Gone are the days when designs used to be just limited to simple graphics or templates, today changing times have bought more innovations and techniques through which designs are developed some are supported with textual graphs and yet others with articulated alphabets. Today designs just don’t sell with a simple paint or a stroke of a brush, there needs to be lots thinking and a theme attached to your designs that will make up a selling idea for a marketer. You must have well recollected the days when your professor used to shout at you for letting loose your typed words while creating your designs for the project, placing an hierarchy is very important for it soothes your design in a prominent manner.
There are times when your creative brain is saying something else while the demands made from your manager is something else and in the end you just let go your wishes and do what your manager says, but that is what client demands, today customers are looking for absolute difference in their ads theme and that of competitors to stand out alone in the market. You must have well noticed how your client asked you to put some words bigger just to stress at that very important point while making a marketing ad, its just all much more than colors or the layout of the design, it’s the text that matters, with professionals in the field typography is in great demand. We all know the importance of ad making, a little bit of mistake can mar your whole project and thus the type treatments should be very carefully done with ease, it doesn’t matter even if takes more time to build a particular advertisements.
Now let’s discuss a few points regarding the logos and its different types that can be used in your designing purpose to state it clear let me give you an example which will make my point more clear, if someone is marketing a product then there has to be an idea behind it that will be named as good as its features lets take the case of the word “diamond red” this word means something that is strong, shining and sturdy, a connotation like this goes well in advertising campaign, not just this it gives a brand impression to the readers or on-lookers.
Now some might feel that this word as I said “diamond red” would not go well in the market, some may portray it as jewelry rather some may take it as the actual meaning what we are trying to say, and yet some may have something out of the world meaning for this, the word connotes a strong combination of the color and something that is diamond like, precious and rare. If we use the word “diamond red” to advertise for a car, the public might simply mean you are trying to sell them only red colored cars, the type faces in ads should be done up with reason, unless you are thinking a smart ad for a smart audience.
There may be different type faces or colors which might be used for the word “diamond red”, and it could be possible that the color red is not used anywhere at all so the audience might feel the grin that something is a miss here, but they fail to understand one thing that the word is trying to portray a feeling of something which is rare, precious, hot as the color red, etc. this is for smart audience to understand and if the ads are done up in a proper way I don’t understand the reason why this ad should fail, it is surely going to click the audience head straight in their minds so next time they are in market, they will understand the product is something which is rare, strong, and forever and of course remembering its hot natured colors.
While you are reading this blog, I have created especially for the starters in the field so that they well understand their future challenges, its very important to study your audience, the way they think, the way they will have an effect on something which is said, etc. when you use words like “sparkling, sharp, diamond, blue, red, beautiful, etc.” remember that it is sending out a strong message to the receivers of the message. When you make use of a proper logo in your ads, the viewer of the ad will well understand the meaning behind you portraying it in a particular manner, the color, the text, the script are of uttermost importance while creating your ads.
Along with the text and colors and face type, the layout is equally important as it gives a full meaning to your ads, the background, its color, the theme plays an important role in designing the color and the page. The type treatments are important from a layout point of view as it is going to determine the whole meaning to the ad system. There has to be a focus point in your ads which will encourage your audience to read further your advertisements or get tempted to buy your products. You have to set your priorities while you are sitting for a design, the content, the design, the layout, the face type, the body color is what all matter in creating an innovative advertisement.
Sometimes it so happens, that even after designing fantastic design, color and themes for ads at the end the audience don’t understand, and let them be searching for bits of information, they struggle to find the actual meaning behind your ads so it doesn’t make a point in you giving of so much of hard work, they will rather find other ads which will appeal to them rather than wasting their time in trying to understand what you are saying. Your marketing messages should be straight, with clarity, and the message shouldn’t be messy, if there is something that you will make your ad look complex, or sound complex while reading it than don’t hesitate to omit it after all let going your hard work is much less then loosing your client completely.
When you collect information for your ads, make sure to use the best which you could find, don’t just include all that you gathered for there are chances that you could make your ad look bigger and fatty. The best of information can be used in few lines that will set out a strong and clear message without consuming their time. Using the correct type of fonts, message and design is a strong indicator that your ad is going to succeed in the market and it will create the visual interest in your audience, don’t copy or steal your competitor’s idea that is not going to give you good information in the market.
May whatever be your project, your logo design, the font type, the look, the layout that you are using in logos or brochures or newspapers, set your objectives before setting out on starting to design or making a theme. Create a strong, peaceful and no-offensive message that will set out the world on roll and select the text that is easy to read from a distance too. The most important of them all, the typography that you use will make much of a difference to your ads along with the designing part and graphics too.
