Marketing is one word which makes whole world go round and round and round, it is the base for any company to grow and excel ahead. Unless you do marketing for your product it is not going to attract your buyers, buyers obviously want to know how your product is better than other, they need to understand the difference then can you persuade them to buy your product.
For those of you who are new to this blog, I would like to tell you that we are here discussing about principles that you can follow to persuade your potential buyers into buying your product through effective marketing. You can subscribe to our news feed and get regular updates from our end.
There are loads of internet companies which will do marketing for you, but how many of them really exist and give you the results that you want, now here is the big question, if at all you decide to do your marketing how can you go about it, how do you find a perfect resource to rely on. Some famous names like Mike Filsaime, Jeff Walkers, Eben Pagan are some of the internet biggies in the world of marketing over Internet. These individuals have a million dollar product businesses over Internet and has a huge audience following, if you are a regular over marketing sites you might have heard these names some time in your dealings with these big companies, whatever may be the case, there is surely one thing particular about them that they are making money online through selling product information online and these information are a promise that is a secret for making big money online, you might well wonder what is this big secret and how can you make money online it at all you plan to get into this business. the question everyone is asking today is how these people come up with such secret and are there really any profits involved?
There are many companies selling their online money making kits, but these sound to be very costly sometimes they amount to more than $3000 and no guarantee. Even if the price is big, people are still letting it go for the fact that they will make money and recover it, lot of such kits have been helpful to people in making money the various of these programs are Mass control, product launch formula and blog mastermind, there are lots of things to learn from these product kits. Whatever the courses you might attend to, there is one lesson to learn that all the internet market is based on foundational concept and influence, whatever you might sell to anyone that person should be influenced by you and your product to be worthy enough to buy your product against other competitors. Marketing is action which involved hard selling and easy pricing and easy profits. Its very necessary to understand what the opposite person might be influence about so that he will buy your product.
There is one very popular book on Influence which is known by the name “The Psychology of Persuasion” by one famous author named Robert Cialdinie and I can assure you that the book is really fruitful for all Internet Marketers as it states methods which will give you great assured success rate. If you have this book then you don’t need any other expensive gadget or a book or a lecturer or a workshop to attend, this book has all the information from famous books and different methods which you can apply in your daily business. Robert in his book states that to succeed in internet marketing you need to follow 6 hard core principles which are a must for internet marketing, these includes scarcity, liking, reciprocity, commitment, authority, social proof, if you follow them blindly then there is no stopping you, you can reach greater heights in business everywhere.
You are surely going to get good effective results to following these 6 important tools or essentials to make your business marketing efforts a real success, the art of persuasion is not born it is made out of efforts which will assure your buyers of your products. The main 6 principles are briefly discussed over here, for details you can surely buy or rent this book which will give you immense knowledge about the essentials of marketing.
The very first one is reciprocity – we know that business involves give and take relation, whether its money giving or a barter exchange you have to gain something in return. Internet business involves assurance you cannot sell anyone to anyone, you have to have good reason to sell it and provide a real value for the product to your customers. In business you cant afford to have loyal friends or loyal customers, they will switch to other brands if they are not satisfied with your product, so use the best of all the resource you have to persuade them in buying the product.
You can add value to your product, by putting your product profile in ads, newspapers, hoardings, writing a blog providing vital information on the product, etc. this way people will appreciate your efforts and try your product against other products of similar category.
Scarcity is one another thing which needs to be taken care of, when it comes to business remember one thing the more scarce the product it will fetch a real good value, remember the days when you used to go shopping for Christmas and people used to head for one unique product item, the mental psychology of people is such so even the fad of all products will yield a good price if marketed properly. Having a scarcity in your business some might say a bad sign, but it is a powerful weapon which will increase the product value and validity, it is similar to that of someone collecting old stamps, old coins, etc. remember if you have some scarce products, market them properly and give correct value of its use to the people. You can also build a rare scarcity in to your products, you can say to your clients about limited supply from company and that prices will increase in a short while. You can quote a special price for the product for a particular date that will assure your buyers to buy them quickly.
