Innovation is the main key to survive in the market today, there is no point in keeping the same business strategies, and you have to innovate and evolve to survive through the competition. Creative artists are spread across everywhere; they have this innate power to create ads that will attract your buyers. you might have studied the case of jack, Lou and Marla in my previous articles, do you see a difference or take a different outlook towards life’s responsibilities and the power and qualities you are born with? You might have seen how they made fortunes of millions of dollars by sheer devotion and dedication towards the things they liked to do like painting, drawing, arts, etc.

There was a time when Lou, an MBA by profession was the hot favorite in industrial circles mainly because of his fine tuned productive system. During that time creative artists like Jack and Marla were not taken seriously of having those qualities, it was just one step back from Lou’s end and people are turning their heads to Marla and Jack to do business with. There might be something that is attracting people towards Jack and Marla, even Lou might be or is not aware of. The word creativity and individuality were very far from business world and why suddenly there is great demand in corporate world today, may be that those serious individuals holding high posts in office might have realized that there is something else in the world of business other than capitalist business and that there is even more than chasing dollars and there can be minds which can be curved artistically and there exists talent with innate creative minds. There is more to the mind than what our eyes see; somewhere inner in our heart we lounge for peace and being an artist has its own pleasures in life.

There are lots of opportunities if we search for one, the exciting and thrilling opportunities that we see are actually the tip of economic iceberg, you have to prove yourself to exists in this highly competitive business world. We have to mould ourselves in the present shape of the economy then can we reach our  goals and fulfill them. As Daniel pink states in his new book that we are moving from information age to conceptual age where everything is based on the concepts. The economy as its advantage and professional success doesn’t just come through logic, skills but also from concepts, designs, creativity, relationship skills, etc. so all the people who had great demand near about in 20th century are making way for storytellers, artists, inventors, consolers, designers, caregivers and the people who are thinking big in terms of productivity and profits for the company.

The writing is basically for US denizens, in his book Pink identifies 3 fundamental reasons for the change that has occurred in the last century.

1. United States of America is a rich nation and all of its economy is flooded with surplus products, it has adequate resources to fulfill its nations needs and the demand from the people. the goods here are reasonable priced making it affordable even for a common laymen to afford it. The country has never faced any crisis like in developing or under developed nations, this very reason have made its consumers more discerning and more demanding. There are different demands from consumers like attractive packaging, products to be attractive or something which will excite them in buyin.
2. We have seen many a “made in china” products not only it has wider demand all over the globe but they are cheap rated so the people good attractive things at throw away prices. As we have seen the main hub for computer programming are asian nations like china and India, they have made their mark in industries like copy editing, accounting and engineering too. What drives all this? Its money, says Pink, the author of the book, a designer in India get $1000 for chip designing job where as the same person will get $7000 for the work this is leading to brain drain and economies all over are getting unstable.
3. The age of automation has marred everybody and everything, it was in the year 1987 that chess grand master Garry said that no computer can ever beat me and in 1997 the IBM computer deep blue beaten him to everybody’s amazement. And more recently it was heard that Kasparov stated that after some years they be capable of beating everybody in any match. What Pink tries to signify here is Kasparov is a knowledge worker like any other in the field of programming, accountancy, etc and we have seen even doctors are making use of automated computers to help them. Automation has lead to many a changes and there are issues which can be solved with just a click of a mouse rather than moving here and there.

The concept age relates to survival, Pink asks us 3 questions before we set out on our decisions:

1. before handing over the work to some party, ask if there is possibility to get the work done cheaper overseas?
2. Can you make use of computer to do your task?
3. Whether whatever you are offering in abundance is in demand?

Ask yourself these questions before heading out in taking any major decisions. Creativity is not about fun thing or stuff you can relate to spending nice times. It’s a talent, in-grown talent which takes efforts to come up with creative ideas after all if you want to survive in the economy. In my experience I have seen that its difficult to automate the task which are creative in nature or rather complex in nature. Creativity helps you transfer utilitarian products in to artifacts that everybody would love looking at, its all about the design, the shape, the utility, the features that people would love using probably that may be the reason people stand out in queues to get the first hand on an I-phone or an attractive gadget.

