More than benefits, let’s focus of why is it crucial to have your own domain name. I have argued this a couple of times in past. However, the argument was quite casual, and I still meet people who are emphasizing on using free domains. Here are three significant reasons on why every blogger should have their own domain name; or why they shouldn’t have free domains.
1. Free Domain Names aren’t Really Yours
If you don’t know this, you must probably start reading fine print every time you come across a registration page. Most people have their pages on Blogger, and many earn a substantial amount every month. However, you will learn, after reading Blogger’s ToS, that you don’t really own the blog. It’s theirs. You simply own the content you write in it.
So, if you write content that’s unacceptable by the administrators, or if they feel you have violated any terms, they might delete your account, and you loose all your work. Besides, if your blog becomes popular, you don’t have the privilege to sell it off.
2. You Don’t Have Credibility
Actually you do, but not as much as you would having your own domain name. You will find several blogs on Blogger that cannot be termed as ‘good quality’ blogs. Moreover, some of them are spam. And, remember, you share the same platform. Hence, your credibility, no matter how hard you try, wouldn’t get the deserved boost.
3. You Don’t Have Flexibility
If you have your own domain name, you can modify your blog as per your needs and wishes. This benefit, however, cannot be enjoyed in Blogger. You wouldn’t be able to add special scripts. You wouldn’t be able to add pages. You cannot design it as per your wish.
As your blog becomes popular, you will realize the significance of flexibility. You will have to modify various things, which you wouldn’t be able to do in a free domain name.
People who have been using free domain names since years are now finding it impossible to grow beyond certain limit. It doesn’t cost much to book a domain. However, it would cost much if your growth is limited.