Sometimes, solid marketing can be so hard to resist. Just yesterday, I stumbled upon this pair of shoes in my closet and I wondered how the hell it got there in the first place. Surely some ex-girlfriend hadn’t left it behind after a night of crazed debauchery? But a closer look revealed to me that it was not so. These were, in fact, men’s shoes. So I can only presume that I bought it previously for god alone knows what reason. It’s fancy, it’s too small for my feet and I’ve never really worn them. Well, maybe the once, but that’s it. What the hell came over me and why did I buy these stupid shoes? All I could think of was that some savvy marketer had made me part with my dollars. It made me feel like a fool, but in my foolishness lies a lesson on how to build your business.

Too often, I see compelling ads forcing me to take action now. Oh my god, my favorite product is now available at an 85% discount! This expert on the mating habits of the African Swallow will only discuss its relevance and value until Monday! This service promises to change my life for better or worse or they’ll give me my money back! Okay, so I made a few of those up. But the best way to build your business is to increase an element of urgency and risk to things. This makes customers take action right here, right now. And maybe you too will sucker someone in, just like I got suckered into buying those fancy pair of shoes. I was tempted by some seemingly irresistible offer, although I know not what it was, and it is something you too can do.

Sometimes, this marketing works a charm. You end up buying something you just don’t need at all. I have no idea why I pick up some of the items I do at the supermarket, but I do anyways. And I am not alone in acting so randomly and in such an unexplainable manner. Perhaps like me after I realized I was suckered into buying those shoes, your customers too might feel resentful and angry and not return to your business. So make sure what you are offering is a good fit for your customers and that they can be happy with them. That will make them repeat customers.

And that’s a surefire way to build your business, by drawing in your customers, but making sure they are happy with the buying experience. They might not say a word to you about their displeasure, but they just won’t buy from you. That’s a pitfall to be avoided. Sometimes, you just have to tell someone the shoe doesn’t fit. Or they’ll be really pissed off, like I am at this moment.

Small Business Marketing Followed By 2 E’s – Educate & Entertain!

We know that people like to get entertained and especially when it’s with regard to their product likings, today, the world has shrunk to the extent that we often keep on meeting the same people or come across similar type of products or ads in markets across the globe. What do we do to come out of the competition? Or make your products sell in the markets? The best is to follow the strict small business marketing rules of Educating your people and at the same time Entertaining them, people like to hear or see what is pleasing to their ears or rather something that would increase their knowledge about something, today creativity has grown to superb levels of innovation, the ads that I come across sometimes are just fabulous that I don’t have any words to describe them. They use such marketing concepts that people get glued to their TV sets, until the commercial gets over, whether you are doing telephonic marketing, distributing pamphlets or television marketing, it has lots to do with the way you present it and the concept behind what is shown.

Entertaining someone is not much a big deal, when it’s with regard to some product, you have to come up with innovative ways that will ensure that it goes right inside the people’s brain, so next time they are out purchasing they will remember your pleasant entertaining advertisement in the television they show last night. The concept of Educating people through marketing campaigns is new and still catching up with multinationals across the globe and are I am very sure it is going to be an instant hit with people. Today, people are hungry for knowledge; the more they get, the more hunger they become, the cycle is endless so you have to keep on making new food items on daily basis.

You can run a research check in community circles about the people’s likes and dislikes and then later you can decide on what characters you want in your advertisements. Is it the cartoons they like showcasing the products, or role models, or ramp models? It’s up to people who will decide the success of your ad campaigns. If you think, creating an entertaining ad is difficult think again, if you have resource, talent and right knowledge, go ahead, you are going to be successful; there are no 2 sides to this. While you create entertaining ads take note that the entertaining factor doesn’t overpower the actual promotion of the product you want to market, it’s not the amount of money you invest in making ads, it’s the concept that people should instantly catch up with.

Go through newspapers, magazines, international papers, etc. to get a brief idea about what’s hot in the field of advertising, apply it to your campaigns but make it unique and clear. The listener should instantly know of the product you are talking about. You can put in your queries or suggestions for me or my readers, I need you to speak on my blog.

Starting business of your own is no easy job; it takes so much of grit and determination to arrive at the decision of starting something of your own, your very own enterprise and once the business is full fledged running, making more efforts to take it to bigger heights requires even more of understanding and practical knowledge of things. The moment you start to serve your customers through a business marketing unit you would be perceived as a person who will let achieve them the things they want in life, they are into a perception where there had be demands from their end and you would be fulfilling them. You had been judged at each and every step of your public speaking when you are marketing your products; it is almost heard by every person you talk about your products for selling. An item sells in the market only when it reaches the right audience and you get right audience by sheer marketing efforts.

