Entire globe has been paralyzed with recession hitting upon each and every industry across the continents, there are few who have been saved by the mercy of their industrial owners. There is hardly any individual who is not getting pissed by this melting economy, there was a strong backbone, good stocks and happiness everywhere and suddenly a dome of sadness have gripped everyone, why is this phenomena occurring now especially during troubled times, frankly speaking it is us who make the economy and break the economy. With inflation rates rising everywhere and the real stock traders juggling in stocks at a very high risk there is bound to be changes in the economy, the people who make profits gets more share of it while the poor gets more stretched to earn even that very much needed single $.

Everywhere people are talking of not so common words like Recession, well it’s not that much an uncommon word but with times it is being used more rapidly and even kids who were just stuck to their gaming zone are asking what is Recession? The whole economies of nations are now solely dependent on improving a wee bit of recessional outcomes which have hit their businesses badly. This week we are going to learn some few tips from Mark Levit, he is the founder owner and also managing partner of Partners & Levit, Inc., an advertising agency based in New York. Mark is also a professor at New York University, Mark has a career spanning 3 decades dealing with major clients and also organizations. Through Mark’s guidelines given below you can turn your tough economic times into easy going ones.

The marketers across the globe are just waiting for that one economic cycle to spin and see the changes in their business profits, a feeling of highness covers them and so does the dreading feeling with engulfs them. Do brands really survive in an economy which is badly hit by a recession, do companies need to really increase their advertising budgets during such trying times, well, the answer might be yes, recession hit economies require a high budget for advertising. Companies are changing their financial goals, their targets for next quarters, their marketing plans and everything that will minimize their expenses and earn them good profits in return. Does cutting down on their marketing and sales budgets really work upon during recession hit times, the changes might not occur immediately but will change your long term results and planning goals, the only reason being that when advertising campaigns decrease so does their voice and the voice of other who are still talking their voice sounds louder. During recession there is not much of competition around so the marketing efforts obviously come to a halt so this is the right time if you have enough money resource to get your brand heard across, you can spend money on marketing and let your customers now. Since there is less of advertising noise happening outside it’s the best method to reach your customers so you have more chances to get appreciation from your customers.

There are many things through which you can make your company grow even without much of advertising, just through sheer good will and good services to your customers you can win your customer’s heart. The American Business press states in its book relating to advertising in recessionary periods that cutting down on advertising costs during recession period will have long term negative effects on the sales and the profits on the company. According to the survey taken by Buchen Agency, it states that the recession which hit in the year 1949, 1954, 1958 and 1961 were successive recessionary periods and the company that decreased their advertising budgets were badly hit by recession as there was drop in their sales and profits margins, from those who dint cut back on their advertising budgets in fact these companies took longer time to recover than other companies during the economic recovery period.

It is very important that you market your products in a correct way and at correct time, it is important to continue with your marketing efforts even during bad time. It’s the quality and brand value which matters to the customers during bad times, troubled times will see people looking for things with quality. The customers need to satisfy their needs being a luxury or ordinary wish. The markets become dynamic and changes drastically during bad times, you can get good offers, discounts, additional items along with your purchases and of course the good will. Given below are some points which will help you cope up with recessionary marketing, you have use your tact and skills to charm your customers and clients in order to win their minds.

1. The first and the foremost thing to do is to focus on branding, people everywhere would be price conscious especially during the times of recession. So before you take upon any pricing decisions remember that it is recession and people might shop for more than usual as the prices have gone down. In this case, the marketers can put their brands on top of the heap to attract their buyers, also they should come out with brand message which will lure their buyers in to buying their goods. They should also talk with their customers regarding the uses of the products, how it would be helpful to them, etc. you can also collect the feedback to improve upon your marketing plans and goals, the main key here is to emphasize the value of the product which you are selling to your customers. During such bad trying times, customers are more than conscious about their buying plans. So focus on different aspects of the products and let your customer know about it.
2. Focusing on your customers and their needs is the main target during recessionary period, make feel your old customers as good as the new one, don’t take for granted that any business you do is a good business, the main thing here to take note of is the prospect that is your current customer. If you go on acquiring new customers without fulfilling the needs of the old ones, it is not going to yield you any fruits so the best way is to retain your existing customers and slowly increasing your new customers. You can do research about the things that your customers would like, what they expect out of your company and many such standard things.
3. A marketer should be totally focused on his marketing, he should be able to find and collect some of the strong points which will lure his customers into buying more and sticking to his brands through out. An organized marketing plan and also the brand positioning helps people to know more about the product and also buy them instantly if they agree with the salesmen. It is not very difficult to maintain the loyalty of your old customers and also make new customers, what matters most is the way you present your and company’s image in the eyes of the customers.

No one actually desires the recession, but its good to experience it for it will make you awaken to company’s goals and objectives and once again you will come up with all your creative thinking and marketers busy with their marketing efforts, its really a challenge to bring a company up from a downfall. Using right marketing strategies and plans will help you to survive through rough times of recessionary economies worldwide.