As the times are changing, everybody is demanding Internet, all the things are done on Internet whether its booking your tickets online, or ordering food online or reading newspapers its all available on Internet that saves lots of your money. I have seen big traditional household businesses which are turning modern by creating their profile over the Internet that will enable people to visit their stores online without physically visiting the stores, this way they can save on their time as well as travel expense. As it is important to have your business online to attract more customers its also important that the profile has a proper communication mode and the language.
Whenever you are over the Internet, there can be thousands of audience online listening to you or are interested in your products but unless you have good communication skills the buyers wouldn’t be attracted to listen to at least whatever you are saying. As a writer, I have seen many a business units turning online having their websites over the internet and have hired professional writers who would be able to state everything in professional business language. As we said language plays a very important role in communication, a right language and a right mix of words will hit your targets if you lack in this things then there is no space for you over the Internet.
Once you are ready with your website planning, appointing the staff who will look after your online dealings there is one thing you need to learn is basic business communication online, that will help you as a supporter and a strong backbone to back on. The way you communicate with your clients’ states to what extent you have been successful in selling your products online, as we know most of the business talks happen over the email so you don’t even need to sharpen or polish your English speaking skills just a correct and proper amount of words will do the trick. As a professional I have never spoken to my client over the phone, nor taken any work which was stated online. There are so many things that need to be taken care of along with your professional life.
Sometimes life becomes real frustrating sitting back at home and your work becomes so monotonous that you tend to loose interest in it and so I admit to the fact I have taken up work outside to come out of the daily grind also its fact that I have personally never taken up any work which required me to go to some place specifically when I am comfortable working from my office or home. Having an internet business of your own has its own advantages as you can work whenever and wherever you feel like, there are no targets, no deadlines or no nagging from superiors. You can be comfortable with your own time and space without worrying about outside world. Before you take up your internet business thing seriously, there are few things that need to be kept in mind that the type of mode through which you will communicate with your clients that is through emails or conference calls, etc. Internet has its own command and advantages, as you save so much of your time traveling for meetings or sending someone an urgent message.
Different people have different styles of work, but the most common of work today is internet based and people are liking it because you can do your work from any part of the world, I started my career from scrap where I used to search for free lancing work but as the time passed I found that is the place I belong to and writing for social media helped me boost my career plans further and here I am writing articles from different fields, societies, classes, countries, places, etc. no matter whatever the field you belong to basic communication skills are a must because that is the mode that is going to transform what is on your mind in to verbal talking which your audience will listen and be tempted to buy your products. No one has time today so no one would like to read or listed to long articles or ads, a short and a sweet message that your audience will read will make a huge difference.
So before you head out to do anything in life in the area of business, make sure that you will like what you will be doing and whether you possess that much of skill set to run it successfully, don’t choose the things that will mesh up in which you are not good at. May whatever you opt for a good communication skill set is a must that will enhance your business personality and your profile will turn in to power profile over the Internet, a written word is a solid foundation to your future business requirements, the need of the hour is not to sell immediately what you have but create that perfect impression that your buyers will keep coming back to you and that can be achieved via proper communication.
There are varied mediums through which you can pass on your message to your audience or potential buyers, may it be through emails, ads, pamphlets, or a word of mouth, you should differentiate to what you want to speak or not to speak, once you decide upon this it becomes easier for you to communicate and will be able to speak fluently. If you are not that much of a English literature professional, then you can go in for a simple language that any type of buyer will be able to understand and be able to reply, don’t over do it, if your email speaks much of a high English language then audience may take it otherwise, so its always advisable to choose a simple writing method. Sometimes your client may not understand what you were trying to portray in your email, then you can make use of internet instant messaging in a short and simple words not making it too complex for them to understand.
There are many individuals who are of the opinion that unless you have a good sounding business communication language in you, you cannot run a company but that is wrong as I have seen big companies running just out of a well-written, well-understood, simple language emails to each other, internet messaging is the best way it doesn’t consume your time nor does in interfere when you are busy with something else.
While heading out to write an emailer, you need to decide on its purpose, it shouldn’t happen after putting so much of hard work in making company, buying products for sale and now you are confused on its purpose, when you head out to start a business, there has to be a strong, very strong purpose behind it and you need to set your priorities as time changes. When the author of an internet advertising campaign or a written email is not very sure on why he is writing there is no point in doing business, it is all a big waste. Know something before you write or speak, have purpose behind the things you said in your emails you want to achieve, and if you are yourself not very sure about it then make sure to do self study and proceed ahead later.
