There have been, and still are, several rumors that are continuously been passed all around the world concerning the history of affiliate marketing and when it very first originated. This extremely popular and very effective method for advertising that is used by an endless number of merchants and website owners all through cyberspace was originally invented in the latter part of 1994 by cdnow.com. It went on to later be pioneered in 1996 by Amazon.com.
Affiliate marketing is a very easy and effective way that provides online merchants that sell various products and services to share revenue that is owned through this type of advertising with a variety of different owners of websites on the Internet. A large number of entrepreneurs simply know this form of advertising by other names such as partner programs and associate programs.
The fact that affiliate marketing has earned a spot to be known as the most popular method that is used worldwide by an endless amount of businesses as their number one choice in an advertising campaign, is simply due to the fact that it is so easy and convenient to use and its effectiveness in driving large numbers of traffic to their business website, earning them higher levels of revenue is astounding.
When an online business or affiliate makes the decision to take advantage of the benefits that are offered in affiliate marketing, there are four separate methods that can be applied to either their website, eZine, newsletter, and other channels of marketing. These methods would include Pay-Per-Click (PPC) that also includes Cost-Per-Click (CPC), Pay-Per-Impression, and Contextual Advertising. Search engine marketing or (SEM) is generally what Contextual Advertising and Pay-Per-Click Advertising is referred to.
When website owners and online business merchants choose to use either of these forms of affiliate marketing, the revenue that is earned when a user clicks on the advertisement that has been placed on the owners website, is shared between the two.
In various other forms of ad campaigns, there is generally a tremendous amount of time and effort that is involved in the planning and executing of the technique that has been chosen. This, however, is not a problem that is involved at all in these popular choices of advertising.
Since the early stages of its use, affiliate marketing has become known as a leading edge for businesses to have the ability to earn large amounts of revenue that is consistently coming into their company, simply by having their advertisements placed on several different owner websites all throughout the online community. The strategies that are used as to the placement, ensuring that they are placed on relevant owner websites is of course one of the factors that merchant’s and website owners alike need to take into consideration when they choose this form of ad marketing.