There are so many lessons you can learn in life by just facing one single problem, as you go about solving life’s or company’s problem you will see a pool of gold across which wont sound very difficult to reach, so start today eventfully and in an organized manner.

Time management has become important thing of today’s fast paced lifestyle, if you don’t manage your time today then the time might manage you tomorrow and you will have to take every step of your life listening to what time says. The time stressed economy which we are going through have left no time for us to think of any thing leisurely at your own pace, you have to take quick decisions and come upon your own solutions in time. Don’t let time overtake your responsibilities and your rights, awaken today and go ahead with every thing the life has to offer without procrastination.

Lots been spoken about managing time, organizing your work but how many of us really take actions so that our life brings us more cheer by dong hard work and enjoying it too. Lets talk about Eva Gregory, the speaker and author of the feel good guide to prosperity, she has held workshops on the law of attraction in a person on various medias like teleconferences and on radio. She has been awarded international coach of the year for the year 2006. The last of what we heard from Eva was relating to “how to manifest what you want” in the month of 2009, today we are going to talk about managing time and Eva will share with us the topic secrets of managing time and not let time manage us.

If you have been wondering how your whole day has gone? Or your to-do list for the day has often been filled up with more items at the end of the day? Or do you feel very much stressed or overwhelmed each passing day? If the answer to the above questions is quite a been yes then you need to follow some time management course which will let you organize your daily routine work and not let you stressed at the end of the day. You might well wonder but even if I decide to go over the routine of time management, I don’t have enough time to do it, you can surely start it slowly and steadily and you will soon see you are used to it.

The very first thing to do is to examine all the components of life and you will determine or recognize that how these tasks of life are important and you will soon start taking steps. Just this one thing, you need to recognize what you want in life and if you see how much work is left behind you will surely start taking major steps to complete it, this in itself is very self empowering task that will enlighten you in getting things done. If you the task or projected is not completed on time you might feel the impact of it, what if its really not done on time, what are you going to answer to your boss? What will your clients speak about you, etc. you need to priories your work as per its important that will help you accomplish the tasks which are really urgent, don’t let go off the things that might sound simple they may take more time then you have thought of.

Next step is to determine till what extent you are determined to achieve your targets, is it sheer competition or your personal goals through which you to want to accomplish your objectives in life. You have to face the facts of life, some things are nearly next to impossible to avoid, you have to do them by hook or by crook whether it can be accomplished through personal inspiration or ordered by someone. You should think for yourself that are you really really inspired to achieve your target what you have set for yourself, the things that are uninspiring in life should be avoided, you might think that they are too much time consuming and stuff so you compromise by not doing that and concentrating on some easier tasks, but is this correct, some where or the other you have to face whether it is today or tomorrow and if you are at a senior position you might as well delegate the task to someone else, but in a way you are teaching your junior of how to go about perceiving the particular task so you satisfy yourself of getting the task done and teaching someone how to do it.

Last thing to do is to check your list if anything is remaining to achieving and suddenly you can stumble on one check list that would keep everything in place, just that one particular thing is done and everything would be done automatically, wow, isn’t it a great relief when your to-do list falls just half of what it really was. Lets take an example of cleaning up the house, you need to really take out time to organize your house, it can truly organize everything in house and next time you are searching for your towel it wouldn’t take 10 minutes to go to your bathroom. How about simplifying your daily routine tasks, you can cut short of your time in daily household chores just by organizing your household work and also prioritizing it in a very orderly manner. Cleaning a house and your wardrobe might sound shock for many but it is really helpful, you will see your life starts beginning to feel the zest. Okay let us start by cleaning the clutter in your garbage, you can take an entire day off just cleaning your kitchen, there are so many things in life that just goes unnoticed because you don’t take out enough time. If each day, you plan something to achieve, you will surely and are capable of achieving your task whether its going to consume one hour or five hours.

After cleaning your whole house you might well realized that you actually took less time then your pre decided time, and so much time is saved each day, you find your objects or clothes or stationery easily than wasting time searching for them. Each task sounds to be so simple to do, that you just love your newly organized house. You will remember each thing where you have kept them just in a couple of days and soon you are used to the habit of keeping them back in the position from where you picked up. You will also see how easily you could figure out what to buy when you want to go for shopping, so the next time you go for shopping you will never forget what you have forgotten.

The above stated is just an example, I took an example of your household work, there are so many things in life people want to achieve but something or the other comes up and they loose the track or loose interest, or loose that motivation to complete their task, but if you are strongly determined to achieve what you want you will surely take out time and dedicate maximum hours of the day achieving it. Make a to-do list today, and set your priorities in life which will make your work and daily routines simpler and faster, as you organize your life, so will everything of your life’s goals. Create a space for yourself, where you will solely be dedicated to your work and nothing else, no distractions, no parties, no discotheque will change your track of mind and you will see the results sooner and can develop time management skills.