Whenever you are communicating through emails remember that you have a purpose and that purpose cannot be anything foolish, do you want your readers to gain something out of it while even at the same time buying your products? Then you have to talk them regarding the product as well other knowledgeable stuff which will make them interested in reading your mail further. Make your article look creative, unique which will talk about innovative stuff. The best point in communication is clarity, just as good as your advertisement idea should be, it is important that it is stated with clarity so that consumers are not confused regarding anything that is posted. It is the most effective way to attract people in to reading further, get them interested by writing knowledgeable stuff which will keep them posted about the latest happenings in the field.
Make sure that you communicate to your audience straight and with purpose, meaningless emails will show them that you are boring and have no purpose so the next time even if you sent some informative mails they would not waste their time reading it. Anyway at the end I would just like to point out few things especially the starters in the field that choose a right type of medium through which your communication is more effective and eliminate the work that depends on the medium fully. Also determine the purpose and its effect before setting out on your mails.
Making Money Online – Stop online money making!!!
(For time being)
For how many times I have heard about this Internet business, making money online, business money online, etc. So are you really serious in making money online? Well, it may sound like a kiddy question, if anyone would have asked me the same question regarding the blog post which I have started I too were to get a little annoyed, and why not, in the times like today, any one would strive to earn money by whatever means especially when it would come easy way. My career in making money online, a professional money maker you can say that goes back to the year 2000, when internet was still to reach the remotest places of the world.
It doesn’t take much to start something of your own online which will reach people to the isolated places of the world within minutes unless you are on the right track with the right networks, looking back at the times when I started I can now understand what a little step in the wrong direction would have taken me to a hell lot of trouble. There have been a few things which I did and those were successful in getting me here today, the one thing that I would like to share with you guys here today is the fact that I dint ever try to make money online when I started out nearly a decade back.
My only aim when I started was to make something huge, a resource which people can use, an informative platform which would be famous all over and people could listen to me without paying anyone anywhere. I gave my 100% time and effort to reach to this position today out of a sheer hard work and focused on the main aspects like what people would like to read or what they want to know, latest updates in any field, etc. I decided myself that it would be very huge building a platform for a huge audience where people could come and share and suggest. Once when I headed out, I saw people pouring into my blogs and they started to read my blogs on a regular basis, there was this point where I thought I could make money online, I had enough of resources then and I thought I have this potential in me to light the lives of people so I solely dedicated all my time in building my blog in to still richer material that I could get my hands on. Its not that everybody’s story will go similar on my lines, how many people have you come across who said that they started their site just for fun and how many of them were really successful in making it huge, it sounds to be way to common, lots of people would tell you its not easy, etc, etc.
But with my experience and dedication towards my work, and my objective of serving a society in whichever way I could in terms of blogs I have reached the inner depths and won their hearts not just for making money online, it was my passion to create something huge, a common platform for all which would encourage young writers to show their talents to outside world and also for those intellectuals who are waiting to share their vast pool of knowledge. It gets a wee bit interesting here, in my career in this world of blogs, many people have shared their knowledge, their experiences, some people had some lessons to learn, there was one thing common to all, the people who started the blog with the intentions of making money were not as successful compared to those who had no intentions of making money online at all, now this has one logical reason behind it, everybody has different aims and targets in life to achieve, for some money would be important for some it would be their own inner passion to achieve which is important, when you target earning money online you focus your whole and soul into just money making and not the content you would be putting over the sites, I think you get my point clear here, the money gets in the way between you and your achievements. You dedicate your valuable time, meetings, etc. in just focusing on ways you could get money online in this stage there are good chances that you might feel negligent on what you are putting on the site and as a result if your content is not good, how is it going to pull the crowd in to read it?
If you feel you can directly get a 6 figure check while running your blogging site, you are sadly mistaken, it takes real efforts to build a site and make it loved by people. if you are thinking just the money online aspect it is going to fetch you no good in future, instead of asking yourself questions like how fastest money would pour in or how I can become famous in short time you should be asking yourself questions like how am I going to get the site that people will love, what type of topics people would love to read, how can I create a site which is user friendly and is suitable for people of all age groups to log in and surf, etc. if you create yourself and earn yourself a niche of a good blogger you can attract much attention then you can really think of.
This is one important thing you should make note of and that is what really matters when you are just a starter in the field, I don’t say that you should not have this intentions or aims of making money online but that should be your long term objectives. Your only aim for now should be that of the ways that will make you popular over Internet and people should start loving your topics, your style of talking to them, how often you interact with them, etc. first reach a point where you would be assured of good returns, unless you are very sure, concentrate on your content and try to give your audience the maximum you could give in terms of quality. Now you had say, this is the silly thing I am talking about, you might have seen people concentrating on money aspect from the very beginning and they might have been successful in pulling the crowd too and making good money from the very start but I had rather term them into minority group as there are very less chances of you getting to the top in just few efforts to be very sure of success its better to start from less and not expect too much from the audience.
