Influential Internet Marketing Using The Power Of 6 Key Principles

If you are the least bit familiar with the names Jeff Walker, Mike Filsaime, Frank Kern, and Eben Pagan, then it is likely that you have been, or are involved with the profitable world of Internet marketing. Each of these well-known individuals has earned a high level of respect among numerous marketers on the Internet, and they have built extremely successful information product businesses that have, turned into million dollar businesses. One area of likeness between each one of these guys is the fact that they have earned an ever-increasing level of popularity from the businesses that they own, simply by selling products of information that focus on teaching others the secrets of becoming rich on the Internet.

If you have just started your journey into learning the scope of becoming successful on the Internet, you will soon find that there are several different courses you can take, and software programs take you can purchase that involves the fundamentals of Internet marketing. There are some of these that are as costly as upwards of $2,000. Although this is expensive, there continues to be many individuals who are ready to pay the price, in hopes that they too, will soon be well on their way to earning a slice of the pie.

Influence Is The Foundational Concept For Success

Lessons that involve training to learn effective Internet marketing skills revolve around one simple term ‘influence’. Whether you are trying to express the need of your services to a target audience, get clients to purchase products, or you are scouting for subscribers to the blog you have created, each of these factors relies on the amount of influence you have on individuals, convincing them to perform actions that will be of benefit to you. If you can effectively learn how influence is used to your advantage, tons can be saved on outrageous amounts of money that would otherwise be spent on different products that promise to teach the tools needed for Internet marketing.

As you broaden your knowledge of Internet marketing, a must have, is a book called Influence: The Psychology of Persuasion, written by Robert Cialdini. It provides you with in depth information using 6 principles of effective persuasion that will lead to the success of your online business.

Below you will find information that touches on a few of the key points that are necessary for any website owner or entrepreneur to establish success through Internet marketing.

Powerful Persuasion – Using 6 Key Principles

One – Reciprocity

It is necessary to give value to prospective clients if you want positive results in return. This is a principle that is used in most all relationships, whether it is a friendship, or a business relationship. You are spinning your wheels if you try to keep the relationships alive, without adding a little of your own value to them. It is effective to offer free products like videos, reports, or ebooks through blog posts, newsletters, or email campaigns. In return, you can benefit from the reward of selling more of your products.

Two – Scarcity

The scarcity of any type of product is a known factor that often results with individuals paying much higher prices than what would normally be spent on even similar items that are not benefiting from the scarce factor. When there is not an over abundance of a specific product, the more individuals will want to purchase the product. Learn to build scarcity into your marketing and in the products that you offer. You just might be surprised at the results when you emphasize the fact that the supply is limited. When there are only a specific number of items available, this is a factor that adds to the power you have for selling your products. Adding the bonus of a consultation with a limited amount of informational products you are offering will place additional value on the packages you offer, and make the opportunity something that prospective buyers will not want to miss out on.

Three – Liking

Rarely will an individual be jumping in line to do business with someone they have no connection to, or they simply do not like. It is extremely important to always build a likeable character that prospective buyers are easily able to connect to. Introducing your personality and character through blog posts that contain your ideas and opinions can be very beneficial to you. Videos of you that explain these ideas can also be very helpful. Getting involved in areas such as Subscribing to places like MySpace or Facebook is a great way to get your name in the loop and in front of prospects.

Four – Authority

Aside from simply becoming a well-known name that people are familiar with, you will also need to obtain expert knowledge about the services or products that you offer. Continuously gaining added knowledge about the products that you sell or the specific services that you provide are an advantage that can pay of immensely in the long run. Show your prospects that you have a high level of knowledge and experience that would be hard to top with any other company. Showing the knowledge you have on blogs by using case studies and examples with show authority and expertise that you have gained in your niche.

Five – Social Proof

It can be very effective to highlight any social proof events that have occurred within your business. Although it can be frustrating when a server has crashed, if this is a problem that you have experienced because of the tremendous amount of traffic visiting your site, you will want to use it as social proof. Write posts in your blog or email marketing apologizing for the down time. Others will often think there must be something they are missing out on, and they will follow the lead and visit your site as well. Letting prospects know about accomplishments can be a great way to get a hook into their interest.

Six – Commitment and Consistency

It takes a large amount of effort and hard work to become successful on the Internet. If you know your ideas are outstanding, keep striving and don’t let the idea of giving up enter your mind. There are an endless amount of fly-by-night money grabbers that are here one day and are gone the next. Let the prospects that may be following your efforts, know that you are here to stay and committed. Whatever the niche you choose, build it into something of value.

It does not matter what type of material it may be that you are writing, whether it is an article, a press release, or even a blog post, it is imperative that you stay focused if you want to end up with material that can be productive. There are times that many of us tend to lose focus, which is a fact that ends up making it extremely hard to achieve the high quality that we are aiming for.

Try These Tips To Help Maintain your Focus

Turn off the phone – When you are working on an important project and your deadline is drawing nearer, it can be very helpful to simply turn the ringer off the landline and your cell phones, and allow the answering machine to take your calls. When you are deeply involved and well focused, a ringing telephone is a frustration that can end up completely ruining the moment.