The same phenomena occurs when you start with writing your own blogs or blogging network, people start having great expectations from you which will let them gain good knowledge from you. Your published words are practical pillars for people to move on with life by making use of your valuable words, these words are minutely scrutinized by people for the hunger of knowledge and you become famous by the text or advice you give to people. There have been loads of incidents in my life in which I have experienced ups and downs, there have been blogs of mine which people liked so much and other incidents where people criticized me heavily, but all these are part of the game. There have been blogs which people dearly liked and supported me in my teachings in the form of tips or advises I gave to them, but to make the most of your negative feedbacks is the trick, when someone criticize or speak bad about my blogs I think of them as the positive signs and find the areas in which I can improve upon.

When you get attention from public, through say public speaking forums, or newspapers editing or responses through emails you should think of that as good signs that people are liking you for your words, if you are being spoken of in public group that means people are thinking of you and paying attention to what you have to say and giving feedbacks relating to what they feel of your text. We have seen it’s a human nature to get attracted towards life’s most unavoidable things like watching people fight, or gossips or back biting, etc. if you take the negative thoughts of people into positive vibrations you will go a long way in future.

No matter a person may be highly successful in his business endeavors or business plans or project he is bound to make mistakes somewhere and would be a subject matter of talks or office related gossips, there would be time when a person would start having opinions about himself from the people relating to his office success. The more work you do, the more hardships you bear, the more success you will achieve in life and along with success there comes detractors who wouldn’t like you to be seen on the top and so find way to detract you from your achievements. And the fact is that when no one is talking or gossiping about you in the office there is the time you should understand that you are not playing your part well and something is wrong with your marketing plans or you are not putting enough to make your plans successful.

There are times when people do become emotional even I myself have experienced this in public where I was the focus and I truly knew that time what it feels when you are the subject of hate, you can get as much love and respect from your readers and similarly you can be hated too for your words which may be liked by some but hated by many. Try making the most of that moment when all are against you by sending positive vibrations to people and yourself, this is surely going to change the game. There are times when you are trying to portray something else, and there is misunderstanding in the audience, there is the time when people get to speak much negative about you when in public because they are all one. You should learn from your mistakes though, the things I have to advise you in this regard is, when you are hated by someone, remember that person has some pre conceived notions about you and he watched you in a certain way, a certain manner, so even if you try to make them understand anything they will use that as fuel for increasing the flame. Its obvious that they are enjoying attention from you and the public and they will do anything to make you down in public. Sometimes it so happens, that there is misunderstanding in communication, the medium of speech is weak so is not clearly heard by the audience and when you try defending your words you are simply wasting your time in public or online.

The internet is the best source to reach a wider audience and also remain anonymous at the same time, you can touch anyone’s heart without letting them know your real identity, so here you have advantage you can speak of anything personal to them and solve their problems and they would rather feel comfortable this way rather than meeting anyone face to face. This is the safest way a person loses his inhibitions and get into the virtual world where identity is not known and you can talk so intimately with another person of opposite sex or same sex, it is so sad that the time is such that people want to hide their real identity they have covered themselves in the virtual world of talks, feelings, emotions and work that there is no time left for anyone to meet up or talk to physically. But internet has bought around a complete change in the way people interacted, they are more openly revealing their true selves to other people of the same age group or other age grops. On internet there are no social conditions and no one is bound by anyone’s obligation its just a virtual version or real talks, people’s ego touch a new highs when they are virtual and they easily come out with feelings if they don’t agree to something they will say it online.

Now lets us see how to make the most of public flaming, its not that dealing with haters is easy, it requires a peace of mind and a common words of talks that will be helpful when people are mounted on you. Since years I have been dealing with such difficult people and while my experiences with them have been different every time I have come up with some conclusions which are common in all the cases:

1. If it seems that the person whoever is arguing with you has a weak argument and people wont pay much attention to him and if he is arguing just for the sake of it then just ignore him. They are just trying to grab attention from you and the audience so even if they get little response their target is fulfilled so forget about it and move on.
2. If you feel that a person who has claimed against you has done it in a sensitive place like a high profile blogging network, or websites which are attracting links from other sites then you should reply to his messages and haters messages and try defending yourself.

