This is one of the most common questions I have come across from publishers, yes, this is possible – technically a new browser can be opened for in text ads but I had suggest NOT TO FOLLOW IT. Avoid opening the ads in new window unless you really want to, lets discuss few of the related points which might change your decision for positive. A new window is a window that opens by clicking on a hyperlink, when you put an in text ads, you have 2 options either to open the ad in the same window thereby replacing the current page or by opening it in a new window. You have to configure your options while programming the in text ads, even if you design to open up the ad in a new window think logically, whether are your audience going to stay there forever?
Most of you might say, NO – they will search over your site and if not satisfactory are going to switch to another site. Prepare yourself mentally to expect the unfortunate, they might have several reasons not to stay logged on to your site and give them a break, they are at least the visitors not a paid members to stay tuned to your site 24×7. They are going to leave your site anyway so why not give your visitor a pleasant real experience for exit, there is no point in letting your visitors stay in your site by technical compulsions, open up and let them do what they wish!
Understand that it’s a business world and you got to be practical, as much as you love your site, the people on your site love other sites too so let them leave without any compulsions rather let them enjoy their exit period from the site by making them click on a relevant ad that may fetch you some cents. Each click fetches you some money that is the major reason why advertisers pay you on each click, there is much deeper planning which goes inside the advertisers mind when he planned for landing pages or ads or the advertising budget, you have to understand the fact that everybody needs profit so stay calm. The website publisher would want to open an ad in a new window with the sole reason of not loosing the visitor on the site and that is what the advertiser wants, you make it easier for them by making the visitor leave the ad landing page and go back to your page, your advertiser might get hurt and as a result they would not like to work with you for a longer period of time.
When you let the in text ad open in the same window you are allowing the user to enjoy the natural web surfing experience and sometimes the user might get annoyed of landing them in an altogether different page, and with this experience would never want to come back to your site again. If the ad is opened up in the same window there is not confusion of switching to different ads or tabs, the visitor will see the advertisement and if he is not interested in the ad he might well come back to the previous page he was working on by clicking the most favorite “BACK button”. Give your visitors a pleasant experience when they are on your site and make them love it the natural way rather than putting any technical compulsions of getting transferred to different pages for you own selfish motives. In text ads are gaining great popularity as it doesn’t interfere with the working processes of your audience, only when they hover their mouse on in text ads with double underline word, they get to see a bubble with initial ads and if he gets interested he can click on the bubble that will land him on advertisers page – its always a good practice to give a sober look to your website by avoiding glittering, animated textual messages or banners.
You just got to have one aim and motive, that your visitor should not leave your site out of frustration, let them leave your site in a happy mood so that they can refer back the site to relatives or friends or for personal reference. The back button is one of the most powerful tools in your web browser that can undo the do, so relax and let people enjoy the site and ads on the same page.