Liking is something that comes and should come naturally, a person is persuaded into buying a product only when he likes it otherwise no one is going to spend money on it. We know and we trust people you are close to, so building good relations is important in business, with proper transparency both the parties can trust each other and have good mutual bond with their audience. You can have or built up various affiliations in business world and try connecting to the people this way. You can send them links through various internet ads companies and also writing blogs can help for people would know more about the product and its uses. You can even state your own opinions regarding the subject matter.
Authority is a must for expanding your influence over people, you just cannot start selling products unless you have detailed knowledge about the product. You have to have good knowledge about the product and be an expert in the field. People should be benefited listening to you and their experience with you should be a pleasant and knowledgeable one, the benefit should be in the form of knowledge which will persuade them into buying your product after knowing its benefits.
May whatever you do be on the top list of achiever, whether its in marketing or doing business with your clients, when you give your 100% to them then shall you get true returns in terms of profits, you can share your ideas or views or comment on your thoughts and those written by others.
Social – proof is something you cannot ignore, we all know that its human tendency to follow people, follow up comes when you have trust on the person you are following, it is but obvious for the people to look at what others are doing and try doing the same thing because its popular. Take for example the case of a restaurant, you are new to the area and you want to eat, there are number of restaurants in line in the area but you tend to go and eat where there are more people because of the social proof that the food is good in the restaurant.
The same thing you can apply for marketing of your business and your product, try providing social proof to your clients or customers or buyers this would be the best example for them to understand and see for themselves about the validity of the product and its usage.
Consistency is what people ask for in any transaction, people get obsessed with your products only when they get used to it, and they will get used to it only when they are comfortable in using them. Success doesn’t come in just one day, it’s a gradual process which assures your buyers of all the experiences with you and while using your product too. You have to commit yourself entirely to business for the well being of your clients and customers, their happiness should be the top priority.
If you are very sure of your success rate then you can well go ahead with your plans and achieve your success. Choose yourself one thing which you can master in and see the results, you should be real passionate about the work you are doing if its marketing then give all your efforts the best of skills you have. We have seen lots of books about marketing and the prices are also sky-rocketing so the best way to cut cost is to follow robert’s guidelines given in his book and also what is stated here. This is just a short and brief idea about his book and the people who have understood this well would not require a book at first place.
You can share your views freely with me, regarding whatever written on influence or psychology, you can also comment and advice on things you strongly feel about.
I would feel safe to say that if you took the time to browse through 5 separate websites on the Internet, you would be able to locate at least one error in most, if not every single one of the sites you visited. It is literally unbelievable how many writer’s websites I have ran across over the years that claim to offer potential clients professional, knowledgeable, and unique content for a client’s business website, yet the content that was published on their own site had an endless amount of typos, grammatical and spelling errors. It can often make a person stop and wonder if the correct usage of words, question marks, and commas was completely changed during the night, and they were simply not aware of the fact.
It is not that I am picking on Freelance Writers, this just happens to be one example of Unprofessional material that I have seen, day in and day out, on an endless number of websites that I have landed on. I realize that this may sound like a petty issue to some people, but when you stop and think about the fact that I am talking about website masters that claim to offer high quality and professional work, the problem runs much deeper than mere pettiness.
Why Are Errors Found On Websites So Upsetting?
There are countless times that various individuals will end up spending a large amount of their time and effort in trying to locate a professional firm that can provide them with a specific type of service or product. However, when a slew of errors are found in the heading and in the content of the specific website they are viewing, more often than not, the person will generally begin to question just how much quality really will be provided in their services after all. If a business does not have the commitment, the time, or the consideration to make sure that their company website is published before the public in a professional manner, then why in the world would a person believe that they would take the time to provide commitment in the services they are offering?
Do Not Bother With Excuses
Ok, so not everyone on the Internet is an error proof expert with grammar or spelling, and I will be the first to tell you that I am certainly not. This is simply not a good excuse! There are a ton of people that would be more than happy to help website owners by proofreading the content they plan to place on their site. A family member or one of your buddies can be a good place to start. If this is not an option, then you could hire one of the numerous Freelance Writers that can easily be found online. There are a wide variety of sites that offer high quality content and other writing services, at very reasonable prices.
The business site that you end up publishing on the Internet has the chance of being viewed by millions of people. This is why it is very important to make a good first impression, especially if a successful site is your main goal!
