Content is certainly important for your blog. In fact, it’s the king. If the king, however, dresses like a servant, the real value wouldn’t ever be known.

I am not talking about the blog design or decoration here. You blog might look simply gorgeous, but if your content isn’t compelling, not a single reader would subscribe, unless you request your friends to do so. Don’t write content that doesn’t even get noticed, let alone making a difference.

On the other hand, if you have good content, coupled with good design and SEO strategies, your blog would certainly be one best on the web.

You might have the best idea in your mind, but only because of few grave mistakes, you cannot be the top blogger. So, what are these mistakes, and how to avoid them?

Mistake 1: Not Being Relevant and Precise

Before your make your copy, make sure you know who are your readers, and what are their needs. Unless you don’t know this, how do you expect your blog to solve their problems and become their favorite.

Hence, be very specific while writing your blog posts. Make sure you point out the problems and provide solution very precisely. Besides, keep it short. People are always too busy to read online essays.

Mistake 2: Your Content is Hard to Read

Do not write huge paragraphs. If you have much to write, insert bullet points. Use sub-headings, whenever it’s possible. This will help reader to glance through your post quickly, and help them stop at the right piece of information.

Do not have a colorful blog. Ideally, have light background with dark fonts. Make it simpler for people to read your content. Also, keep font size large enough that can be easily.

Use simple words. Your readers don’t have a dictionary while they are browsing your blog. Even if they do, they wouldn’t bother trying to search meaning for each words, which will eventually kill the idea of your content.

Mistake 3: Your Content is Not Interesting

Use attractive headlines. Remember, your headlines serve only one purpose i.e. to pull readers to read the first line of your blog post.

Use appealing headings and sub-headings that scream out the idea of your content. Besides, use bold or bigger font for sub-headings.

Write posts that people want to read. If they are interested in your articles, your blog is a success. Hence, before you write any post, make sure the topic is interesting.

You will find all kind of blogs and posts on the web, but people subscribe to only few of them. Most readers want entertainment, rather than dull boring information. Try to add humor in all your posts.

Mistake 4: You have Over-Decorated your Blog

People are generally excited about their blogs. But make sure you don’t overdo. Keep your blog simple, with modest design, and soothing colors. Remember, readers aren’t looking for art in your blog, they want entertainment and information.

Mistake 5: It’s Unbelievable

Write content that’s practical and real. Do not exaggerate your statements. Keep it short, original, and relevant.

If you intend to write about an idea that seems unreal (but it’s not), make sure you explain it step-by-step. Don’t assume people to know, only because you know it. Even if it’s very obvious, mention the details. You don’t know who your readers are.

A blog that has good, simple design, and remarkable content, naturally attracts visitors, irrespective of the niche it covers. The more you optimize you blog for search engine, the more loyal readers you will attract.

Lots been said and done about blogging industry, people refer to thousands of websites before setting up their own blogs network, they take ideas from other blogs, some willfully copy the whole content and codes from other blogs, some design similar type of design, we do almost any thing under the sun to make our blog really popular like other blogging networks, isn’t it? The most important buzzword, everybody knows today is “Quality Content”, even a common laymen walking on the streets would tell you that, “if you need a blog, you need a quality content”, so what exactly is the quality content, aren’t the things we write usually “A quality” perhaps may be yes or no, it depends on the people’s perception and the idea behind the blog or an article.

As a profession, I meet many people, many writers, and many bloggers from the industry and seriously their writings, ah, I feel they are really a work of art, what makes all of them so appealing to read. Great posts are those, which teach you something, it provides you with information that you can use for your own business or research work. Whenever you see any creative writings, remember, some one has put lots of thoughts in to writing the creative work of art, as writing is an art, it’s a gifted talent. The blogging is really some hot news for new entrepreneurs but at the same time, I feel its getting in some machine like trend, not really as a good news. Blogs as they grow and mature, earn good money but I see a downfall with the new blogs, there may be varied reasons to it.

The most important aspect of keeping your blog alive is by maintaining its value and updating it on a daily basis. What I stress here is on producing the real content, the original useful content for the users of your site. Most of the times we see people vying only for the traffic and in transit, they come nowhere to their matched targets of producing the valued, quality content. So does it really satisfy their purpose of setting up the blog at first place? While some people wonder in amazement, that such things do really exist in blogosphere, the more the hype, the more the confusion amongst people to look for different ways to put across their content.

One thing I agree upon is, you do need a traffic to drive your website, but that shouldn’t be the only aim for you, traffic which is relevant, sometimes the SEO of the site leads an individual to your site and after entering the site, he might find nothing what he was looking for, so what is important is bringing the relevant traffic to the site, as people entering your site will start liking your content, they might refer even more people to use your site and in a way you are increasing your popularity in the blogging networks. Yes, blogging is all about making money, but use your little brains rather than imitating some other blogger, creative ideas are what blogs made of, if you cant come with something unique and creative, you stand no place in blogging world.

Some people think, the earliest bloggers where the lucky ones to reach their positions today, partially it may be correct but second reason is that, they came out with unique stuff that time when they started, as blogging was a new industry a decade back, it was them who thought of creating such ideas which can yield them popularity. Now, blogging is very popular though, but still you can come up with unique concept may be a blog gaming site or a membership site, library site where people blog about their books read. The opportunities are numerous; you have to just get your thinking right in the specific field. As I mentioned it earlier too, CONTENT is the most important thing in blogosphere, having thousands of readers and the number of tweets on your blog doesn’t make it necessarily a super content website, as the site get accommodated with valued data which is in great demand may be relating to a woman health or a finance blog or a beauty blog with proper SEO of the site, they are going to be super hit whether it has good content or no. So are we cheating on our readers or cheating ourselves? With the kind of content we put, we know we have put good content but is there a way to justify whether its really a good content or for that matter the amount of visitors and the comments or tweets we get? There is no official way of justifying your site whether it has good content or no, but I have come up with a little self study questions which if answered honestly would give you an answer to your queries and you can grade your site accordingly:

1. Going through your blog comments by readers on a regular basis would give you an idea of what your readers feel about the particular subject topic.
2. If there are lots of discussions going on between your readers, which requires each other to answer the questions with a solid proof, that sounds a good news for you, because people do strongly agree with you and your ideas relating to a particular topic.
3. If your follower has written 1 or 2 sentences, its probably because he agrees with you and supports you on the topic, he doesn’t has any objections.
4. In reality, there are very few people who would write their comments as,  “Great Posts”.
5. If you have few comments telling you about the content and people agree with you, that means they like your content and the data is useful to them.

Different blogging sites have different purposes and they serve different categories of people, if your site is new and you don’t get much comments, don’t get nervous, this is the start, remember and you probably would be happy, if there are less comments and all of them are positive. Positive comments are the deciding factors for your site and not by the number of visitors or the tweets you get. This was a very interesting, yet complicated topics for discussions, I hope you got insight in to what I really wanted to portray here, if yes, then please share your views here.