I would feel safe to say that if you took the time to browse through 5 separate websites on the Internet, you would be able to locate at least one error in most, if not every single one of the sites you visited. It is literally unbelievable how many writer’s websites I have ran across over the years that claim to offer potential clients professional, knowledgeable, and unique content for a client’s business website, yet the content that was published on their own site had an endless amount of typos, grammatical and spelling errors. It can often make a person stop and wonder if the correct usage of words, question marks, and commas was completely changed during the night, and they were simply not aware of the fact.
It is not that I am picking on Freelance Writers, this just happens to be one example of Unprofessional material that I have seen, day in and day out, on an endless number of websites that I have landed on. I realize that this may sound like a petty issue to some people, but when you stop and think about the fact that I am talking about website masters that claim to offer high quality and professional work, the problem runs much deeper than mere pettiness.
Why Are Errors Found On Websites So Upsetting?
There are countless times that various individuals will end up spending a large amount of their time and effort in trying to locate a professional firm that can provide them with a specific type of service or product. However, when a slew of errors are found in the heading and in the content of the specific website they are viewing, more often than not, the person will generally begin to question just how much quality really will be provided in their services after all. If a business does not have the commitment, the time, or the consideration to make sure that their company website is published before the public in a professional manner, then why in the world would a person believe that they would take the time to provide commitment in the services they are offering?
Do Not Bother With Excuses
Ok, so not everyone on the Internet is an error proof expert with grammar or spelling, and I will be the first to tell you that I am certainly not. This is simply not a good excuse! There are a ton of people that would be more than happy to help website owners by proofreading the content they plan to place on their site. A family member or one of your buddies can be a good place to start. If this is not an option, then you could hire one of the numerous Freelance Writers that can easily be found online. There are a wide variety of sites that offer high quality content and other writing services, at very reasonable prices.
The business site that you end up publishing on the Internet has the chance of being viewed by millions of people. This is why it is very important to make a good first impression, especially if a successful site is your main goal!
After you have spent a lot time and effort in the planning that is involved to achieve a successful website, the last thing that you want, is visitors coming to your site, only to leave the site and wander over to one of your competitors.
To prevent this from happening, it can be very helpful to review the following reasons why many websites have lost revenue that could have otherwise been earned, if prospective customers had not chosen to instead buy from competitor sites. In doing so, it gives you the chance to take the necessary measures needed to see that these problems do not ultimately interfere with your success.
Lack in having a professional design – If the design of your site is second rate and not created in a professional manner, man times individuals will move on to other sites that are presented in a much more appealing design.
No clarity – If the information on your site is not provided in a clear and informative manner, many times visitors will not be able to find the answers to their questions very easily and they will move on. Most are looking for precise information and want precise answers.
Navigation that is poor – Often times a visitor on your site will become easily frustrated if the navigation on your page is inconsistent and confusing to navigate around in.
Content that is outdated – One of the biggest disappointments visitors notice very quickly, is when not much time or attention has been spent on a website to ensure that it contains content that is current and up-to-date.
Pages loading too slowly – There are some individuals that do not like spending a lot of time waiting for a site to load. In fact, if more than three seconds is needed, there are some that will give up and move on and find faster loading sites.
Advertising – Sites that rely on money earned from advertisements through Google AdSense are of course expected to have various ads placed on their site. However, for online businesses that rely on revenue earned from specific products or services, it is important that advertisements are in fact maximizing the amount of leads and revenue, or if they are driving visitors away.
Sites that bring on the Zzzz – If your site contains nothing but boring information that loses the interest of your visitors, you can pretty much bet that they are not going to stick around for long. Successful sites need to contain as much interesting and exciting content as possible.
External site links that lead visitors away – Links are placed on a site for a reason, and that is to take people to a variety of different places on the web, including those that sell a variety of different products and services. If you place a ton of external links on your website, then it is natural to expect at least some of your visitors to follow these links. It is suggested to place links on your business websites that offer information that is relevant, but it is also important to find balance in those you select.