Internet has given lots of opportunities for businesses to grow, each passing year it has given something new that we are getting used to and it is well, proving beneficial too. Once the era came of Internet search engines where big business houses started giving their ads on them, then came marketing through emails and conferencing and slowly it all turned in to a huge blogging industry where the ads are posted around the blog to add to more publicity. Today, there are millions of bloggers worldwide who are freelancers or working for some company and they are earning good money too. If you might have noticed, the spat in advertising posted on search engines, blogging networks, has increased in a recent 1 to 2 years and I have seen people often getting annoyed to such demark able rise in advertising promos.

Imagine you are searching for some very important information over Internet, you entered some website and reading the text interestingly and suddenly a window pops up, asking to click on it with no option left, you are forced to enter the site and fill up the form, how does that feel when you are in middle of something, doesn’t it feel awful at that particular juncture? It’s a frustration we cannot do anything about, it was a free site and you couldn’t complain or file a suit. Due to such disruptions, people filtered out the ads, the advertising companies launched a battle against online readers. When you put your ad on to some website you are monetizing your site so as to earn money, soon you could see the banners getting designed automatically on the upper columns, cartoons depicting some character sending out some message, glittering text, etc. these were just few of the tactics laid down for a win-win situation between readers and the advertisers.

But not many readers like such type of animated ads running in the background when they are keenly concentrating on doing their research study and soon this situation reached more media exposure and the advertisers had to look for some alternative modes of advertising that could serve the purpose for both the parties. This was the first time ever, that the ads quite down and not much readers got distracted to these advertisements. Sooner, in text advertising started hitting headlines and many advertisers started making use of it and it proved well for both the readers as well advertisers.

Your text page would have in text ads in the text itself with a double under line, the links which will link you to the advertisers’ page. They are not a distraction to your reading, nor do they try to grab the reader’s attention with glittering words. The site visitors would easily know that these are the links, as soon as they hover the mouse over the links, the bubble appears with the text information on ads by the companies and if he is interested they can click over the bubble link and it will take them to advertiser’s webpage. And if not interested they can simply move their mouse away from the word and continue reading. In text advertising is new in the market and its already a big hit amongst advertisers who are very keen on driving the people to their website, you monetize your site by putting in text advertisements from companies and can earn a good deal of profit margin. This type of advertising doesn’t affect your normal working with the website and helps you concentrate on the work that you are doing.

In text advertising have already made its name in the industry, and website owners are finding it the best ways to earn money through advertising, the people interested can just click over the link and find the information that they find relevant. The visitors of the site also appreciate this new improvement and its welcome sign to grow more in this industry. As time moves on, so do we, and this helps to built up a great looking website earning you great profits from the site.

This is one of the most common questions I have come across from publishers, yes, this is possible – technically a new browser can be opened for in text ads but I had suggest NOT TO FOLLOW IT. Avoid opening the ads in new window unless you really want to, lets discuss few of the related points which might change your decision for positive. A new window is a window that opens by clicking on a hyperlink, when you put an in text ads, you have 2 options either to open the ad in the same window thereby replacing the current page or by opening it in a new window. You have to configure your options while programming the in text ads, even if you design to open up the ad in a new window think logically, whether are your audience going to stay there forever?

Most of you might say, NO – they will search over your site and if not satisfactory are going to switch to another site. Prepare yourself mentally to expect the unfortunate, they might have several reasons not to stay logged on to your site and give them a break, they are at least the visitors not a paid members to stay tuned to your site 24×7. They are going to leave your site anyway so why not give your visitor a pleasant real experience for exit, there is no point in letting your visitors stay in your site by technical compulsions, open up and let them do what they wish!

