Access to Internet has become very easy today and you may be ignorant to break some of the cyber laws and land up in a legal mess, as ignorance of law is not an excuse. Google has opened up numerous avenues and made a host of information easily accessible.
There are certain situations when inadvertently breaking the cyber laws, so beware-
When you are downloading child pornography or someone is using your unsecured network to indulge in these downloading activities, or you could be arrested for sending threatening emails, if they are sent by your unsecured internet network by terrorists or anti social elements. It is illegal to browse, create, and transmit any child pornography. Protect your computer and routers with secured passwords and access control.
You become part of money laundering scheme when you receive an email to receive money transfers or huge amounts as gifts, that is money laundering, use common sense, if the offer looks generous ask your -self why those running the scheme would wants to share his riches with you.
When you are downloading hard to find music or films so technically you are stealing the property that does not belong to you as copy right acts all over the world are very strict and you may land up behind the bars and a heavy fine may be imposed on you.
Do not join anonymous web communities which are anti national and break the laws and indulge in anti national activities by spreading misleading information regarding a certain Country, or community or caste.
The internet is an easy media to share your views and opinions but do not defame people with your comments as laws of defamation also apply to the internet and you could be sued for large amount.
Someone commits a criminal offence by stealing your data like credit card details, bank account details, passport details, hence use good anti- virus program to protect your computer against Trojan viruses, which can be used to steal your identity.
However, Google once more can help you by providing you with proper information about the latest developments in the cyber space. Hence, it is imperative that you make use of this platform and keep updating yourself on the various means resorted to for tricking gullible victims.
Shakespeare said, “Whats in a name?” Well he would surely not have said so, if he would have known the efforts the founders of these IT giants had to put in to dish out a perfect name which would be the image of their brand and services.
Here we share with you the details of how some of these leading brands got their names.
The founder of Apple Computers Steve Jobs was a man of humble origins and he used to do summer jobs at an apple farm in California. Besides this he was a huge fan of the Beatles whose official label is “Apple Records”. While teaming up with Steve Woznaik they both were at their wits end looking for a suitable name and when they reached a dead end in their brains they decided to opt for “Apple” This is how one of the leading brands in IT got its name. Although they did have to face violations issue from Beatles, yet they sustained and overcame the trademark issues.
The name Facebook was inspired by the colloquial name given to a set of books which were usually handed out to the students at the onset of the academic year. These books included the pictures of other students and were handed out with the intent to help the students connect to and interact with each other. This is exactly the essence of what Facebook can actually do and so the name struck a chord.
Twitter got its name in an unusual twist of chance. There was a small group of employees from Odeo from the San Francisco podcasting startup. This was where Twitter originated. This group was trying to zero in on a name which was zingy and apt. they wished to give the impression of a mobile phone which would buzz the update while it was in the pocket. They scrutinized several options before they narrowed down to Jitter and Twitter. It was here that they reached a dead lock and with the aim to break it, they decided to pen down both the names and put them in a hat. They left the rest to destiny. And that’s what we have, a Twitter.
Can you believe that ‘Google’ the word which is an answer to all our queries is the result of a spelling error? Well, lets begin at the very beginning. Initially the founders were looking for a suitable name for their newly designed search engine which they planned to call “BackRub”. However as its popularity and reach expanded they began to hunt for a new name which would represent the enormous volume of data. They speculated on the word ‘googolplex’ which they later improvised to ‘google’. However one of the Google founders made an error while checking for a domain name and accidentally typed in ‘Google’. As the domain was available they instantly accepted it and that’s how ‘Google.com’ came into existence.
Wipro the IT giant owes its name and carries with it the story of its humble origin. Wipro was made up of the words ‘Western India Palm Refined Oil Ltd’. This was the name when they ventured into the market as humble producers of detergent, washing soap and vanaspati. Presently Wipro has evolved and has become a leading IT giant. However, the name helps the company to remain grounded and never forget their humble origins.
Originally known as Andersen Consulting, there was a brainstorming session where the employees suggested numerous names for the purpose of branding. A creative employer from Norway suggested the name ‘Accenture’ which was short for ‘accent on the future’. The name struck a chord and was re christened in the year 2001.
The origin of Hotmail is dripping with technology. Basically while trying to device a name for their newly launched mail service they thought of various names which would end with the word ‘mail’. Not finding anything interesting they finalized on Hotmail. Another reason why Hotmail struck a chord was that it included the letters HTML in it. HTML means Hyper Text Markup Language. Originally Hotmail was spelt as ‘HoTMaiL (the initials of HTML in upper case).
Adobe Systems: Adobe is known as the giant of multimedia software. However there is no creativity behind its name. Adobe was named after the Adobe Creek as it ran behind the home of John Warnock who was the co founder of the company.
Initially Acer was known to the world as MUltitech International. However in the year 1987 they renamed the organization and came up with the word Acer. Acer in Latin means ‘Sharp, Acute, Able and Facile’
The answer to numerous prayers, the one name which overcame all geographic barriers was initially named Sky-Peer-To-Peer. Feeling it too long and boring, the makers then shortened it by combining the words. They called it ‘Skyper’. Later, they once more changed the name and coined the term ‘Skype’.
The IT Giant Infosys is a name which will be instantly reckoned. However have you ever given a though to what it actually means. Well, Infosys is a morphing of the words Information System. Shocking, isn’t it? Such a simple term for an organization that works with the most complex technology. Well, that’s the secret- Keeping things simple while progressing with the information systems.
