If you were a military leader, how important would it be if you had someone working for you on the other side of the divide? The cold war was famous for secret agents and sometimes even double agents. But as a businessman or blogger, how wonderful would it be to have a secret ally on your side that helps you achieve your goals, all without the prospect or target even knowing about it? That’s the power bestowed by understanding brain function. By using it, you will be able to convince your customers that this is the thing to do simply by treating their mind as your playground.
The mind and brain function is a potent weapon for marketers and bloggers alike. Using it, capturing it and controlling it will help you immensely. Some feel that they constantly need to reinvent their schedule to appeal to their audience. That is not true in the slightest. The thing is, once your prospects are used to something you shouldn’t take it away from them. People don’t like change, especially if they like it and it resonates with them. Change it and you’ll undo all the good work done so far.
But what’s more important is you risk confusing them and their minds, and brain function will struggle to fully interpret different messages. The brain doesn’t want to remember everything, it is selective in its choices. But if something is repeated relentlessly, it will remember it since it figures it is important. This is also true for messages that are emotion heavy and consistently delivered. It’s why you remember your wife nagging you so clearly while you don’t remember where you kept that damn remote/key/pair of socks. Emotional context can be everything for brain function.
Advertisers know this and that’s why we remember advertising slogans dating back to our childhood more than we remember our fourth grade teacher’s name. It’s also why our first crush or love is remembered so vividly since details of him/her are played over so often in our heads. That’s the power of repetition, and that’s the power of harnessing brain function. Get a message and stick to it; the minds of your prospects will thank you for it and retain your message better.