Quite an interesting title, isn’t it? But this is the scenario today where thousands of individuals raise money for their businesses only to get bullied by their very own investors at the end because just that, idea didn’t work but I can understand you perfectly well, as an entrepreneur there are lots of ups and downs till you reach your final destination. A funded start up is always demanding from its deepest core since the time of inception to the growing process and the final delivery process, as much as investors are looking for profits from the venture, you try to achieve to the fullest that is possible from your end but what if the idea itself doesn’t work. This may happen because there was no proper marketing mix, probably the idea was out dated, or may be your customers were finding it costly, there can be N number of reasons you can state for your failure.

Some people think that if they rake in good number of investors in their company either from joint venture or selling the stakes in the companies, it is good sign of success. Then I think, they are highly mistaken for the fact, that most of take over happen because company is facing turbulent times, now there are again 2 possibilities, investor may come in due to his personal interest or simply want to help the company but the profit motive always remains. A person’s hard earned money is always the biggest risk individuals take while investing in risky businesses especially when it has no profits or shown downward spiral.

Sometimes, when you get investments coming to your company, you are easily excited about getting money and starting with few more ventures but you really miss to know, that it can really become hard for you in the future as most of the times even when its your idea of a particular business or marketing tactics to be used for product, there are investors who make major decisions of the company and that really bites your nerves. You have to do as per their wish only because they are the investors! Now that may or may not get consumed by many individuals, though you can always proceed towards achieving your goals tactfully even when they are against your decisions.

I had been attending so many conferences and workshops about entrepreneurship, take over, joint ventures and many more, the end point that they discussed was are investors really be allowed to take company decisions when they really don’t know anything of the process they have invested in, let some things be left to the individuals who are actually experts in it. The idea here is not to get bullied by your own people may it be your investors, your colleagues, your partners. If you are wrong, they can surely pin point anything. My advice to you is, use your ideas in a more receptive manner and make them understand if they don’t agree with you. Sometimes even the majority decision taken in a company fails due to improper project report or lack of judgment matter or due to peer pressure – juniors follow their seniors blindly without thinking logically.

An idea comes to a person only when he can think rationally, logically and practically. Although it fails sometimes but not always as, “Failures are stepping stone to success”, no one gets success without facing the failure and as time moves on you tend to learn by your own mistakes, you made as a young entrepreneur. Experience is all it wants, make proper study reports, presentations, market research, individual customer data and company financial data of a company – after analyzing all of these you can proceed ahead to fetch in investors and this will make sure that no investors ever bullies or surround you next time. Prepare yourself for all types of possible questions, give them the answers in a very quiet and dignified manner and you will never miss to win their hearts!

The markets are huge across the world and along with it comes huge competition, how does someone assure his buyer as to why he should buy the product from remaining brands in the market, the motivation and assurance is all it takes to convince your buyer that your product is the greatest in markets across the globe. There have been so many conference and meetings I attended to which were relating to marketing, leadership, global entrepreneurs meet and lots more, the one that strikes me or rather lets me excite is the confidence which speakers direct to their audience, you feel a real you and get motivated to such an extent that you want to start selling everything right way. Unless you have set targets for yourself and the discipline to sell it today and not tomorrow, you stand nowhere in the global competition.

Marketing has many disciplines, which you have to follow religiously to assure your buyers in to buying your own products. Some people do have misconceptions relating to marketing but it can be rectified as the person experiences the fault in his system. The most important of all the marketing tactics is to know the psychology of your buyers, this will help you find out what sentence would assure your buyer in to buying your products or services. You have to gather all the points, which makes your product better than any others in the market area. It pays when you give your best may be not now but at the end, as per my structural plans for marketing I have gathered 3 main keys that are surely going to be a great success. Just try them out and see if it increases your sells, they are 1) emotions, 2) teaching and 3) trust. Given below are some of the points that cover these 3 ingredients for a perfect marketing mix.

• To the conferences I had been, I really give thumbs up to the speakers, with so much energy they speak as if they are selling themselves. It’s actually the inspiration they are pushing towards you, get inspired and start selling.
• Use varied marketing techniques and use examples on personal front may be yours or your buyers, get them attached to the products emotionally.
• Think of the quality of the products you are selling and not the quantity, focus mainly on “what” you can sell rather than “how much” you can sell. Some might deny with me, but for the new entrepreneurs it is the quality that they serve counts rather than the quantity.
• Just talking to your customers will let you know about their likes and dislikes, assure them and you will find a person with emotional feelings will surely go for the product.
• Let your customers know more about the product and fill them up with extra knowledge that you have, this is one trick – when you make them understand something, it will create more trust and there by more business.
• Business is all about building relationships, if you want to run your business for a longer period of time and keep
  

  selling your products, you will have to create that confidence amongst your buyers by serving them the best quality products and services.

• Sell your products through the trust that your customers or potential buyers make upon you, carry that trustworthy relation in further endeavors with them.
• Combine all the elements that you can pitch for your sales and remember the keyword trust is all that counts for a lasting relationship.

All the concepts that I stated above are interconnected so if you miss out on one particular ingredient you have to cover up the loss in another one, have the aim of not losing your customers by any chance.