Understand that it’s a business world and you got to be practical, as much as you love your site, the people on your site love other sites too so let them leave without any compulsions rather let them enjoy their exit period from the site by making them click on a relevant ad that may fetch you some cents. Each click fetches you some money that is the major reason why advertisers pay you on each click, there is much deeper planning which goes inside the advertisers mind when he planned for landing pages or ads or the advertising budget, you have to understand the fact that everybody needs profit so stay calm. The website publisher would want to open an ad in a new window with the sole reason of not loosing the visitor on the site and that is what the advertiser wants, you make it easier for them by making the visitor leave the ad landing page and go back to your page, your advertiser might get hurt and as a result they would not like to work with you for a longer period of time.

When you let the in text ad open in the same window you are allowing the user to enjoy the natural web surfing experience and sometimes the user might get annoyed of landing them in an altogether different page, and with this experience would never want to come back to your site again. If the ad is opened up in the same window there is not confusion of switching to different ads or tabs, the visitor will see the advertisement and if he is not interested in the ad he might well come back to the previous page he was working on by clicking the most favorite “BACK button”. Give your visitors a pleasant experience when they are on your site and make them love it the natural way rather than putting any technical compulsions of getting transferred to different pages for you own selfish motives. In text ads are gaining great popularity as it doesn’t interfere with the working processes of your audience, only when they hover their mouse on in text ads with double underline word, they get to see a bubble with initial ads and if he gets interested he can click on the bubble that will land him on advertisers page – its always a good practice to give a sober look to your website by avoiding glittering, animated textual messages or banners.

You just got to have one aim and motive, that your visitor should not leave your site out of frustration, let them leave your site in a happy mood so that they can refer back the site to relatives or friends or for personal reference. The back button is one of the most powerful tools in your web browser that can undo the do, so relax and let people enjoy the site and ads on the same page.

So you are all set to make your website monetized and ready to set off to earn big money through our latest achievements, the one and only In Text Ads! As our computer system works on our commands and directions so does the technical aspect of a program runs as per the commands we write in programming languages. Putting In Text ads might seem like easy, but lots of research and analyzing work goes in to preparing the perfect page to be visible to the audience. When you put in text ads in your textual content, the programming algorithm highlights the keywords that match the content of your site and the advertising words that can be put in. But there is one trick to this, you know your content well than any thing or any one else, so there is surely some way out to improve on in text algorithm and you can see good results coming on your way to monetizing your website. You have to recognize the areas and understand the terms well.

As much as putting in text ads in your web page sounds interesting, there are certain things you need to keep in mind like avoiding some areas in your website to put in text ads these are fixed content areas like headers and footers and also the navigation bars, repeating sections like comment area, forum area, etc., fixed content pages – those includes the about us and contact pages. Come on, lets know the truth rather than hiding behind the bushes expecting something to happen by our own silly moves, when your audience is visiting your contact page, they are obviously not going to click on ads listed in the footer and if at all they do it, it must be mistakenly – there are more chances they getting annoyed and will directly hit the back button without ever giving a second thought and they might never want to visit your site again altogether so the best advice I can give you to stop annoying your site audience.

The number of in text ads put in a hook on a certain web page is set to a limited number so there is no point in highlighting them as the visitors will hardly regard or click on them, it’s a mere waste of hooks and also your resources. With such misplaced hooks you may be losing out the money your site can make through monetization. In the world of blogging, what you write matters but you should also take care not to use some keywords or terms, leave it up on to the computer algorithm to decide on it. There are some repeated words or functions in your webpage but they are not at all relevant to the ad links like the automated text and the names of people, places, general names.

You site gets recognition by the content your write, I have often come across people complaining me how some keywords caused them hell lots of problem. It so happens, lets take an example of your site, your site is a health info site and you are talking about measures to avoid drugs and its but natural you are going to use them a number of times what happens is that the ad in text algorithm can recognize, drugs as the subject of the page and it could merely disregard the negative context of the page and sometimes the opposite might happen even if the ad went through a filtering process.

Avoid putting misleading ad links, if your website caters to offering downloads to people, its natural it will have

“download tags” around the page, these are the part of the page content so the algorithm might highlight these terms as ads and the visitors might click over them for downloads, such cases offer a double trouble as you loose out on download click and also the advertisers will get a mistaken click which will fetch you low quality feedback and lose of revenue in longer run.