You might have felt that the option one is easier to accept as there is no harm to any parties and no one would be offended. The option two involves dangers as far as you get emotionally involved in it. The best way to state your opinion towards something is by being positive and stating your position in a matured manner, you should also try to avoid any personal attacks, most of the time you must have seen there are personal attacks done by haters so try to avoid them when you just stand still, you will look better in a public’s eye. When you respect others even when they are throwing mud at you that shows your level of maturity and your maturity is counted as powerful, slowly you can add up your mature thoughts and let everybody calm down. If only you have really done something wrong or offended someone in public then this could back fire, if you have really not done anything then you should rather be tension free this I have my personal experience attached with, once it so happened that I deleted a comment of a person I was not supposed to, that particular incident has taught me big lessons in blogging world, if a person has really something to say through comments, even if it means going against you, you should not delete them if at all you also feel strongly about your written statements then you too can leave comments regarding your feelings.

Wait for an opportunity when someone says anything negative about you, this is the best chance you can improve upon your mistakes and grow yourself at a more mature level and this golden opportunity will help you to showcase your talents, value, strength and the level of maturity. I am just freely talking to you all the things which I have personally experienced in my life, these are not just extracts if you let anyone talk rubbish about you, let them, in the end you are the person who is going to gain through it.

When you write any blogs you must have noticed how people agree with the whole thing written on blogs and how it happens when they don’t even agree to a simple thing. When you have your own blogging network nicely developed people from across the continents are reading your blogs, their comments, watching the interactions between the people, so many things are happening behind once when you write your blogs. Although people are not the ones who are running your blog, but they contribute it big way through a word of mouth, they might suggest it to their friends, relatives to read a particular item which they so dearly liked. And when your written words are accepted by the majority of people then no one can stop you from writing ahead and no one can blame you for your writings too.

The amount of people that you have with you is barely anything even if some portion of crowd against you, you built up for yourself such a mature position in networks that you don’t even get emotional if public speaks any shit about you. At the end you are a beneficiary, through haters you are learning to be more alert the next time.

We know one thing for sure that the opinions are subjective in nature and if there is no subject in the topic or comments written then its useless, what you have written may be right or wrong but that is not what others might be thinking of you. You have stated your opinions and that is the fact and no one can deny this fact, when you are blogging you have to stay true to yourself and to the job you are doing it. It doesn’t matter if someone doesn’t agree with you, you are doing your job right, they can share their viewpoints but cannot totally disagree with you. Its more important how you communicate then what you communicate your views in public, write words which are not offensive to anyone.

Don’t judge anyone while you are writing a blog especially when it’s a webpage you are writing for. This is the thing that happens with bloggers all the time they read the comments on your judgment, make judgment of their own and call upon that person without thinking logically or thinking from your point of view. They become emotionally attached to what they have to say and their opinions and so the attacks. When you face such a situation, remove sweeping judgments from your own reactions, don’t heat back and state them from where you are coming and what you have to say about a particular thing. In some cases, your friends might play a helpful role, there are times when you don’t need to say a single word your true friends will surely defend you in times of need, as you become more well known for your writings or make your blog lovers, there would be people who will defend you if someone has written bad comments on your topics. These are the people who love you the most, your true fans who will never let you down, your loyal regular members who love reading you.

Nothing is much powerful than a person attacking you, when you are attacked by someone in public, there is nothing you have to worry about, you have your own army of friends, fans, your loyal customers who regularly visit your blogs, they will definitely come and defend your view point. Avoid the emotional responses you get from people and focus on what you want to achieve through your blogs, let your already blog fans continue to read your blogs and share your thoughts with them openly. Stay positive throughout may whatever be the circumstance, stay focused to your own work.

This is the social proof and you have to face it, the feeling itself that other people are there to support you is a big enlightening phenomena that boosts your further work of writings, they care for your reputation and so are defending you what other support then this you require in your career path. Bloggers as free lancers are open to ideas and can write about anything they feel like, they are not bound by any conditions and can write their thoughts about something they strongly feel about. If you have helped lots of people in your life then you don’t even need anyone to defend yourself, your work for the poor and to develop someone’s skills will speak itself in blogs networks and so does your reputation. Internet is the fast paced media where a written statement doesn’t take too long to travel across the continents, you have your name in forums, public statements, your support team, your blog fans, etc. then you don’t need anyone else to take you to the path of glory.

Personal attacks keep happening when you are in a public eye of storm but that shouldn’t divert you from your work rather your love of writings, you keep writing your thoughts and one day you will see big fan base following you on the path of righteousness. This positions only arrives when you have a helping hand and love helping people, when you help people a bond develops and slowly that bond grows stronger by the day and a time comes they are very much your own people and they will defend you in times of need. You need not be selfish while doing all this, this should come naturally to help people, don’t do it if you are doing it for publicity.