Manage your time wisely – You are generally able to spend the time focusing on a specific project if you will manage the time that you have wisely. If you need to get several projects done in a certain amount of time, schedule a specific amount of time to spend on each one so that this can be time spent focusing only on that particular task.

Close your email clients – Although email is very important to most of us, it can also become a liability to us if we allow the emails we receive to be a distraction. If you are able to, turn off your email client altogether while you are working on projects. If you simply cannot turn it off, then at least make the rule for yourself to not break away from your task just so you can check emails that are coming in. Even this type of distraction is one that can completely ruin your train of thought.

Social media and the Internet –There are numerous social media websites that seem to make their way into our daily life. These are wonderful sites and they can provide a large amount of entertainment and learning, but as with everything else in our life, they have their own place and time to be enjoyed. Refraining from going to websites such as this will go a long way when you are trying to discipline yourself in ways to focus only on the task at hand.

Set an environment that makes focusing easier – Before you even begin the writing project that you need to complete, it is much more beneficial to maintain a level of focus if you will take care of anything that could pose a distraction while you are busy working.

By taking just a small amount of time to perform each one of these steps, the level of quality will rise much higher in the writing projects that you tackle. They only take a few minutes and the quality of work you provide will benefit a great deal in the long run.

Remaining sincere while working in a world full of individuals who are only concerned about self gain, are often factors that make it much harder to become a successful blogger, and remain sincere all the while. Anyone that wants to be a successful blogger must be sincere and be aware of the people’s needs and desires. Four major points will show how powerful sincerity is.

• Commenting – Spam, everyone knows what it looks like. It is irritating and full of links and comments not related to your own site. Self-praising posts are signs of them not being sincere. A sincere comment will explain what they like or do not like. Some comments are only for increasing their reputation for SEO or with other backlinks. It may also include a “pay per click” link. A sincere comment takes a real effort to contribute to the article with a positive slant or a negative slant. A negative comment can contribute to the article by pointing out points that you may not have considered. It does not matter what you write as long as you care about the subject matter, are sincere, and it is written in a manner easily understood.
• Collaborating – A lot of emails sent to me or other bloggers request that we add a link to their web site. This type of comment does not take any thought or intelligence to write. There is no personalization in this type of comment. When bloggers collaborate it is because they have something to contribute to each other’s blog. The next time you communicate with a blogger, use their name, explain what you want and the reason behind your request. The bloggers want to know how it would be beneficial to them and you. Do not use too much flattery. That sounds like you are trying to “butter them up”. Remember, your previous work will be looked at and evaluated. You want to work with someone that likes your work and believes that you have something to contribute.
• Writing – It can be very hard to keep up with daily posts, time spent for blogging and living your life. Always remember to give your readers a sincere and true attempt at what is contained in your post. It is dishonest to cram in an article or post just to be posting. Take your time and carefully form your opinion and thoughts and then express them in an appropriate manner.
• Designing – Your design or layout will reflect your honesty or sincerity. Do not hide your links, overload your page with advertising or disguise your affiliate products. Readers want to receive valuable information from your site and do not want to be confused with advertising or hidden links. Advertising is a way to increase revenue, just keep it to a reasonable amount so the reader does not get lost or confused. Offer a clean layout that allows readers to enjoy the work that you put into the site.

Remember the things you should not do, but do not forget the things that you should do. Review your work and evaluate it for readability, honesty and sincerity. This will create a community of bloggers that will continue to return for more information. As you leave comments worth following, it will bring more traffic to the blog.

The whole idea that most online business websites are trying to achieve, is for visitors to visit their site long enough to find the advantages offered, click on other links within the site to learn even further information, and ultimately purchase your products or services. As many of us are aware of, this is not always the case. All too often there are sites that end up having visitors who land on one of the pages of their site, only to leave so they can visit other sites. When this is the type of problem that you are experiencing, it can often be disastrous.

A ‘Bounce Rate’ is a percentage that is determined by the number of visits where visitors lands on a website, then end up leaving the site because they were not able to find information that caught their attention that made them want to stay and browse the site further. Avinash Kaushik, Google’s Analytics Evangelist describes this action as, rather than visitors visiting the site, viewing needed information, then conquering the goals they were looking to find, visitors instead come to a website, quickly see it holds nothing for them, and they leave.

It can be extremely beneficial for your company if you take the time to learn what the Bounce Rate is of your online business. The specific type of site that you have, and the type of web page that has been created at two factors that will ultimately determine the Bounce Rate. If the Bounce Rate on your site reaches numbers as high as 50 percent or even higher, then this is certainly cause to become concerned. Percentages that are this high tell you that a much larger number of visitors are leaving your site, than the amount of prospective customers that are staying.

The web analytical package of your site is where Bounce Rate information and percentages can be found, and you have the ability to filter these numbers to show detailed information on specific sources, such as partner sites, specific pages of your site, Google organic searches, and online advertisements.

What Can The Bounce Rate Of Your Site Mean?
This percentage can often reveal techniques that have been used in marketing campaigns that are not showing to be effective. It can even show low quality content that simply does not contain information that sparks interest of targeted audiences.

What Can Be Done?
Testing other alternatives that include a broader scope of ideas, page headers that are catchy, informative and interesting content, and contextual links that are relevant, are all areas that you will want to pay close attention to.