Every site has some or the other harmful terms or words which you might use it unknowingly, think about your site as to which keywords should be better left alone and get going with good rewards. Choose better in text ads that will match well with your content and avoid certain unwanted keywords and areas which might seem dangerous, let the in text ads algorithm decide on choosing the keywords that will increase your money making potential for the website. Prepare your own black list of words, those, which you strictly would avoid, putting in your content, keep editing it every one month as you progress ahead and see an increasing money spiral on your site.

As we discussed in our earlier blog, the very frequently asked questions by the advertisers or publishers are how much they will be earning and why not, they are the sole sponsors and have full rights to know how much they will profit. It’s not in numbers that we can count, the performance of the site is all that matters to earn some big money through blogging networks. If you are not getting, for the new comers please read the first part of the same blog, there are number of measurement methods that goes in to deciding the total outcome of your in text ads. It depends finally on your provider, some of the networks do block the ads in some areas geographical may be due to technical snags or knowingly.

The first part we discussed to measure your website revenues by the bottom line that is in dollars, different software are going to give different results, so its better to set your targets some where in the middle of it. The number of impressions you get on your site pays you the money – remember the one word that will fetch you dollars is  “click”. You get paid for clicks on ads, in text ads – everything happens through one singe mere click. The in text ads are getting very popular and so does the term PPC which stands for pay per click, you get paid as per PPC. There are other varied models you can make use of like pay per acquisition but these will yield you low revenue. If you are planning to earn money through clicks then there are 2 parameters you should set your eyes on; one is the number of clicks and second is the payment per click.

The website earns money through varied functioning of the site in different fields, as we talked about it earlier PPC, CTR, eCPM, impressions, are common such terms which are measurement units on web. If you are seriously on a path to monetize your website, then you ought to take care of the number of clicks on in text because they give you a certain number of click on every 100 page views. The ratio is termed as CTR (Click through rate). You can easily estimate your revenues if you know what is your site’s CTR and if you fail on getting this ratio then check out the CTR on banners and double it, you will get your answer. In text ads earns you higher revenue as they are based on words, and users in the search boxes are often typing them.

The higher PPC on your site means higher number of clicks and revenue increases in accordance, the advertisers may be paying different sums for different clicks, for advertisers its not PPC but CPC (cost per click) that matters the most. The demand for product information is of higher value over Internet, as the advertisers would pay your more as the sales potential on your site is higher so remember, to put great content to get maximum number of PPCs. The difference between any celebrity website and any financial website is huge because the target audience are more interested in to stocks rather than any other talks so take care in what types of ads you are putting and for what website niche.

The content of your site runs your whole website, the content influences the number of clicks you get as also the PPC. Sometimes, the revenue you might earn through such sites may differ in different geographical areas as the developed economies has higher potential to make huge sales as compared to under developed or developing economies so as the economy grows stronger it shall yield good sales and hence higher PPCs. The place from where you are running the website is important as in developed countries with dollar money, the publisher of the site will earn, starting from a few cent up to a certain number of dollars and the countries where the currency is measured lower than dollars will earn just up to a few cents as the maximum limit.

For calculating the actual earning from in text ads, take your net impressions and divide it by 10, multiply that figure by your CTR so that you get your actual number of clicks. Multiply that clicks by your PPC and you get the final projected revenue figure. To find the eCPM for your site, you divide the projected or actual revenue figure by the number of impressions and dividing it by 1,000. But mind it, if the traffic to your site comes from different geographic areas then this formula has to be applied separately in accordance to the source by using the relative PPC pertaining to that area.

I hope I have shared with you the best formula which I could to estimate the revenue from in text ads but as a word of caution, I would like to tell you, that this is the general version of the formula which I have used many assumptions, generalization data, and several other parameters that will or can show you different revenues depending on the region you have targeted and the traffic that you get on the website.