I had rather see you in the majority group then the minority ones as there are very few who have their luck set straight and getting wonderful outcomes, there are cases which I have seen that people’s site who take off under good signs and start making handsome money too, don’t run too long with same type of money either the site have closed or its just any site, their growth is hindered by sudden success, so as a good adviser I had rather suggest you to follow small steps at the beginning and concentrating on the ways that your audience would love. The whole discussion that I have had with you states just one thing that I want you guys to follow is to stop making money online and you will be happy to see the results, when you don’t expect you don’t feel nervous for anything that you failed to achieve, there comes a stage in everyone’s life where it reaches the peak and yours will come too, when you reach that point of confidence that now the money can pour in, go ahead with your money making plans.
Engage yourself in the ways that you can make your readers busy in your blogs, focus in your content what you are writing, don’t forget to reply back on the comments your readers have put in, if suggestions go well you can change the way they have put in, give a little big of your time and effort and try to make it big without expecting money. Reach a point where you feel, that your readers are solely in love with what you are writing, check for the number of readers that log in each day, there should be at least 50% of the crowd that comes to your blog regularly to read, that should be your target for now.
Many people are of the opinion that when you are already in to a corporate ladder why you need a resume, after all resumes are meant for those seeking jobs in a company, some may say it’s a thing of the past and yet many freelancers are of opinion that they don’t require it at all. Although the fact is that they are many more advantages of a resume then you really think of, a Resume is a personal database which states your experiences, your qualifications, your achievements, etc. it’s a quick profile which your employers or clients can see and decide on the future of dealings.
There have been lots of debates happening here and there, arguments over whether resumes are a must or are they really needed for any assignments, from my point of view, as an experienced person I had say you need a resume if you really looking to impress your clients and for all those of our freelancer friends I would like to state that they would require them to apply for gigs. If you are having a fully fledged resume with all the details about yourself and the company over your website then its more likely that your clients will get interested in you and may go on to read more on your website. There have been many freelancers who are of the opinion that if their businesses are well built they don’t need any such documents to persuade their clients but having resumes helps you to build your reputation and helps to set your own brand, having a professional resume over the site is of great advantage.
New times have bought new changes, the way we write a resumes a decade back were different than what today’s resumes demand and many of our new age free lancers don’t understand the new rules of writing a resume there are many tricks to write a resume through which your clients would be attracted towards you, I have stated some of the methods through which you can learn to write a very powerful winning resume. It doesn’t matter whether you are working for someone or you are not going to apply for any new job in the future having a company’s powerful profile is important for yourself and the company.
The main thing what today’s resume demands is a profile more than what objectives you might be having, objectives have become a thing of the past with more demands and even more supply you have to get your resume right on the top to make it look different from the rest. Create a profile which is really powerful, its different from that of your objectives, profiles are focused more on your professional front and speaks of what you have to offer.
Let me give you a brief idea of what all things your profile should speak about:
Write a resume
Make sure to write a resume in a clear language, we know that creative writing sales, the power packed economy wants people with innovative minds your resume will speak a lot about you and that it will boost your sales too. Along with your image it will increase the reputation of your company and consumers will start taking keen interest in the products you are selling. Your resume should be easily interactive and the one which is communicative leader in the market takes the whole market, in your resume you can include the company profiles of the people you have dealt with and also the company’s achievements, etc. focusing on the aspects that will impress your clients is important just don’t boost any if you haven’t achieved, state the facts and figures.
While writing a resume, state the best attributes about you, add interesting facts first that will let your clients read further, adding some meat to your profiles makes it more data filled. Don’t make obvious statements about you like that “I am a strong worker”, let your client decide on that. Highlight the things you want them to know through easy language not sounding that of a booster, if you are a good speaker than you can practically explain your points when asked in an interview.
Don’t go on writing a resume just to make it look bigger with pages that will bore your clients, state in a short and sweet language that your client gets a detailed about you and your company just by having a quick glance at the resume. Write the matters that relate to you and what all things you have achieved in your career. If you are having experience in varied fields then state them as your interests and that you are capable of multi-tasking in development, design, programming, etc. as a company person you can also state the services that your company provides and the objectives that your company has achieved. Once you have made your aim to write a refreshing company profile, adding your qualities there is one thing you can add up is to add some important key words regarding the work you do.
You must have seen many a company profiles which includes the key words that are most sought after in search engines, this will help you to rake up the demand on famous search websites. You can include all those services you are serving and other new items which you have included in your company sales, etc. the applications and technologies that you are using in your company may be a good indicator to your clients regarding the work that you are doing.
One very important thing to note here is may whatever you write or wherever you write whether on blog or company profiles or ads or emails, write in as a third person. You can leave your comments or suggestions.