The people who have the capabilities to show their creativity in their work or products will surely gain financial rewards and you would say that people with such unique talents are treated like rock stars, in the case of Marla, after all creative talents are must in this economy. Recently I attended the Innovation edge conference held in London which was organized by National Endowment for science, technology and arts which is commonly known by the name (NESTA). The theme was that of creativity and innovation and whether they are really critical to the future of the economy of United Kingdom. The subject was put up in academic terms.

We know the increasing competition in the economies all over the globe and innovation is the key idea to survive in this economy, you can exploit and implement as many ideas you wish when it comes to making use of your creativity. We have seen mature economies like the US and the UK putting all of their strengths in manufacturing, yielding them good creative results because of the creative use of their ideas, we have always dreamt of being an innovative nation like that of US. The new labor government which bought us cool image of Britannia ads, thanks to the wonders done by creative industries, today London is recognized as the key destination for creative ideas a total of 20% of UK’s workforce is engaged in creative world which has great rivalry with financial services also. There was on of these conferences named with the title “where the UK leads and for how long”, the seminar specially focused on different challenges faced to maintain the tradition of surviving in the innovative world, we cannot take things for granted like that of US. The bottom line of the matter is that you will suffer if you too take up a path like that of Lou.

The idea of focusing on the creative work appeals to westerners especially when you are shipping them with new ideas and generating the new innovative ads and stuff, the ideas might sound as appealing but they are equally dangerous too. China provides unlimited resources because everything here is automated, it is still not content with what it is producing at larger scales across the globe, whether it may be an economic foresight or a cultural pride, china knows it for sure that the cheap labor cant stand the booming period for longer time. The driving national mission of the country no more remains in traditional labor intensive units its more of a media, fashion, design, latest technology and stuff.

This was the first ever impression I got about the china designs which are not exhibited at V&A museum in London which showcases the glittering fashion, graphic design, and architecture which is so similar to the 2008 Beijing Olympics. Still there is plenty of evidence of Japanese and western influence and there are yet many memorable and startling works which has a distinct Chinese identity, lots been said and done about Chinese economic power as the labor here is cheap and human resource is huge the most attractive thing that stuck me here at the Chinese exhibition was its cultural wealth which rediscovers the pre revolutionary heritage that is actually a rich source to get inspiration for the modern day Chinese creativity.

Going through the recent book written by Michael Keane which has the Chinese government and business leaders as its main topic of discussion are focusing on replacing “made in china” to “created in china”. This needs to take up a great leap forward which is so very much imminent, the world factory is after all not always the priority through developmental aspect. China is no doubt a number 1 contender for cultural and service economies around the world.

In the Book Keane makes a point that there are lots of important barriers to innovation in political system and Chinese economy. It’s the western industry that enjoys the creative head start which is again reflected in the fact that they have showcased Olympic buildings at china design show out of which only one was designed by Chinese architects. But through this mega exhibition, Chinese have made their point clear by letting their creative ambitions know to all different nations of the world.

Whatever part of the world you are or whichever city you may be in things are perceived differently and every view will give you different opinion too. But globalization brings all different banners of the world under one roof doesn’t matter whether its Shogi, chess, or xiangqui or even if its new board games finally what matters is the view. A single entity or a single nation cannot decide upon the rules of the games and thus collaboration is a must in different cases of the life as we have seen that Jack is coming forward as a players and Marla a grand master in her world of arts.

Whether you like or not, money will travel to the destination where there is abundance of currency and loads of labor markets too. The labor and current markets makes it the ideal destination for making profits. You have to just charge the premium amount for giving the services so cheaply. Develop your own skills and tuck yourself in a race, a price war and mark your own prices in the market with your inner talents. Change brings a lots of difference in the economy, the 3 As here are automation, Asia, and abundance with increase in technology there is abundance through automation especially in Asiatic regions of the world.

