Are In Text Ads To Be Landed In New Window?

October 23, 2009 by Chris  
Filed under Adsense Earnings, Blogging

This is one of the most common questions I have come across from publishers, yes, this is possible – technically a new browser can be opened for in text ads but I had suggest NOT TO FOLLOW IT. Avoid opening the ads in new window unless you really want to, lets discuss few of the related points which might change your decision for positive. A new window is a window that opens by clicking on a hyperlink, when you put an in text ads, you have 2 options either to open the ad in the same window thereby replacing the current page or by opening it in a new window. You have to configure your options while programming the in text ads, even if you design to open up the ad in a new window think logically, whether are your audience going to stay there forever?

Most of you might say, NO – they will search over your site and if not satisfactory are going to switch to another site. Prepare yourself mentally to expect the unfortunate, they might have several reasons not to stay logged on to your site and give them a break, they are at least the visitors not a paid members to stay tuned to your site 24×7. They are going to leave your site anyway so why not give your visitor a pleasant real experience for exit, there is no point in letting your visitors stay in your site by technical compulsions, open up and let them do what they wish!

Understand that it’s a business world and you got to be practical, as much as you love your site, the people on your site love other sites too so let them leave without any compulsions rather let them enjoy their exit period from the site by making them click on a relevant ad that may fetch you some cents. Each click fetches you some money that is the major reason why advertisers pay you on each click, there is much deeper planning which goes inside the advertisers mind when he planned for landing pages or ads or the advertising budget, you have to understand the fact that everybody needs profit so stay calm. The website publisher would want to open an ad in a new window with the sole reason of not loosing the visitor on the site and that is what the advertiser wants, you make it easier for them by making the visitor leave the ad landing page and go back to your page, your advertiser might get hurt and as a result they would not like to work with you for a longer period of time.

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When you let the in text ad open in the same window you are allowing the user to enjoy the natural web surfing experience and sometimes the user might get annoyed of landing them in an altogether different page, and with this experience would never want to come back to your site again. If the ad is opened up in the same window there is not confusion of switching to different ads or tabs, the visitor will see the advertisement and if he is not interested in the ad he might well come back to the previous page he was working on by clicking the most favorite “BACK button”. Give your visitors a pleasant experience when they are on your site and make them love it the natural way rather than putting any technical compulsions of getting transferred to different pages for you own selfish motives. In text ads are gaining great popularity as it doesn’t interfere with the working processes of your audience, only when they hover their mouse on in text ads with double underline word, they get to see a bubble with initial ads and if he gets interested he can click on the bubble that will land him on advertisers page – its always a good practice to give a sober look to your website by avoiding glittering, animated textual messages or banners.

You just got to have one aim and motive, that your visitor should not leave your site out of frustration, let them leave your site in a happy mood so that they can refer back the site to relatives or friends or for personal reference. The back button is one of the most powerful tools in your web browser that can undo the do, so relax and let people enjoy the site and ads on the same page.

Earning Money Through In Text Ads- PART I

October 20, 2009 by Chris  
Filed under Adsense Earnings

In text Ads might sound like a new thing but it has penetrated the deeper market of blogging world with lots of advantages to all the parties involved. Gone are the days, you had be searching for advertisers for your site, if you have a cool looking website, good number of visitors, good income flowing in, advertisers would come searching for you. The In Text ads are here to begin with, providing a great experience to the users of the website, the purpose of website is served for both the parties, the users gets to know the information and the advertiser can advertise without ever disturbing the users on the site. Today, the number of genuine users have increased manifold, and the number is going to grow in future so there is great demand to provide decent services to the users of the site, if your site looks very clumsy, full of ads than no one is going to come to your site for longer period of time. The best you could do is make use of in text ads and provide a decent looking website with sober colors.

With in text advertising, the number of opportunity seekers have increased and every business colleague I meet up, they have one question to ask before placing their ads on the site and that is how much money they can earn in that form, letting go off the technical aspects which some might not even know. There was a silence in my mind wondering about this question, now how do I tell them up to what exact figure they can earn its finally up to the site performance that they can earn good amount of money. Earning money through adsense has a simple formula and use of some basic terminology classification, it’s not that very difficult but I assure to make you fully aware of all the concepts.

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Well, you must have often heard about the word eCPM – it stands for effective cost per mille and is the measuring unit of your online income but these figures can be highly misleading sometimes. There are lots of factors that is being taken in to account for finding the eCPM the first one being the number of relevant page views, the earnings you earn

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from that site and lots of other things. There are so many tools available with google today, you can make use of those to find the page views per day, the Google Analytics or similar type of software helps you analyze the hits on the servers but mind one thing here, the number provided from software and your ads provider would be different because impressions are the number of visitors which were exposed to the ads and not all the page views manage to present the ads in a website to the visitor.

Sometimes, you lose out on the number of page views, the reason is simple, the advertisers purchase online space after researching the targets, the markets, this could be done through IP mapping. It so happens that in certain cases, the provider may not serve ads for locations like countries, areas, cities so the website owner loses on page views from these locations where the ads are not seen. The new In text ads are the best suited for big websites where there are heavy ads as well as great content with more visitors, putting in text ads in your site will get you good traffic. Getting traffic to your site takes some serious steps and procedures, which will help you, get going by earning good amount of cash from the site.