Are You Still Searching For Direct Advertisers?

May 1, 2010 by Chris  
Filed under Adsense

I wouldn’t say all the blogs, but most bloggers want to make money from what they write about. One of the easiest ways to earn from a blog is advertising. It may be either through Adsense or getting direct ads. However, it is sometimes difficult to find direct advertisers, especially when your blog is in its initial stages.

So, what do you do? How do you find direct advertisers? Here are few ways to get ad deals from sponsors directly.

1.    Google Your Topic

Enter the topic you blog about in Google and see what comes up, and what are the ads that appear on the right top corner of the results page. These are the advertisers you must contact as they certainly have funds to spend on online marketing. The only thing they are looking for is more exposure on the web.

how to get blog advertisers

2.    Check Your Competitor’s Blogs

Check who are the sponsors advertising on your competitors’ blogs. These sponsors need blogs with similar topic. They definitely don’t want to place their ads in other area. Hence, the always look for more options in same area. For instance, you write a blog about stock market updates. You need to visit other blogs that share the same topic. You will find many advertisers in your niche area.

3.    Know About the Affiliate Programs

Earning money through affiliate marketing is a bit different from getting advertisements. However, these affiliate providers might want to advertise on your blog. So, find out about all affiliate programs in your niche and contact them for ads. You will definitely receive some.

4.    Contact Advertisers In Classifieds

advertisements for blogs

Grab a local newspaper or a magazine and check who are advertising in it. Identify the ones that would suit your blogs and ring them up. You must, however, call up the ones with bigger ads as they would have a bit higher budget than others. This method may or may not work. However, I believe, if you call up many advertisers, you would definitely get few ads sponsors.

5.    Contact New Online Businesses

You can Google about new businesses that has recently entered you niche area. This time, instead of focusing on right corner, look into the search results. I would suggest contact new business especially the ones that rank lower than you. They would agree to place ads on your site as it means more traffic to their sites. New websites, in particular, would be more interested in your offer.

While talking to these advertisers, you will need to keep one thing in mind: if your blog isn’t attracting much traffic yet, you cannot ask for a high-priced ad. After you have achieved good ranking, you can increase the asking price.