In the world where opportunities are unlimited we see so many people around us trading the path of their choice rather than going under the scanner of taking up things which are offered to them, the same is the path of free lancers today, freelances have great career paths as they are not bounded by any company rules or individual rule. They work for what they like and so on and so forth. Sometimes it so happens through a mere mistake and that mistake takes you to bigger heights and one day finally you end up liking your job what you are doing. If you had your career path ever go awry then there is a fair chance of you taking and making right choices in life in selecting what really makes you happy to do.

Start focusing on the projects you really wish to by being an expert in the field as and when the time passes on you will see the difference that it will make to your career opportunities and insights in to the business. there may be things that you might be ignoring unknowingly that might have offered you a bigger chance of making your choices right. If you are in a field of writing, you may find yourself in demand for writing press release articles but what if you are not comfortable selling it at first place.

If you research online you will gain loads of knowledge of what exactly you need to be doing. Type in the subject matter in the text box and make google search, within seconds you had be displayed with information on the topics you are looking for through varied sites. Out of all, the major ones which will be useful to you are the ones with how-to tags articles. When you feel you would be writing on some real wired topics check out or pay a visit to a book store or library or online reading that will give you many examples on your writings, online you will find thousands of topics you were looking for relating to press releases, go through each of these topics and you will find out what you have been looking for all this while.

After moving through each of the articles and topics, you must have gained some niche for yourself to offer your clients something new and enchanting that will be helpful for you to make more money.

All the methods to learn something never go waste, you gain some knowledge, somehow or the other. The best way to increase your intensity and depth of one topic is to teach someone, if you teach someone else you are increasing your knowledge base about the topic. If you apply the same thing to your career you might well know the mystery behind the scenes, say for example you are looking to learn something about press release writing, then you start writing your ebook or e-article relating to the subject matter, whilst you are doing all this you will set a goal for yourself to write what you have decided and gradually you will start researching for the same, good researcher will find out things which a common person may not be able to, searching on the topics you are really looking for and finding the books at just one go is a big achievements sometimes we see people end up writing with topics that are not related to their project matter and everything looks so unorganized.

If you are having a niche of researching the topics and have a good ground base than you can well make use of your talent and put it in some productive purpose like someone’s education system and you will see you are gaining much more than what actually you give out that way you will gain mastery of it in the process.

If you are approaching this way of learning, it has its own advantages that are given below:

1. You have to understand the subject matter in detail unless you know what you want to research on you will never get to the depth of the subject. You have to adopt to the best practices in the field to find the latest news, research done, the results, etc and you never know you might come across the subject which you might know more than actually stated in your search book.
2. While you are researching on some particular topic you might come across a resource which will give you a detailed idea about the articles that you will write in future, nothing written or read goes waste that will be surely used sometime in future.
3. You have to have the evidence for the things you write because that would be your back up in future. When you are totally done with the document that gives you a detailed knowledge of the things you have researched over the topic.
4. You can even generate your own income by writing, use the evidence in this case that will assure your buyers of competent data that you are providing them. You can even if you want send them the clips of your findings, your research work or even distribute its copies that will generate more interests amongst your potential buyers. you can also make money by selling the article to magazine or simply give it to institutes for further research. Nothing other than this works, than you can simply post your article on the blogging site along with your portfolio so that interested parties will contact you.

It does not matter what type of material it may be that you are writing, whether it is an article, a press release, or even a blog post, it is imperative that you stay focused if you want to end up with material that can be productive. There are times that many of us tend to lose focus, which is a fact that ends up making it extremely hard to achieve the high quality that we are aiming for.

Try These Tips To Help Maintain your Focus

Turn off the phone – When you are working on an important project and your deadline is drawing nearer, it can be very helpful to simply turn the ringer off the landline and your cell phones, and allow the answering machine to take your calls. When you are deeply involved and well focused, a ringing telephone is a frustration that can end up completely ruining the moment.

Manage your time wisely – You are generally able to spend the time focusing on a specific project if you will manage the time that you have wisely. If you need to get several projects done in a certain amount of time, schedule a specific amount of time to spend on each one so that this can be time spent focusing only on that particular task.

