As we discussed in our earlier blog, the very frequently asked questions by the advertisers or publishers are how much they will be earning and why not, they are the sole sponsors and have full rights to know how much they will profit. It’s not in numbers that we can count, the performance of the site is all that matters to earn some big money through blogging networks. If you are not getting, for the new comers please read the first part of the same blog, there are number of measurement methods that goes in to deciding the total outcome of your in text ads. It depends finally on your provider, some of the networks do block the ads in some areas geographical may be due to technical snags or knowingly.

The first part we discussed to measure your website revenues by the bottom line that is in dollars, different software are going to give different results, so its better to set your targets some where in the middle of it. The number of impressions you get on your site pays you the money – remember the one word that will fetch you dollars is  “click”. You get paid for clicks on ads, in text ads – everything happens through one singe mere click. The in text ads are getting very popular and so does the term PPC which stands for pay per click, you get paid as per PPC. There are other varied models you can make use of like pay per acquisition but these will yield you low revenue. If you are planning to earn money through clicks then there are 2 parameters you should set your eyes on; one is the number of clicks and second is the payment per click.

The website earns money through varied functioning of the site in different fields, as we talked about it earlier PPC, CTR, eCPM, impressions, are common such terms which are measurement units on web. If you are seriously on a path to monetize your website, then you ought to take care of the number of clicks on in text because they give you a certain number of click on every 100 page views. The ratio is termed as CTR (Click through rate). You can easily estimate your revenues if you know what is your site’s CTR and if you fail on getting this ratio then check out the CTR on banners and double it, you will get your answer. In text ads earns you higher revenue as they are based on words, and users in the search boxes are often typing them.

The higher PPC on your site means higher number of clicks and revenue increases in accordance, the advertisers may be paying different sums for different clicks, for advertisers its not PPC but CPC (cost per click) that matters the most. The demand for product information is of higher value over Internet, as the advertisers would pay your more as the sales potential on your site is higher so remember, to put great content to get maximum number of PPCs. The difference between any celebrity website and any financial website is huge because the target audience are more interested in to stocks rather than any other talks so take care in what types of ads you are putting and for what website niche.

The content of your site runs your whole website, the content influences the number of clicks you get as also the PPC. Sometimes, the revenue you might earn through such sites may differ in different geographical areas as the developed economies has higher potential to make huge sales as compared to under developed or developing economies so as the economy grows stronger it shall yield good sales and hence higher PPCs. The place from where you are running the website is important as in developed countries with dollar money, the publisher of the site will earn, starting from a few cent up to a certain number of dollars and the countries where the currency is measured lower than dollars will earn just up to a few cents as the maximum limit.

For calculating the actual earning from in text ads, take your net impressions and divide it by 10, multiply that figure by your CTR so that you get your actual number of clicks. Multiply that clicks by your PPC and you get the final projected revenue figure. To find the eCPM for your site, you divide the projected or actual revenue figure by the number of impressions and dividing it by 1,000. But mind it, if the traffic to your site comes from different geographic areas then this formula has to be applied separately in accordance to the source by using the relative PPC pertaining to that area.

I hope I have shared with you the best formula which I could to estimate the revenue from in text ads but as a word of caution, I would like to tell you, that this is the general version of the formula which I have used many assumptions, generalization data, and several other parameters that will or can show you different revenues depending on the region you have targeted and the traffic that you get on the website.

In text Ads might sound like a new thing but it has penetrated the deeper market of blogging world with lots of advantages to all the parties involved. Gone are the days, you had be searching for advertisers for your site, if you have a cool looking website, good number of visitors, good income flowing in, advertisers would come searching for you. The In Text ads are here to begin with, providing a great experience to the users of the website, the purpose of website is served for both the parties, the users gets to know the information and the advertiser can advertise without ever disturbing the users on the site. Today, the number of genuine users have increased manifold, and the number is going to grow in future so there is great demand to provide decent services to the users of the site, if your site looks very clumsy, full of ads than no one is going to come to your site for longer period of time. The best you could do is make use of in text ads and provide a decent looking website with sober colors.

With in text advertising, the number of opportunity seekers have increased and every business colleague I meet up, they have one question to ask before placing their ads on the site and that is how much money they can earn in that form, letting go off the technical aspects which some might not even know. There was a silence in my mind wondering about this question, now how do I tell them up to what exact figure they can earn its finally up to the site performance that they can earn good amount of money. Earning money through adsense has a simple formula and use of some basic terminology classification, it’s not that very difficult but I assure to make you fully aware of all the concepts.