Businesses all over the world have seen a slump in recent years, but slowly as the markets are recovering there is a hope of revival doing your normal business. Big businesses have a number of partners, sometimes not just individuals but even companies’ merge, making in to bigger joint ventures. There is an added advantage if more than one partner is doing the business because there are different opinions, suggestions, ideas that will make the perfect of everything. Doing business together is beneficial as you not only share the profits but also the losses, different individuals may be having different talents and expertise so you can bind them altogether making the perfect organization. So having joint ventures (not always) is good that will lead you to having more market share.

You have to figure out what works best for you and your organization, affiliate selling works sometimes especially when it’s the product from 2 companies and both have great reputations. When markets are full of varieties of the same products, then is the actual competition of persuading and selling your products to the final consumers. Reach out to the inner core of the market area and discover the true jewels of actual marketing tactics that contains varied ingredients. Today, when there is so much competition around, we know lots of business is done over Internet, people are not leaving a single stone unturned to what it takes to make it to the first pages of search engines and as a blogger I often get requests from businessmen to post their individual ads on the site and sending their emails to my readers, but I had kindly said them NO, just for money I cannot ruin your trust upon me. I simply love my blog without much ads around and you cannot possibly expand your business just by internet marketing.

You have to be very aggressive when it comes to selling your products in the market area, if you are not then you cannot

sell. Have a dominant personality (not actually dominating someone though) when you are dealing with your clients or a business partner, get yourself heard, no one is going to come to you to ask you about your products or what you have on offer, it is you who have to do from top till the bottom of the ladder. Here, by the word dominant personality I meant, you have to get yourself heard not by screaming but by serving, once you have good quality products to serve everything will fall at its place and you are ready to get more customers.

Create a niche for yourself and set yourself in that direction, sooner you will find that you are an expert in the field and that you are no far from your targets, the market targets of selling to your customers. Make use of various media like publishing in newspapers, magazines, radio ads, pamphlets and more. Make deeper promotions by penetrating each and every corners of the market. Attending to your audience should be your first priority and so move ahead to meet the ends.

There are a number of businesses being set up each working day, but how many of them really become successful to climb the ladder to be at number 1 position, the answer may not be yes for many, I understand, it’s a business cycle there are ups and downs in businesses but some fail to be totally existent, the main reason being MONEY, money is one powerful ingredient that can derive whether your business is going to be successful or no. Starting with a business venture is easy, but it’s not easy to maintain it as there are number of expenses to be taken care of along with monthly salaries of the employees. People who are working for someone for long are good at sales and they can pitch well about the company too.

In whatever the organization we may be working for, at whatever the position, I have realized that selling is one of the worst things people dislike about their work. For selling your company products, you need to be good at marketing skills, like talking politely, knowing about the products, their competitors, understanding the customer wants, etc. if you are good at some of the marketing tactics you are surely going to win customer’s heart and following are some of the tips I am sharing with you for you to be a better sales person tomorrow:

1. Unless you try selling, no one is going to pick the product from you and buy. You have to make a practice of selling and be perfect at the task may it be a single product or huge numbers. Do your best to persuade your customers in to buying your products, don’t expect to sell everything at first go, it will take time as you develop skills, the more you shall sell.
2. Don’t be a kind of chocolate boy, if you are going to be goody-goody always no one will listen to you or rather they might just walk away even without listening to you. So be a little arrogant and show that you are a professional and here for selling.
3. When you are pitching about your company sales, you are surely selling something. It’s you who should be selling or the customer who sells you with excuses. You have to close a deal any how so have a rebuttal for any excuses your customers’ makes.
4. Be active in your work and voice; don’t make people bore by your dullish talks. If you are not sure than you can record your own voice and check what all places you need to do the changes. The best feedback you can get is from your family and friends, ask them what they feel about your talks, etc.
5. Anything learnt, never goes waste, before setting out to sell your products, you can do a proper study of your buyers or the products, etc. when you know in and out of the story, you even know what would be the conclusion so best is to know, whom you are selling and why they should be buying your products.
6. Don’t act as if you are just here to selling, make your customers understand that you are here with some exclusive products and the offers are not going to last for long. Give them special discounts, if needed. Let them feel that they are lucky to have the products.
7. Decide to sell the maximum you can as per your capabilities, pitch about the products and the quality of the products, the more you pitch the more you are going to make sales, so go ahead.
8. As they say, Time is Money, it stands true especially with marketers; each passing minute is a time tester whether you will sell anything at the point or no. By this, don’t try to be desperate to sell your products, give others chance to speak and know what they are looking for.
9. Be serious while selling, unless you set yourself some position in front of people’s eye, no one is going to pay any heed. You can be whatever you want to be, make some serious efforts to stay by your position and win hearts.
10. Once you have done sales, be persistent of your efforts, your motto is to sell products and more products each passing day. Its just not one day, continue your efforts as long as you achieve your targets.

Other than the above tips which I have shared with you, you can set yourself some specific rules which you will follow religiously. There are varieties of books and material available on Internet on pitching your sales and how to persuade your buyers to buy your products, have the aim to turn your potential buyer into actual buyer.