There has been much humming of change in Google algorithm for the last two months. And the last few weeks witnessed major change in the ranking system of Google. This will give online companies a fresh start for the competition to land on the first page of Google’s search. The new Google algorithm will track down the low quality websites in the internet and also the content farms. Content farms are termed to those companies which employ full time or part-time writers to create loads of content. This is done to increase revenue of those companies through page views by net readers. As this new Google algorithm is focusing specially over the content farms, the algorithm has been named as The Farmer.

In case my article doesn’t give a hint of a mean to capture page views, I would present the facts about this newly launched Google algorithm. The algorithm has been put into effect from February 2011. Since its launch in February, it has affected approximately 11% to 12% if the search engine queries within US. This factual statement is true enough to show that effectiveness of this algorithm. No news has been released as to when the new algorithm will be affecting search queries in other parts of the world.

The websites that are highly damaged due to this Google algorithm are those which run after absolute monetizing through their content loaded pages. By now several article distribution sites to search for content farm articles. Special scrutiny will be performed by Google on those sites where apart from content abundant ads are posted.

Creating unique and high quality content that will provide handy information to readers is the only route to escape. So start writing and stop copying.

To paraphrase Shakespeare; “To link or not to link, is that even a question?” But the million dollar question is what you should link to in your blog post if you want to go down that road. What sort of link building strategies should you use? The number of outbound links you have and the manner in which you use them is critical. Here are some ways in which link building strategies could be beneficial to you.

Building networks and relationships

Building a niche community helps build a blog up over time. Don’t dismiss the idea of linking to blogs you might be linking to. Your readers and the the community as a whole might appreciate your going the extra mile and the relationship could be more rewarding than you think.

Don’t steal credit

The reason to have outbound links is to prove your facts and to corroborate your own research. Not everything you write will be original, but the least you can do is link back to the source of the information. Let readers know your research has been done and it’s all credible.

Don’t overdo it

Don’t be a link whore. There is such a thing as too much of a good thing. Relevant links can certainly help you with SEO and Google, keep the number of links reasonable. Don’t overdo it because beyond a point it seems like spam or an untrustworthy maneuver. If that happens, it’ll do more harm than good.

Credit guest writers and image sources

If you can’t afford to hire a blogger or a photographer, have no fear. Some blogs and photographers will allow you to use their resources (with prior permission, of course). Giving a short bio about them and their work and thanking them is the way to go as a way of appreciating their gesture.

Flesh out your opinion

With any kind of luck, your opinions are based on fact or research. Having an opinion is a good thing, but back it up with facts. Don’t be a rabble rouser that forwards an opinion just because you can. Use links to back up your statements.

You don’t have to always link

Sometimes, linking to something externally can slow down comprehension and understanding of the topic at hand. So don’t be too heavy on the linking and do away with it altogether sometimes. It’s not a rule of blogging that you have to have outbound links every time.

Showcase information

Sometimes, you want to quote more about a particular source or bring together a bunch of diverse opinions under one roof. Link back at times like this since it adds credence to your own post and it is a way to pay respect to the source from whom you got this information in the first place. Don’t be a plagiarist. Linking is not the same thing as plagiarising.

I usually find people have some kind of perception about Google Search Engine SEO and the kind of work they do. Even people say SEO for a blog or a website is useless; this is a misconception because there are large numbers of SEO myths. Regrettably, the myths are spread on the forums and blogs, which is really miserable for new blogger or for a new website. Before spreading these myths, readers don’t even try to do research on it and believe it to be true. These myths can be really harmful and thus I want to share some of the common SEO myths which you might have heard or read somewhere which are definitely not correct.

• Meta Tags for High Ranking:

  I have seen so many good ranked sites with absolutely no Meta tags. So this is a most popular myth that words in your Meta tags must be used on your page. The truth is just opposite. Meta tags were designed to be used for keywords that were not on the page.

• PPC ads will affect your Ranking:

  This just makes me laugh, because PPC ads don’t affect your Google ranking. Neither it lowers your ranking nor does it bring your ranking up.

• You need to have H1 Tag (Header Tag):

  Using H1 tags affect your ranking to very negligible ratio. My own test doesn’t found any drastic changed because

  

  of H1 tag, rather its bit difficult to find out the exact result.

• No need to Update:

  Many people say that you don’t need to update your site to maintain your ranking. In fact, it is recommended that on updating your pages on regular basis helps bots to visit your site to list the changes. If updating if your site is ignored that your rank can easily slip out.

• Duplicate content is harmless:

  It is a pure myth that duplicate content doesn’t affect your page ranking. Content is the most important factor and thus it should be original and unique, otherwise you will lose your loyal readers as well as search engine rank

• Follow Google guidelines:

  Many think that their site will be banned if they don’t follow Google webmaster guidelines. Google guidelines are very easy and very common but don’t do it for search engine. Use only that guideline which you feel appropriate for yourself.

• Keyword stuffing will give you higher rank:

  This is wrong .If you are stuffing keywords or having hidden text on your site, you can get banned from search engines.

• Google sitemap is compulsory:

  Google sitemap is not at all compulsory if you have structured website. If you think that Google sitemap is going to raise your ranking then I would suggest better not to go for that. It’s not bad to have Google sitemap but having just for the sake of high ranking is bad. Your site just needs to be spider friendly. For higher search engine ranking read here.

• Content should have more than 250 words:

  It’s not compulsory to have more than 250 words content .There is no hard and fast rule for SEO. Important point is it should be interesting even with fewer words with uniqueness and proper keywords you can attract search engines. Short article do same for your rank as long articles do. For Writing Skills read here.

• SEO is very simple to learn:

  This is the worst myth. SEO is not a one or two month task. Not everyone can do it. There are many activities involved in SEO job and you have to do it professionally.

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Blogging has become real huge now and I have seen many companies publishing their ads through blogs rather than printing postures, may be that this way its more economical and can reach wider audience too at the same time. But what really attracts a person to the blog, is it a title or the body of the article or simply through a suggestion. Most of the times it happens and even few of us might have experienced that we read articles based on their titles, if the title sounds interesting than it can lure your readers into reading further. Some of you, who are new to blogs, might not even know that your titles or the keywords are the prime most important things that will direct a position of your site in search engines. If you have attractive title with widely used keywords in it then surely it is going to push your site at the top most pages of the search engines but for that you need to come up or rather know the key words which your audience would be searching over the net.

So before you head out to write your blogs, the first and foremost is to decide upon an attractive title for your blogs. You must have quite noticed when you search something over internet there is more probability of you finding the pages with exactly the same words that you typed in search engines the reason being, the site members have researched well as to what their audience would search, identifying such keywords is not difficult and with the help of Google adwords keyword tool you can find all the keywords which are searched the most.

You can only build your brand over your blogging

networks once you gain your readers support and that will gradually happen as they start liking your topics and the content you have written. Make use of google tools and research the words that the users are most likely to type in search engines, if you belong to a particular niche say writing only about management then search for words which people would search. Remember, while you put in the keywords, think of the words that you as a reader would be keying in to search for the topics that would give you an idea.

The search volume for the keywords will help you find the volume of the key words which are searched on Internet on a monthly basis, if you have few lots of words then go for the once which are rated highest in the adwords tool. Keep in mind that even a single word in your title here and there would cause a lot of changes in your rankings, in my research I have found that the titles which starts from “how to”, “how is”, etc. are the most searched upon compared to normal sentences and its but obvious when people would search to find the procedure for something they are going to type “how to”. So research well for the titles you are going to put in and get good search engine rankings.