Powerful Promotion Potential Within Your Blog

There are numerous ways to promote your blog. However, many bloggers today don’t seem to optimize the usage of available resources. Although commenting on blog post, posting in forums, updating in social media, and retweeting are some of the universal ways to market, there is lot more every blogger can do to improve the traffic.

To promote their blog, people excavate all possible resources on the internet, unknown about the marketing potential their own blog contains. Let me tell you, marketing strategies used to promote your articles within your blog is an excellent technique to attract traffic and hook people once they reach your blog.

The Internal Links

Interlinking within your blog is an effective SEO strategy. This helps you to raise the demand of your older posts as well. For those who are new to blogging or interlinking, let me put it in an uncomplicated way. If you are currently writing about something that relates to some of your older posts, adjust some of the sentence in such a way that it mentions the title of the older posts. If it isn’t possible, you can use the keywords. Now, create a link which will direct the readers directly to the older articles. Hence it increases the reach-ability and demand of the older ones.

Similarly, create links in the older posts as well which will ensure that the reader reads dozens of them, instead of just one. Now just imagine the traffic you will get if any of your articles is celebrated in Digg or tweeter.

Show Off the Best Articles

Old is gold, and I genuinely believe it. Many of my old posts are just superb and I cannot let the die. In fact, no one should. You had spent enormous time researching and posting remarkable articles that are still useful. However, they are generally buried under the not-so-good articles. Is the destiny of those remarkable articles so short lived? No, it isn’t. Let people know about those posts. Stick it on their face, forever. This can be done in a couple of ways.

1. Create a ‘Favorites’ tab:
   Create a tab or bar that says ‘Favorites’ and posts the articles which you believe to be the best ones. It becomes easier for readers to access these posts. This is one of the best techniques ever to get enormous traffic to the older posts. Updating or adding articles in this category depends on you.
2. Rotating Banners:
   This would involve a bit of graphical designing on your website, but it’s worth taking the pains. This method involves creating a banner that keeps rotating and can be placed anywhere on the website. However, you need to make sure that this banner is easily visible to all the readers visiting your blog. Such banner keeps displaying links to older articles.

Simpler Sharing

Promoting your articles through tabs like “Digg” or “Retweet this” button is an effective way to magnetize traffic. However, your promotion process shouldn’t stop here. You need to search for many such buttons that can be added below your article. More number of buttons will make sure it reaches more number of people.

Make use of widgets like ‘Sociable’ or ‘Share this’ to increace the readability of your posts. Make sharing very easy for your readers. However, do not clutter it with countless buttons and make it look ugly.

Abundant Listing

Similar to the ‘Favorites’ tab, create many other tabs that has numerous other good posts. Some of the common tabs are ‘Recent articles’, Similar articles’, and ‘Popular articles.’ All these tabs, share one thing in common: they direct readers to other posts within your blog.

Alright, let’s discuss these tabs in detail.

• Recent Articles:
  All the posts added lately should show up in under this tab. This is quite useful as people search for latest updates, current trends, or recent news. This tab should occupy maximum space of your blog because people tend to be more interested in recent post than the older ones with some exceptions.
• Similar Articles:
  Make sure you add this tab under every article. This tab should further list down 4-5 articles that are similar to the original posts. So, the readers searching information on a particular topic don’t have to search other websites.
• Popular Articles:
  Under this tab, list down the articles that were most commented or most visited. Probably these are the articles that are liked by people. Hence, chances are high that new visitors may like it as well. This tab should be on every page of your blog.

These are very powerful tools to promote your articles within your blog. To get an idea how many bloggers use it, just visit any blog. You may find many other tabs as well like “Most commentd”, “Recently Commented”, etc. You should add these if you have enormous vacant space.

The Implementation

For those who haven’t applied any or all the above techniques, my suggestion is to get started today. Missing even a single one from the above point will keep you from attracting thousand other readers’ everyday.