Eliminate the Google Syndrome

Not many bloggers, except for those on the top of search results, are happy with Google.

Yes, Google has a lot of influence over online business right now. However, with tremendous increase in number of bloggers and webmasters, it will eventually lose its power.

Since the beginning of BloggingWithChris.com, I have never bothered much about search engines. It’s not that I have something against them or I don’t entertain people coming through search engine. Not at all. It’s simply that I don’t rely on search engine for the success of my blog.

You obviously get some traffic from search engines. But you also need to realize you get most accurate traffic through direct links, and that’s where you need to focus in order to get remarkable results. Simply pretend that search engines doesn’t exist as far as your blog’s traffic is concerned. Instead, work towards building sources that no one can take away from you.

Here are three things you can do to eliminate the Google (or any search engine, for this case) Syndrome.

Focus on Subscriptions

Don’t worry about search traffic or page views. Instead, simply focus on getting more number of subscribers. After all, that’s our ultimate goal. As an online publisher, getting the right people to spend time reading your content is the greatest gift you can get. Try every possible way to get more subscribers. But avoid trying to please search engines.

Social Media

Instead of trying to please search engines, try to get direct traffic from social media networks like Facebook, StumbleUpon, Twitter, Digg, Delicious, Sphinn, and so on. You will get more targeted results through these sites than search engines.

Instead of writing more everyday and targeting specific keywords, take time to write quality content. This is a sure-shot way to attract traffic from social media network. You will generate amazing results by writing less but unique content.

Selling

Most bloggers who try to please Google have their income coming in from Google AdSense. In most cases, however, the income is very low, unless you are among the top ten blogs.

When you target increasing number of subscribers through social media network, you build trust among your subscribers. And if they trust you, they can buy products sold by you online. You can sell e-books, start affiliate marketing programs, or simply have paid subscription. You will surely earn money once people start trusting you.

This is how you can eliminate over-dependency on Google and become an independent blogger.