David Ogilvy knows more about your business than you do
I only recently put down a biography of David Ogilvy, and those of you that don’t know him, you should. He’s an interesting ad man who was far ahead of his time. My fascination with David Ogilvy goes back a long way and so I figured that for those of us that know about him and those that don’t, I’ll compile a list of quotable quotes that pertain to your business. The king of Madison Avenue may now be resting in peace, but here’s how his thoughts resonate through eternity and still ring true even today.
“The consumer isn’t a moron; she is your wife.”
I’m sorry, but I had to open with this one. It’s my favorite, I still remember how this cracked me up when I first read it. Even in this digital age it is still apt for not just marketers, but also bloggers. Don’t talk down to your customers or readers; they are someone you should value and cherish. And if you can do this, it will take you a long way. And now, since we live in such serious times…
“The best ideas come as jokes. Make your thinking as funny as possible.”
Some of the best posts I’ve written on here have been a bit light-hearted and funny (or as funny as I could make it). It very often is the craziest and funniest things that resonate with your readers/customers. Don’t underestimate the power of humor.
“Don’t bunt. Aim out of the ball park. Aim for the company of immortals.”
Another class quotation, and in essence this is something that Donald Trump also said in his autobiography whose name I don’t remember now. Of course, your expectations should be realistic as often as possible but that’s no reason to think small. Aim higher and try to do things you never thought you could, and who knows…you might surprise yourself with what you can get done.
“If you’re trying to persuade people to do something, use their language, the language they use every day, the language in which they think.”
All of the grammar Nazi’s can go take a long walk of a short pier. Sometimes, being grammatically correct is important, but the importance of communicating lies in getting the message across any way you have to. Write your blog posts or ads as if you were talking directly to the person in question. Even if it’s not the best English, it doesn’t matter. Always be relevant to your audience.
“If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. But don’t let it worry you; nobody has ever built a brand by imitating somebody else.”
Truer words were never spoken. It is annoying and extremely heart-wrenching to see your idea or thought process being hijacked by someone else. The key to being relevant is to constantly offer unique content and information, perhaps put a different spin on things. Nothing good ever came by copying someone else’s work.