Today, you have cut-throat competition to get your business across people and connect with them.  But there is a hitch – how do you strike the right chord with the public? The best way would be to involve them in your business.

Now, in the current economic scenario, where your financial planning does not allow hiring more, and yet your business needs creative ideas, Crowd sourcing is the way to go.

What is crowd sourcing? In a lay mans’ language, it means outsourcing the work to the crowd, the general public.  A simple example of this would be Jimmy Wales’ Wikipedia, which uses open source software to allow its users to read as well contribute and edit articles on the site.

On a larger scale, you have Victor & Spoils, the first advertising agency built on crowd sourcing principles. Providing an alternative to the present model of advertising agencies, it intends to engage their customers for creative solution and build up a creative department made up of the world’s most talented people. The co-founders of Victor & Spoils are John Winsor, Claudia Batten and Evan Fry.

There are a number of ways you could go about crowd sourcing. Here are a few of them.

1. Competitions

   You could organize contests and invite people for, say designing a graphic or a print ad for your business.

2. Customization

   You could offer your customers personalized products by engaging them to design a product keeping their interests in mind.

3. Inviting suggestions

   You could ask the customers for feedback and ask them for their suggestions. You could use these suggestions for the improvement of your business.

Why crowd sourcing works?

Crowd sourcing works well for both your business and the crowd.

Here is how your business would benefit:

1. Get more from your employees

   When you open a particular department for the crowd, and you promise an incentive for the selected idea, it’s likely to get you responses from your own employees. This helps you harness the talent present in your own organization.

2. Get an insight on consumer desires

   Crowd sourcing would perhaps be a more effective way of getting to know what the consumers want rather than a survey.

3. Allowing innovation

   Consumers are attracted to things that are new in the market. Repetition bores them and puts them away. By crowd sourcing, you give space to innovative ideas. That way, you also allow your business to grow.

4. Pocket friendly resource

   Crowd sourcing would fit in even if you haven’t planned a large budget for your business. Here, you just have to reward a customer for his/her idea once and not pay a nice salary to a copywriter or a graphic designer.

Crowd sourcing has its reasons to attract the crowd as well.

1. Space for unemployed workers

   There is a large population of unemployed workers, who would like to participate where their area of interest lie. They definitely wouldn’t mind showing off their creative skills to perhaps their prospective employers!

2. Opportunity for amateurs

   Most of the places while hiring look for experience. This is where crowd sourcing can come to the rescue of freshers. They are desperate to get their talent across and remuneration is not a big issue for them at the initial stages. Crowd sourcing helps them do exactly that and get some experience as well.

3. Helps create a market

   Crowd sourcing helps create a market for both your business as you have a new idea in your kitty that will help you extend your business and your customer as he gets a market for his talent.

4. Revenue for talent

   Many of the ideas you need might be what others’ hobbies/talent revolve around.  Crowd sourcing might just get the customer value for his talent.

So you see, crowd sourcing could perhaps lead your business to a new level al-together. What you do need be careful about is extracting the right kind of idea from the crowd that will boost your business and compensating fairly to the participants.

Finally It’s time to know the Winners of the First Blog content which i run for almost 2 months. I am announcing results little late since i was not well since past few days. In order to get more popularity i divided blog content in to Part 1 & Part 2

In Order to make it very Simple i am announcing the Winners. However i would like to make you all aware that I have considered all entries which i have received in Part 1 & Part 2 in order to announce winners.

(1) First Prize $100 Payable via PayPal goes to Home Affiliate – home_affiliate@yahoo.com

(2) Second Prize : $70 Payable through PayPal goes to joiedejoie

(3) Third Prize : $50 Payable through PayPal goes to Geo Peter – mysticninja_x@yahoo.com

(4) Forth Prize : $50 Payable through PayPal goes to Karthik – http://twitter.com/karkeyr

Additional Prices which were announced in the Second Phase

First Prize : $40 Payable through PayPal to 3 Lucky Winners  (1) Lee Ka Hoong (2) Deneil Merritt (3) Arushi

Second Prize : $25 Payable through PayPal to 4 Lucky Winners (1) Stefan (2) Sherry (3) ritu (4) Aparna Bandyopadhyay

I am Unable to announce 3rd & 4th Prizes for for the second round as Many of the contestants did not follow my instructions & did not become my FAN on Face Book.

Congratulations to all the Winners & In order to claim your Prizes Kindly Email chris@bloggingwithchris.com your details along with the reference to this post & in return i will send you PayPal address where you can send me $$ request which will be paid in 24 to 48 hours.

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Starting a business is not very big a deal, though it requires quite a good amount of efforts and hard work to get going – even what sounds more difficult or a bit complex is designing or finalizing the logo of your company that will represent your company or business in the longer run. While there is lots of competition in the markets all over the globe for making the mark in their particular industry, what sounds more important is to create a brand that people can relate to and that would only happen when you have a good creative logo which people can realize and buy your products even when there are fakes available in the markets. If you want to represent your company in a good manner and send across the right message you need a good attractive, creative logo design for your company. I am already very excited about starting my new travel portal which will give its members valued information over internet, I was lagging behind one thing – the portal, of course and that is when I came across this mind boggling beautiful websites called www.logomyway.com, its one of the best I ever found in my research work.

The site acts as a common platform for you and the freelancers; you can discuss ideas with them, work with them and get a professional slot of services at reasonable rates. Its truly a site with creativity at its best with different categories to select from, the site also holds a logo contest in which the budding artists gets to put their hands on in the field of designing world. Once you get listed in the site logo designer name then you can earn great business opportunities as well as a professional logo designing experience. Earlier, people didn’t pay much attention to the clothes they would wear or the shoes they wore or the bikes they rode, with increasing knowledge and spending capacity of people, things have changed for better, if you provide good amount of professional services than you, your company is surely going to be famous in the markets and to get going with that prescribed popularity, there should be one logo attached to your product line that will give your customers an idea about the brand and they wouldn’t mistake your product to some cheap quality product.

Check out some of the top logo entries for Winchester Mediations (my friend’s new upcoming blog)

There are many benefits of having logo design for your business or a company, it helps to build a brand, a brand which people will recollect while shopping and also save your original products from being duplicated. The site offers varied services like t-shirt designing as per your choice, business card designs and customized designs for any special product you want. Its one of the best of the best you can ever find for logo designs, connect with them today and get free lancing professional services in to your business endeavors.