I have some very basic problems with SEO copywriting. Many times it is seen that the focus is altogether on the keyword itself, but there isn’t nearly enough emphasis put on the content itself. This is why I am not in favor of SEO copywriting; not enough people care enough about to do it well. Conversely, I feel that is anything is worth doing, it is worth doing well. It reminds me in many ways of 1999. Everyone just wanted to get their website out, but no one cared about the quality of their website; they just wanted one. It resulted in so many cringe-inducing website designs that are laughable in retrospect. It is the same with SEO copywriting today. Not everyone is focusing on quality at all.
Just how do you optimize something that looks to be dead on arrival? Look at the keyword for sure, but at the very least you can try to enjoy yourself while writing it and make the content the best it can be. It doesn’t have to seem like you’re flogging a dead horse. Get the content right and you’ll be able to attract links and attention quite easily. Quality always shines through in the end, after all. And you can only optimize something that is functional in the first place. Where is the sense in optimizing something that is fundamentally broken to begin with?
Now though, things seem to be coming a full circle. Experts are now saying that SEO doesn’t matter any more and that you don’t need to game the system since traffic just comes. But I don’t agree with this. It is the online equivalent of a business saying that we don’t need to do marketing since the business will just happen and customers will come. You wouldn’t follow this tack for a real-time business. What makes an online business that different? Again, traffic just happens to come your way if your content is unique and of a certain quality. And you shouldn’t make it hard to find. But this might not be the right kind of traffic for you unless you’re lucky.
And if you just “got lucky”, chances are that you don’t know what to do with SEO copywriting. In the next article, I will talk about some simple SEO copywriting tips for you to improve yourself. But again, the onus to dish out quality content is entirely upon you. If something is worth doing, do it well. The same is true of SEO copywriting.
There has been much humming of change in Google algorithm for the last two months. And the last few weeks witnessed major change in the ranking system of Google. This will give online companies a fresh start for the competition to land on the first page of Google’s search. The new Google algorithm will track down the low quality websites in the internet and also the content farms. Content farms are termed to those companies which employ full time or part-time writers to create loads of content. This is done to increase revenue of those companies through page views by net readers. As this new Google algorithm is focusing specially over the content farms, the algorithm has been named as The Farmer.
In case my article doesn’t give a hint of a mean to capture page views, I would present the facts about this newly launched Google algorithm. The algorithm has been put into effect from February 2011. Since its launch in February, it has affected approximately 11% to 12% if the search engine queries within US. This factual statement is true enough to show that effectiveness of this algorithm. No news has been released as to when the new algorithm will be affecting search queries in other parts of the world.
The websites that are highly damaged due to this Google algorithm are those which run after absolute monetizing through their content loaded pages. By now several article distribution sites to search for content farm articles. Special scrutiny will be performed by Google on those sites where apart from content abundant ads are posted.
Creating unique and high quality content that will provide handy information to readers is the only route to escape. So start writing and stop copying.
The word ‘Niche’ must be one of the most overused words in Internet marketing. Everyone and his neighbor will offer advice about finding a suitable forte and staying ahead in it.
But certainly, the single most important thing you can do as a blogger is to find an idea or a category you will be good at exploiting to the fullest and being the best at. A niche can make or break your ambitions.
Finding your niche is only part of the story, you need to stay well ahead of the rest and earn respect as an accomplished expert in your niche.
Well, after you have chosen a good niche that you are comfortable with dealing with and are confident of making a success of, then comes the harder parts. You have to drive yourself to be the top guy in terms of knowledge in everything to do with your niche. This will mean staying up to date and ahead of your competitors.
You need to have a good idea of what is upcoming and set to be big in the topic you have chosen as your niche. There are several ways you can get ideas based on what is happening around the world.
Go to eBay, where you can look for the category th
at matches closest with your niche. You can check who the top sellers are in the niche, and then find out what items are being stocked, what items are selling and what are not as well as the latest items introduced.
Check out various blogs that deal with your niche. Use search engines to search for blogs. Register for forums and participate in discussions. You can even lurk and find out what the new things are being talked about. You can brand yourself as an accepted guru in these forums as well, which will make for increased traffic on your blog. Read about what is happening and being discussed around the world, cover countries such as Australia, United States, China, UK and more.
Check out best seller lists for books that have been released and are selling well in the NYT best sellers list.
There are many other ways you can stay up to date and ahead, but once you get into the habit, you will realize that you simply can not afford to be behind, because its your niche!
Well, money saved is money earned, is what I believe. The best thing about the following free tools is that they are not only free, but extremely useful. For most part, they are every bit as functional as the paid alternatives, sometimes better.
One of the best ways of worst things about using paid stuff for commercial applications is that the costs tend to pile up. At most times, the paid versions charge extremely high prices, in fact more than they are worth. Free, useful software and tools such as these are the very answer to the internet marketer’s prayers. So read on, and find out.
Email Marketing Service Provider
MailChimp is an Email Marketing Service that is capable of storing close to 500 contacts free of cost. Every penny counts when you are a beginner in the business. Go to the MailChimp website. The service is pretty good, as good as paid services such as Aweber.
On Screen Video Capturing – Camstudio
If you are making a tutorial on something related to IM or simply making use of videos for promotions, CamStudio is a free open source tool which you can use to record what is happening on you screen. The mouse cursor and type are also recorded, along with audio. CamStudio is a very useful tool, and is free of cost.
Every one knows what duplicate content will do to your rankings. It is important to check your articles before submitting them for any copied content. CopyScape is the software most people use, and it has a per page charge. However, there are a number of free alternatives to CopyScape that are getting extremely good reviews, in fact, I have checked a few out, and they look pretty good.
Actually using only one tool for checking for duplicated content is not what I consider wise. Use more than one, in fact use three to four.
Plagium is a great piece of free software that wins over CopyScape for functionality and results. DupeFree is another. PlagiarismDetect is a site primarily designed with college students in mind so that they can check their theses and papers for plagiarized content. This is not to say you, as a copy writer can not use it. Article checker.com is another great site. However, make sure you read reviews about the checker, lest the various rumors about these stealing content be true.
Graphic Editing Software – GIMP
Making professional looking web pages is of the utmost importance. However Adobe Photoshop is extremely expensive if you are a starter. Also, it has too many advanced features that are not very useful. GIMP is a freeware that is the answer to your prayers. It has a ton of useful features that will do the job for most of us. There are bundled tutorials as well along with the documentation.