Niche marketing is always the way to go
Even if you don’t quite know it, you can harness the full power of niche marketing as a blogger. Having your own niche has its distinct set of advantages that you might not even be fully aware of. Of course, everyone else has carped on it to the ends of the earth and you will likely have read it all, heard it all and seen it all before. But above all else, be very careful when considering your niche and going about catering to it. Being under-prepared and/or overconfident when playing to the gallery is a dangerous Molotov cocktail that is just waiting to blow up in your face.
But what if niche marketing doesn’t particularly inspire you? What if you don’t have a niche to speak of? And just how do you make a niche work for you, instead of having to work hard for it? For starters, your niche gives you a particular target and makes you focus on it as best as you can. Think of a thoroughbred at the races; putting a pair of blinkers on it makes the steed gives it all while galloping away towards the finish line with nothing but one prime directive in mind. That’s what niche marketing does for you. It chops away all of the deadwood and makes you do only one thing, but do it exceptionally well.
Just like a leggy supermodel on the cover of a magazine or a photo of a supercar adorning a cover tells you what is in store inside, your niche purpose tells your readers what to expect from you. And what is niche marketing for blogs, but simply the effort taken to tailor your blogs to your readers needs? Use the titles of your posts, the headers of your blog, the SEO keywords and the posts itself (of course!) to tell your readers what to expect. When someone lands on your page, they are there either because they have come directly while searching expressly for something or because a search engine has directed them there. Within a few seconds, if they don’t feel that they will get what they want, they will surf away (clicks fingers) just like that. And that’s something your blog can’t afford.
Here’s a quick question then; what if you have nothing to focus on, what if your blog is all over the place? What do you do then? If that is the case, localize your content. Make your content aimed at people living somewhere. People always (yes, always) turn to the internet for information on local happenings, news or information. So why not give the people what they want and localize your content? Your blog might be a great place, but without giving someone a reason to come on over, you will forever be walking down the road to nowhere. The chances are that if someone is talking about something, they will be searching for it on Google. And that opportunity is there for you to grab. Step up to the plate and knock it out of the park, hombre. This game’s there to be won.