Adsense Tips

How do Google ads become noticed? How is Google alerted when someone clicks on one of my ads?

There are a number of things that help our system to better determine which ads will need to be placed on your site. The content on your site, keyword frequency, linguistics, size in font used, and the structure used for links. As ads on your site have been clicked on, they are recorded in Google’s system through a signal they receive. In turn, the information on your account is updated and you are able to view information such as earnings that have been made.

What do CPC, CPM and CTR mean?

Advertisers pay as users click on their ads and are based on Google Adwords price system that results in the CPC or the price that is paid. CPM is the specified price set for ‘cost of 1000 impressions’. Each time their ad appears, the advertiser then pays the specified amount. CTR simply refers to the amount of clicks that is then divided by the amount of link impressions. Every time A CPM ad is sent to a publisher’s page, revenue is earned.

You will notice in our ad auction that the ad that shows promise of earning higher revenue will be displayed for our clients, as CPC or pay-per-click ads compete regularly against CPM ads.

How is it determined whether to place a CPC or CPM ad on a site?

As both CPC and CPM ads compete for placement on your website, our goal is to select the one that generates the highest amount in earned revenue. The manner of targeting which ads to place, it is a factor that can benefit you greatly. Higher competition among the ads results in even larger amounts of potential revenue.

How is a code implemented?

After account approval, the start guide provides helpful information for the steps involve in generating an AdSense code, and will have ads displayed on your site in no time at all. You will easily be able to find the answers to your questions that you may have by simply using the Help Center.

Can ad codes be pasted on several websites?

Certainly! To find out if the source code of the website follows the policies of our program, visit http://www.google.com/adsense/policies. No viewing of the site is necessary before you can past the code onto your site.

How can I view a separate report for each of the ad codes that I have placed on various sites?

Each site will need a URL channel created to view the reports. Without having to modify the code at all, ad performances are tracked almost instantaneously.

Can problems be solved without having to contact AdSense Support?

Because of problems that can arise such as payments, login issues, and others, we have created troubleshooting answers that provide step-by-step instructions. This gives you the advantage of being able to solve many problems in a short amount of time and very easily.

Can the color of the AdSense ads be changed?

There are several different built-in color choices and you can even create as many as 100 colors you have created yourself. The Help Center provides instructions for this task.

Do some ad formats perform better than others? Is there a certain number of ad units that can be displayed on pages?

Wider formats generally work much better than the taller choices and this is simply because it is much more reader friendly. Three standard ad units can be displayed, three link units, and two search boxes.

Can imagine only ads be implemented? Can this type of ad earn more money?

There is an option that allows you to select image only ads while the generation of the ad layout code is being performed. However, it is suggested to use ads that contain both images and text for the potential of maximum revenue earning. It gives us the ability to create a better experience for the visitors coming to your site, which in turn can increase revenue for AdSense.

Can certain ads that appear be filtered out?

The Competitive Ad Filter allows the prevention of ads appearing on up to 200 sites, and you will find more information on the online resource guide.

What is an invalid click and how can Google tell the difference?

Invalid clicks are impressions that are done through a means that is prohibited, which will artificially raise the amount of clicks on publisher’s accounts. Google uses technology that can analyze clicks that helps determine if they have been used to generate more clicks for an advertiser.

What does smart pricing? Am I smart priced?

Smart pricing is simply a way that makes sure both the advertiser and the publisher will be able to obtain maximum benefit for ads that are placed on Google’s network.