Well, you must have often heard about the word eCPM – it stands for effective cost per mille and is the measuring unit of your online income but these figures can be highly misleading sometimes. There are lots of factors that is being taken in to account for finding the eCPM the first one being the number of relevant page views, the earnings you earn

from that site and lots of other things. There are so many tools available with google today, you can make use of those to find the page views per day, the Google Analytics or similar type of software helps you analyze the hits on the servers but mind one thing here, the number provided from software and your ads provider would be different because impressions are the number of visitors which were exposed to the ads and not all the page views manage to present the ads in a website to the visitor.

Sometimes, you lose out on the number of page views, the reason is simple, the advertisers purchase online space after researching the targets, the markets, this could be done through IP mapping. It so happens that in certain cases, the provider may not serve ads for locations like countries, areas, cities so the website owner loses on page views from these locations where the ads are not seen. The new In text ads are the best suited for big websites where there are heavy ads as well as great content with more visitors, putting in text ads in your site will get you good traffic. Getting traffic to your site takes some serious steps and procedures, which will help you, get going by earning good amount of cash from the site.

After Successful Experiment with Travel Niche, Finally i decided to Jump to Health Niche in the month of Feb 2009 & started General Health Blog. Earlier when i Blogged about it i showed all of you how much Kontera made out of those projects. While i was doing some planning in order to monetize General Health blog last month, Suddenly I got Email from Burst Media,  Ybrantdigital & Value Click Media Publisher services requesting me to become their Publisher. Now this situation was all together new for me so i did extensive research for all the Three Advertising companies for about 3-4 days & Finally i signed Publisher Agreement with both the companies. Now the situation was little tough for me since i had to take a decision to remove either Google Adsense out or Kontera Intext advertising, because as per the agreement i signed up with them, I was allowed to run total of 4 Advertising networks on my Blog. So finally with a Brave heart i decided to remove Google adsense as it was making around $5 to $7 on daily basis.

Finally on 17th of September 2009, Burst Media Banners were live on the Blog. In last 14 days Burst Media page views reached almost Half Million and out of my Imagination 350,000 views were Paid which means even though some one did not clicked on those Banners i Got paid. Total Earnings reached to $102.53 for the time span of 14 days. You can have a look at their stats and Graph below which is really Interesting one if you study it carefully.

I studied the Behavior of Burst Media Earnings for around 6 days & after that decided to Implement Ybrant Digital tags. I am so much Excited share with all of you that this Experiment of applying Ybrant Digital tags, Just 8 days of Implementation of their Tags made me $144.12 along with 239,000 Impressions. So finally i was happy that my decision of removing Google adsense from Health blog was actually good.

Before 2 days of making Ybrant Digital codes as an Experiment i made Value Click Media Tags live on the Blog, once again my luck was with me & i made around $166 with 200k Impressions & Average 4% CTR on the ads shown by Value Click Media. Now Once again i was so much excited when month was over & internally i was praising my self that sometimes you experiment things it always gives you some result $$ wise.

To conclude one should do continuous Experiment in order to learn new things & make more money. Just by doing some adjustments on the Blog i made around $412 in just 15 Days. What are your plans ?? Keep your questions coming and i would be more then Glad to support all of you as much as i can.

There is an ancient saying “Good Things comes to those who wait” or “Patience Pays“. I still remember the day before few months when a guy from one of Asian country approached me that he would like to be like me & start making money online with Google Adsense & Kontera. I can still remember his Dedication & Professional attitude when he sent me first Email after looking at my Kontera & Adsense Earning

Today while i was checking my Email early morning after completing my meditation, i got his Email with the Screen shot of Google Adsense check which he received after hard work of around 4-5 months, I was also surprised looking at the check which carries very HIGH value according to Indian economy. I could actually feel his excitement while reading the Email & i can not Explain you guys how happy he was that he personally called me all the way from India to thank & offered me his entire first earnings which is some where near to $550 to $600, at that time i was feeling so proud that i helped some one to become independent & told him that this is the result of his hard work & i Just did my job by guiding him how to make money online, finally i hung up the call by congratulating him & also gave him inspiration not to loose the focus as he has skills to make more money online using Kontera as well.