Building your online Business brand
September 4, 2009 by Chris
Filed under Freelancing, Leadership Skills
Branding yourself or your company is not easy, it take efforts to make your mark in the industry by serving good quality products or services. When you want to create a brand in front of your users you are actually trying to engrain a certain image in their minds so that they will recollect it when they are out shopping in similar lines we are going to discuss few of such things to create your online brand. I have seen many users often changing their nick names or company names or creating 4 to 5 accounts in one single networking site, this is completely wrong, how can you expect people to remember you with different names and images every time they log in so make sure to start using the same user name and the profile picture in whatever social networks you register to.
Consistency is one thing you have to maintain if you are really keen on creating your brand image in front of your readers. If you are planning to use different services then stick by the same user name you did for the last site and also remember to use the same for your messengers too. This will help people remember you as some company they talked with last time and having the same email addresses as your user name gives an added benefit as it becomes easier to recollect it while mailing.
If you have selected to write name in particular style then stick by it, for example, if you write “ThriLLer” then make sure every time you type in your user name you type it in similar lines. By this I want to tell you that you have to maintain the alphabet consistency. Post the
same profile picture for the all the networking sites, if you have put some company logo then match it the same way in all of the profile networks. It is best advised to have your company logo as other users will remember the logo better than the face. Some networking site allows you to have your custom made template that will help to build your brand, so if you are creating some attractive template with company design logo at the back and also including some elements of your company this will give you an extra personality. The same template can be used for other networks that permit custom designs.
If you are the one always sending in emails it is best to format a good email signature so every time you send mails the signature is added automatically at the end of the mail. This will help you to be consistent in every email that steps out of your mailbox. Make your presence felt in all the networking platforms, the prime most important is having a proper website designed with a professional mail address. If you have just started off, then you need to learn a lots of things about networking, you can select your niche by deciding on the topic which you like the most and then proceed ahead with joining the similar networks that will help you develop your skills.
Carolyn on 
Mith@AutoTransport on 
Debra Merrill on 
bdkamol on 
Govind Gupta on 
Auto Back Links on 
Laura at SEO Article Content Writing Services on 
Branding is important if you are planning to grow your business.. Some people get stuck by choosing wrong username or avatars… happened with me once..
.-= Compute Live´s last blog ..Compute Live has a Custom Twitter Background =-.
[Reply]
Chris,
I most like “if you write “ThriLLer” then make sure every time you type in your user name you type it in similar lines.” Line…This is 100% perfect and I agree.
Its true thing..If you change your logo/design periodically then nobody believe you or your brand. You have to stick with your logo.
I read one ads on road..It says something ” RESPECT YOUR BRAND”.
[Reply]
Some nice advice Chris. Being consistant across all networks is vital alright. As well as the name, you need to have the same avatar. People should consider using services like Gravatar and Disqus too. They are handy for blogs
Donagh
[Reply]
Well I am here in online industry for 4 years and I know it’s very tough to make your name in wide area and if you do social things very well and provide better customers service then I am sure it will help to make your name or brand like me! Today many peoples know me for my service and 4 year experience in this service area.
.-= WebmastersBuzz´s last blog ..How You Can Increase Your AdSense Earnings =-.
[Reply]
well, i am a new businessman who make his business on line, your suggestion is very useful for me, many thanks
[Reply]
Great Job, Chris! A major part of the personal branding idea is to set up a single, easily-understood picture of what you are, professionally. For someone who is very clear with his aspirations, this is good news. Thanks once again for this info.
[Reply]
You are right. Branding is really very important in today’s online world. I used to create 4-5 accounts for promotion but now I have stuck to one name because I understood the need of online branding for professional business.
[Reply]
I am an SEO expert and I have been using my brand name for the past 5 years. I have been favoring online branding from the day one. I appreciate your ideas and thoughts. Thanks for the great article. Looking forward to read more on your blog.
[Reply]
Business branding is one of the most puzzling marketing practices today. But I appreciate and commend your article with all the tips you have mentioned. If someone follows what you have written, professionally, then they will never fail in branding their online business.
[Reply]
Nice post about online business branding. I am really looking forward to your next post. Twitter, You Tube and Digg are some of the social networking sites which help in promotion for your company brand and trust me, creating too many accounts on these websites will never take you anywhere.
[Reply]
I must say…Great article. Of course the question is not “brand” or “business”. To me it is not either/or, but/and. Strong and professional businesses can only be built while building strong brands at the same time, be it offline or online.
[Reply]
I like the word consistency that you used in your article. I completely agree that consistency is something that has to be maintained throughout your brand marketing. Be consistent with your brand name or company logo. Thanks for the article. Keep it up…..
[Reply]
I work as an internet marketer and I have to use my brand name on all networking sites or other marketing tools. Online visitors know me by my brand name and no other technique/tool can give you what a BRAND name can give. So….. always go for it without fail.
[Reply]
Thanks for sharing your views and ideas on online business brand. I have been soon all the methods which you have given in your post. I guess this is the only way with which you can reach to your customers. They will know you by your company name.
[Reply]
Nice article Chris. Thanks for sharing this informative article. I have never given emphasis on branding in my online business. I think I will have to think over it again…and take some steps to promote my brand name..!!
[Reply]