Build your business with irresistible marketing
Sometimes, solid marketing can be so hard to resist. Just yesterday, I stumbled upon this pair of shoes in my closet and I wondered how the hell it got there in the first place. Surely some ex-girlfriend hadn’t left it behind after a night of crazed debauchery? But a closer look revealed to me that it was not so. These were, in fact, men’s shoes. So I can only presume that I bought it previously for god alone knows what reason. It’s fancy, it’s too small for my feet and I’ve never really worn them. Well, maybe the once, but that’s it. What the hell came over me and why did I buy these stupid shoes? All I could think of was that some savvy marketer had made me part with my dollars. It made me feel like a fool, but in my foolishness lies a lesson on how to build your business.
Too often, I see compelling ads forcing me to take action now. Oh my god, my favorite product is now available at an 85% discount! This expert on the mating habits of the African Swallow will only discuss its relevance and value until Monday! This service promises to change my life for better or worse or they’ll give me my money back! Okay, so I made a few of those up. But the best way to build your business is to increase an element of urgency and risk to things. This makes customers take action right here, right now. And maybe you too will sucker someone in, just like I got suckered into buying those fancy pair of shoes. I was tempted by some seemingly irresistible offer, although I know not what it was, and it is something you too can do.
Sometimes, this marketing works a charm. You end up buying something you just don’t need at all. I have no idea why I pick up some of the items I do at the supermarket, but I do anyways. And I am not alone in acting so randomly and in such an unexplainable manner. Perhaps like me after I realized I was suckered into buying those shoes, your customers too might feel resentful and angry and not return to your business. So make sure what you are offering is a good fit for your customers and that they can be happy with them. That will make them repeat customers.
And that’s a surefire way to build your business, by drawing in your customers, but making sure they are happy with the buying experience. They might not say a word to you about their displeasure, but they just won’t buy from you. That’s a pitfall to be avoided. Sometimes, you just have to tell someone the shoe doesn’t fit. Or they’ll be really pissed off, like I am at this moment.