Influential Internet Marketing Using The Power Of 6 Key Principles
If you are the least bit familiar with the names Jeff Walker, Mike Filsaime, Frank Kern, and Eben Pagan, then it is likely that you have been, or are involved with the profitable world of Internet marketing. Each of these well-known individuals has earned a high level of respect among numerous marketers on the Internet, and they have built extremely successful information product businesses that have, turned into million dollar businesses. One area of likeness between each one of these guys is the fact that they have earned an ever-increasing level of popularity from the businesses that they own, simply by selling products of information that focus on teaching others the secrets of becoming rich on the Internet.
If you have just started your journey into learning the scope of becoming successful on the Internet, you will soon find that there are several different courses you can take, and software programs take you can purchase that involves the fundamentals of Internet marketing. There are some of these that are as costly as upwards of $2,000. Although this is expensive, there continues to be many individuals who are ready to pay the price, in hopes that they too, will soon be well on their way to earning a slice of the pie.
Influence Is The Foundational Concept For Success
Lessons that involve training to learn effective Internet marketing skills revolve around one simple term ‘influence’. Whether you are trying to express the need of your services to a target audience, get clients to purchase products, or you are scouting for subscribers to the blog you have created, each of these factors relies on the amount of influence you have on individuals, convincing them to perform actions that will be of benefit to you. If you can effectively learn how influence is used to your advantage, tons can be saved on outrageous amounts of money that would otherwise be spent on different products that promise to teach the tools needed for Internet marketing.
As you broaden your knowledge of Internet marketing, a must have, is a book called Influence: The Psychology of Persuasion, written by Robert Cialdini. It provides you with in depth information using 6 principles of effective persuasion that will lead to the success of your online business.
Below you will find information that touches on a few of the key points that are necessary for any website owner or entrepreneur to establish success through Internet marketing.
Powerful Persuasion – Using 6 Key Principles
One – Reciprocity
It is necessary to give value to prospective clients if you want positive results in return. This is a principle that is used in most all relationships, whether it is a friendship, or a business relationship. You are spinning your wheels if you try to keep the relationships alive, without adding a little of your own value to them. It is effective to offer free products like videos, reports, or ebooks through blog posts, newsletters, or email campaigns. In return, you can benefit from the reward of selling more of your products.
Two – Scarcity
The scarcity of any type of product is a known factor that often results with individuals paying much higher prices than what would normally be spent on even similar items that are not benefiting from the scarce factor. When there is not an over abundance of a specific product, the more individuals will want to purchase the product. Learn to build scarcity into your marketing and in the products that you offer. You just might be surprised at the results when you emphasize the fact that the supply is limited. When there are only a specific number of items available, this is a factor that adds to the power you have for selling your products. Adding the bonus of a consultation with a limited amount of informational products you are offering will place additional value on the packages you offer, and make the opportunity something that prospective buyers will not want to miss out on.
Three – Liking
Rarely will an individual be jumping in line to do business with someone they have no connection to, or they simply do not like. It is extremely important to always build a likeable character that prospective buyers are easily able to connect to. Introducing your personality and character through blog posts that contain your ideas and opinions can be very beneficial to you. Videos of you that explain these ideas can also be very helpful. Getting involved in areas such as Subscribing to places like MySpace or Facebook is a great way to get your name in the loop and in front of prospects.
Four – Authority
Aside from simply becoming a well-known name that people are familiar with, you will also need to obtain expert knowledge about the services or products that you offer. Continuously gaining added knowledge about the products that you sell or the specific services that you provide are an advantage that can pay of immensely in the long run. Show your prospects that you have a high level of knowledge and experience that would be hard to top with any other company. Showing the knowledge you have on blogs by using case studies and examples with show authority and expertise that you have gained in your niche.
Five – Social Proof
It can be very effective to highlight any social proof events that have occurred within your business. Although it can be frustrating when a server has crashed, if this is a problem that you have experienced because of the tremendous amount of traffic visiting your site, you will want to use it as social proof. Write posts in your blog or email marketing apologizing for the down time. Others will often think there must be something they are missing out on, and they will follow the lead and visit your site as well. Letting prospects know about accomplishments can be a great way to get a hook into their interest.