Close your email clients – Although email is very important to most of us, it can also become a liability to us if we allow the emails we receive to be a distraction. If you are able to, turn off your email client altogether while you are working on projects. If you simply cannot turn it off, then at least make the rule for yourself to not break away from your task just so you can check emails that are coming in. Even this type of distraction is one that can completely ruin your train of thought.

Social media and the Internet –There are numerous social media websites that seem to make their way into our daily life. These are wonderful sites and they can provide a large amount of entertainment and learning, but as with everything else in our life, they have their own place and time to be enjoyed. Refraining from going to websites such as this will go a long way when you are trying to discipline yourself in ways to focus only on the task at hand.

Set an environment that makes focusing easier – Before you even begin the writing project that you need to complete, it is much more beneficial to maintain a level of focus if you will take care of anything that could pose a distraction while you are busy working.

By taking just a small amount of time to perform each one of these steps, the level of quality will rise much higher in the writing projects that you tackle. They only take a few minutes and the quality of work you provide will benefit a great deal in the long run.

If I could, I would spend many hours each day working on my Twitter account. But, since I also have a life, I need to take care of other things too. How do you pull away from Twitter so as not to be distracted all day? I do not have to stop being working in Twitter, I just need to back off some so I can refresh and be more focused when I work on my Twitter account.  You do not have to completely break off from Twitter. Just shut it down for a short time and get some other work done.

• Closing Twitter Applications
  Close out your desktop clients, mobile applications or regular web applications like Twitter search. Several of these applications distract you by giving browser alerts, or Tweeter notifications. It is difficult to ignore these alerts. When you have the time to focus on your Twitter account, turn them back on. It is best to twitter when you have the time to concentrate and focus on what you are doing. Don’t worry about closing these down, they will still be available at the time of your choice.
• Redirect Your Email Alerts From Twitter
  Your e-mail box can quickly fill up even if you are using Twitter by itself, or a Twitter application such as Topify to forward messages to your inbox. Set up a folder for these personal and professional Twitter messages and you will be able to locate them quickly and respond if necessary. You will feel much more in control.In addition you will be more in control when you do your Twitter maintenance. All your Twitter emails will be sorted into the folders you set up, making it easier to locate and respond to the more important ones.
• For Direct Messages, Limit Use Of Mobile Twitter
  Turn off your Twitter applications such as Twitterberry or Twitdrod (mobile link) for an hour or so. Change your mobile Twitter settings to only receive direct messages on your cell phone. To send text messages requests into Twitter to receive the most recent updates for a particular user, for example, use your computer and not your cell phone.Some states do not allow cell phone use while driving. The text message alert on your cell phone is distracting and difficult to ignore. Limiting the use of Twitter for a short time throughout the day improves your time usage and allows you to compartmentalize your time so you can be an effective blogger.
• Updates Can Be Auto Posted
  To appear as an active Twitter, use options like the one available by Sendible for auto-posting. Adding feeds to update through Twitter will allow you to appear active also. These will allow you to disconnect from Twitter physically and mentally so you can conduct other business and refresh your mind.Using a service such as Twitterfeed, you can set RSS feeds to auto-post to your Twitter. Choose a RSS feed that contains topics that you are interested in and can help your brand. Set the RSS feeds to auto-post to your Twitter as often as you request. To make it more personal, try Sendible which allows you to create a message along with the date, time, repetitive behavior and frequency to Tweet.
• Auto post some updates.
  It’s like having a Twitter clone. Whether you’ve added feeds to update through Twitter, or you’ve signed up for an auto-posting option such as the one offered by Sendible, there are plenty of ways in which you can physically and mentally disconnect from Twitter without your presence being removed from the microblogging platform. Others will still receive your tweets and see your online Twitter activity, even if you aren’t actively tweeting.
• Shut Down The Twitter Tab
  Professional bloggers and business developers use Twitter as a primary means of communication. Otherwise, when you get distracted, just disconnect from Twitter. Once you’ve given your mind time to relax, you can reconnect with Twitter and be much more alert and focused.