The new Google Panda update is seen to affect around 1.25 of the English speaking queries. From, now if you happen to notice a noticeable decrease in the rankings of your website and traffic then you would have been affected by this update. If you find your website rankings getting higher up, then maybe your competitors have fallen off the website.
Google and other such search websites are very focused on quality websites because it is the quality of the website that is reflected back on the search engines. If there is someone who is getting a website through Google, and he purchases either a service or a producer with a credit card and then finds that the credit card got compromised after using it on this site. Then the person could stop using Google for ever and could hold Google responsible for having got the card scammed in this manner.
This and many such things are possible and so with all this in mind, it is better to give the website a proper supervision and get your SEO to check out if the website is in proper condition. Google has given a quality checklist, which could make sure that the website treats all the users authentically.
Google has thus announced a new Panda update, which makes it the version 24 in the list of updates. The previous update had affected around 1.3% of the English queries and this was on December 221, 2012. Earlier to this, there was another update, which had affected 0.8% of the queries. It is as if Google is now doling out updates every month.
In the year 2013, Google was very quiet as regards changes in the algorithms. But Google is not going to slow down in the process of improving the algorithms and would try to make the search results better.
Google search was in the news in the early part of the year with the Federal Trade Commission settling accounts with the company with just around two voluntary concessions made by Google with respect to search. Google now has to deal with Europe in the area of antitrust front. Google anyway is not going to stop changing its algorithms and would always try for better results.
There were important changes in the Google algorithm, which had lot of effects in the sites across the web. Many lost search visibly and also web traffic and revenue.
The 2011 Google Panda update is still being refreshed this year. There was lot of content stuff that was crowding the net and the better stuff was getting neglected and was almost invisible. Panda was made to stop this and also to try to establish some kind of guidelines.
The Google Panda update was very controversial, and there were many sites that really felt affected in an unfair manner. Google however managed to send a loud message So it is required that content should not be of poor quality as it would not get any kind of search results. It is very important that the content is trustworthy, useful and that the users would be really benefited with well written content. Google’s search results have lot of issues and Panda has made a big difference in improving the quality of content in Google.
With the latest Google Panda Update in 2013, we will be able to see an algorithm of a different kind that would be a change that would affect a host of webmasters. It is to be seen whether there would be a new update that would require webmasters to work hard on a monthly basis. Google has had its algorithms changed at least 500 times. The big ones normally come in the first quarter of the year.
The Google Panda Update is a filter that was brought in the year 2011, which was mainly meant to stop all the sitters with low quality content from working their way into the top of the search engines. Panda is updated regularly and when this happens, the sites, which have been hit earlier, could be saved. Panda might catch sites that it did not catch earlier. A refresh of Google Panda Update means that false positives could get released.
So search engine optimization would be a matter of great concern. The reason is that the content would be first crawled and then indexed in the SERPs before it is presented to the real human readers. The latest Panda update has thus been successful in punishing the malpractittioners and defeating their efforts. So the latest Google Panda update requires that webmasters must be followed and the sites should have quality content.
People have been asking me for some Google SEO tips and hence I was thinking about writing this article for a long time. I sat down; jotted all the vital points and have finally completed it. On-page SEO is now really important after Google Panda update. Old SEO techniques that were used years ago might not be useful now. In fact, they might be harmful for your blogs. Here I am jotting down my two bits –
Domain age – Google prefers Websites that are relatively older and hence I would recommend you to buy older domains for your new projects. Or if you are buying a new one, keep it for at least five years.
Upgrade the blog at regular intervals – It is important that your blog is updated regularly. Google likes sites which are up-to-date. I make sure that all my online properties are updated at least once a week and my blog posts are regularly updated too.
Write for visitors – It is recommended that you publish articles which provide information not for Google but to the visitors. I am not saying that you should ignore the concept of keyword density but your visitors should enjoy reading the article. A high keyword density doesn’t guarantee you a higher ran. Also, you should use LSI keywords.
Press release submission – This is another great way to get powerful backlinks and traffic. But your press releases should be powerful. A press release that is written well will attract a lot of publishers and this will give you a lot of links in turn.
Flash – Flash might look very attractive to you but it is useless from Google’s point of view because Flash can’t be read by Google.
Meta tags – Using meta tags can be effective in SEO. They aren’t so important now but I still use them anyways.
Heading tab – Use heading tags like H1, H2, and H3; they are useful provided you use it in the right way. Heading tags should follow up each other and I don’t use 2 H1 tags. Also, you should put the targeted keyword in heading tags.
Setting sitemaps – Sitemaps are important. For my WordPress blogs, I don’t just set up simple sitemap but also video and image sitemap. All these sitemaps are then submitted to main search engines. This is really important and shouldn’t be ignored.
Mark out the keywords – Highlight your keyword by making it bold, underlined, and italicized in all your posts.
External links – The external links should be built for almost all the pages of your site and not just for the home page. This will show Google that the post has useful stuff to offer.
Distribution of articles – submitting articles to the article directories are effective but aren’t as powerful as they used to be some time ago. These days, I first publish my articles and then submit them to many article directories. This can be done by some kinda article submitter software too.
Images – You should use images as illustrate your article and it is also good from the SEO point of view. The image should contain a title and description along with the keyword.