Six – Commitment and Consistency
It takes a large amount of effort and hard work to become successful on the Internet. If you know your ideas are outstanding, keep striving and don’t let the idea of giving up enter your mind. There are an endless amount of fly-by-night money grabbers that are here one day and are gone the next. Let the prospects that may be following your efforts, know that you are here to stay and committed. Whatever the niche you choose, build it into something of value.
Marketing Plans, Marketing Strategies and Marketing Tips
Giving out before you get is a long lost termed talked by experts, organizers, event managers, public speakers in varied promotional events, when we are talking about products, their marketing strategies, marketing plans there are so many things you have to take care of before splurging out all your money on marketing. You must have heard these terms very often like adding value for your audience and also building the trusts amongst your prospective buyers or customers.
You must have noticed this many a times that lots of marketing people, the leaders of marketing as we call them have spoken about this topics, its all so monotonous, so many times we keep hearing the same things again and again and the wonder in this is every time we hear it we find it new because many a times people just don’t get it right the first time, the main underlying principle to succeed in online marketing, or networking or selling is the art which is to give before you try getting it meaning that before you head out to get something from someone try giving it with pure heart without any expectations.
If you understood just what I said you will see, that it really makes a sense to do this, offer and see for yourself the different it will make to your brand value, obviously no one would like to be scammed out by their money so everybody is cautious while buying things online. People would not like to waste their hard earned money on just any product they need to have taste of it before they start buying your product so obviously they will do some online research about the product, the company, its reputation in the market, etc.
Customers would not like to be lied from sellers, so they become a bit hesitant in understanding or believing you of what you are claiming of the product, no one would like to have their feelings exploited so the customers become a bit wary of accepting things and trusting you, it is natural for them to behave that way because they might have been fooled in the past and are being cautious this time so that they are not fooled this time around.
We know that life is not easy as it seems to be, it’s a defense mechanism which is meant for self preservation with the life which is so brutal and short. People are just fed up with sledge hammer pitches and hard selling everywhere, they are just fed up of their routine glitches on a day to day basis, as they face the hard shelled life outside they only go on to become more stronger and the plaster of bad experiences cover them up. There is one way out which people can lower their defenses and commit themselves to you by keeping your best impressions in front of them. Just stop thinking of what they will be thinking of you, you are sure that you are not spamming and so you go ahead in marketing your product that is going to fulfill their needs. You are just here to achieve your goals and that you are not going to take people into any sorts of spasm, make a good image for yourself, your company and the product if need be reframe or replan your marketing strategies.
The marketing concepts are very simple to apply practically when you are not spamming you are obviously doing your best to give the best services to your clients. Its about adding up the value and building the trust of your clients, letting go of these old concepts go in for a single latest concept relating to marketing that says “Give before you get”.
Give your client a free advise and free content which they can use for their future referrals, if possible try to give them freebies which will make them more interested in your product. You can even point some of the things or tools which they should know, you can also advice some concepts regarding the business and also answer their queries, make use of the marketing tips they can use in their business or lives, try to give your clients surprises with new presentations and new products. Interact to the maximum extent you can so that you will know their choices and make promises that you will fulfill, do something that will make a history and make your name famous as a giver of things.
People should know you as giver; the person should speak gaga of you showering you with compliments like the “that person gave me an awesome gift”, “he is truly a gem person”, “he values his clients”, etc. you should make such a first time impression that a person should trust you of your words and believe you blindly next time while buying any types of products from you but make sure you don’t fool them of their hard earned money. Promise the things which you can fulfill for them. Always give people a good experience so that they keep coming back to you.
The above mentioned things are some of the thoughts that people have to be thinking of you when you are doing business with them. This is all inner heartfelt wishes they should be having for you, mention the maximum details about yourself and your business that will give them the detailed knowledge of your company and the products that you are selling. This is the best way you can be rest assured that your prospective buyers will buy from only you and not your competitors.
Make sure you have a good layout of the site and people don’t run away after looking the design and color of your site, your site should be very soothing to the eyes and pleasantly spoken about different types of products in the site. Keep minimum links of your site on the web, don’t think that putting larger number of links will make you more popular. Try to manage what people might think of you or may feel about you this will let you know what they want exactly.