Your content on the Internet may land you up in legal mess.
There is a uproar in the country over the imposition of the section 66 A in last few days and political scores have been settled by some people who are not happy with the contents of the social net working sites , and have tried to silence you with this dreaded law under section 66 A.
Section 66 A of the Information and Technology Act empowers the police to arrest you if a complaint has been filed against you for expressing your views and opinions, and that is way of taking away your fundamental right of freedom of speech.
A public litigation has been filed in the Supreme Court and the court has directed the government to file its reply and the learned court is of the opinion that amendments and changes are needed to stop the misuse of this law.
The litigation aims to draw the courts attention to police excesses using 66 A of the Information and Technology Act, 2000, and protect users of social networking sites in India from future harassment and give you the right to express your contents freely.
Social media along with Internet have made life much easier for online entrepreneurs as well as offline businesses. People who are making the most of this time are building media asset on their own too. There are people who are going unarmed into the battle. They do not possess any critical tools or knowledge for succeeding online. There are three things that you need to take care of while building online home base.
A user friendly and professional looking Web site is a must for achieving your ultimate goals and this has got more affordable too. You will have to make sure that the underlying code of the site design is clean and compliant with the standards for ensuring maximum search engine friendliness. Most prefer WordPress for managing and publish content online but not all WordPress themes are optimized for business goals, search engines and usability. You must look for good WordPress theme frameworks around for providing solid foundation for your sites.
It is really important that you create compelling content which people will love. I have put in a lot of strategies, tips and tricks on my blog. You can go through them for getting better results. You need to work properly in order to make sure that search engines like Google get you the right traffic. There are three finer points that I wish to share for SEO.
SEO is now down to 3 basic things -
- Languages that searchers use.
- The way which search engines see your content.
- The trust which search engines have in your site.
It is really important that your ultimate goals are met. Nothing else matters more than that and these goals always involve people who take some form of action. Your landing page must be good and it should get more people to buy, sell and call you up. You should make sure that you have the right page design.
Ok I will come straight to the point instead of beating around the bush. Use the cliffhanger. It is a striking event which takes place at the end of a story and leaves doubts in the minds of readers. It usually makes them think about the fate of the protagonist and thus it forces them to come
back to see what happens next. In the world of online content, you should create each ‘scene’ in such a way that your readers go deeper and deeper in to the story. This is a media cluttered world and your blog, social media outposts, emails and your offline activities need to be good but that is not enough.
You might use a terrific headline to make your readers read the entire post but it is also essential to end the story in such a way that they’d want to come back and read the next post. You can wrap up the story with any fascinating teasers saying that the next post is going to contain a lot of beneficial content.
Or you could build some sort of mystery, fever, and anticipation around the release of the next product. This will surely make your readers come back to read the following post. Remember the famous TV series ‘Lost’? The fans got so impatient that they started posting their scripts online just to satisfy thirst. Internet is a big stage and content creators are just players. The best story will win no matter what kinda business you are in. It is essential that you leave your readers hanging.
This formula has been widely used in a lot of places and you probably know about it too. But then a lot of people often skip out on basic rules and spend hours on the Internet looking for more convoluted mantras. Hence I decided to blog about it here.
This is the age of traveling content and social networking sites like Facebook and Twitter are at the peak of their powers. The way search engines work have also changed recently with Google declaring war on content farms and Facebook partnering with Bing. To make your content famous, there are two things that you need to know. First, the content must be of good quality and second, the content should travel well. Here are my few bits to maximize the reach of your content.
- The content should be of good quality –
There are 2 ways for doing this. Either create content that people will be able to use or create content that will entertain them. It can be hard to create good quality content but it will certainly pay rich dividends.The content should be an ambassador of the brand. For instance, in a natural foods cereal company, it was seen that topics related to health were outperforming the articles that were related to the product or brand message.
- The message should be well organized -
Organizations should not be restricted to silos as it can get in the way of spreading the content around well. For instance, there can be a bunch of old-school editors who do not want to work with social media team because they are in the marketing department. There should be a small reorganization which would put social team in editorial. Social should integrated and not separated.
- You should be operating like a publisher –
Social networking sites like Facebook and Twitter can turn brands in to publishers. You should publish regularly and also provide useful or entertaining content for increasing chances of staying on top of the mind of your desired audiences. The blog should be updated regularly and should contain shareable posts. Presentation too is important. Present the content in a format in such a way that it should appeal to the eyes. Long boring paragraphs will put your audiences to sleep.
- Your content should be portable –
Make sure there is a ‘Bookmark & Share’ widget for your content so that people can share it easily. There are tools of social sharing which give you one click option for sending all the content in a social network and you never know who you’d meet. You should meet the targeted audience where they are, instead of forcing them to meet you.
- Your content should be findable –
When you are investing in content, you should make sure that it travels far. It should be optimized for the road. You can put videos and games in standard sizes or ratios so that they are pretty easy to embed. The recipes or reviews should contain microformat data so that they can be found easily by the search crawlers. It is also recommended to create a mobile version of the sites. An RDF or Resource Description Framework should be used for tagging the content and for using standard based, good codes. There are other tools like Embedly which will maximize sharablility.