All businesses revolve round just one common thing, one common aim that is to SELL – NO MATTER WHAT? If you are new to the business you might be just simply excited about the idea of setting up your own business unit but as time moves on you will understand the deeper perspective of what it takes to run a full fledged successful business unit. Big companies spend billions of dollars every year to advertise and market their products, are they crazy? Of course not, for the amount of profits they would be making from products sale would be much more than they actually spend in advertisements. We browse internet for any small thing we get confused about, if you want to buy groceries you order online, you want to play games – there are free games available, and so many different things you can do like networking, blogging, people find information on internet relating to studies, projects, research, etc. we log on because its free, there is not much amount of money we spend to get an internet connection.
Selling is part and parcel of any business and I often wonder how people market their products through online networking and blogging. Blogging is getting popular these days because it has become one platform for anyone to speak whether its good or bad, companies blog about their products while customers blog about their experiences, it helps to bond with each other and companies can understand their client needs more properly. It’s all in a talent of written words that people pull out their credit cards and buy products online. Today we are going to learn a few tips that will help you market your products on Internet more deliberately, use your spoken words as sword which will break the barrier and people will start buying your products.
The first and foremost things about blogging, is that you need to fully know about the product features, its uses and how better it is than rest of the products in markets. Don’t try to sell what you really don’t know about – I often keep giving this advice to young entrepreneurs, they want all the success in one day by putting forward everything they see but this doesn’t work if you want a real success in longer run. Sell only the things you know about and are confident about. Get your people interested in your products through sheer product selling and also if you rake up an agreement with similar type of company you can well get their customer’s list which will be beneficial to you. You know your customers and can target them.
Make a team of affiliates which will work for you, through this you can save loads of your valuable time and putting it in good use to do more product and market research. Don’t be very finicky about asking your customers the credit card numbers the very first time, let them browse the whole website, talk to your representatives, do proper product analyses and then decide on buying. The number of times the customer logs in your site will well let you know whether he is going to go for your product or no, so there are 99% chances, you can win their hearts by talking to them or giving them free offers.
Your website profile’s content and the way you write your product’s information is very important as this is the only one chance you can tell your buyers about the product and make their decisions firm in to buying your product. Your written words, are all it takes to take a yes or a no from your potential customers so make sure to know properly what you are writing. You don’t need to beg them in your writing but use words that will encourage them to use and buy your product, you can create the bond with the customer by talking a little about personal stuff that may ensure them to believe what you are saying and there are more chances that they might go for your product.
Internet has become a platform, where you can get free information for everything and anything you wish to get on planet earth. When you provide free information over your network to your readers and pay attention to their comments or suggestions they give, it will create a lasting bond. Writing kind words to let them know they are important also has its share in making them buy your product. In no way you should be forcing them to buy the product out of compulsion only because you want to complete your sales targets.
Letting your customers buy your products doesn’t come instantly, it’s a gradual process, let your customers become your loyal readers first and take them in to confidence and let them know about your important company policies, give them the best of products you can with good amount of services.
Earning money is really not a very big deal these days, especially when the generation X of today have blogging by their side. Its been years I have been blogging on and on and today I have huge fan following, the reason being that I have stayed by my aim to serve my audience the right knowledge with purpose. Many of the websites today launched with much fan fare but they don’t go to the extent making it big in the industry, this generally happens when people don’t apply the perfect knowledge they have, blogging requires skills, skills to write, skills to run the website, SEO skills, networking skills, marketing skills and the list goes endless. Some people have their blogging sites pertaining to particular niches, they have created this niche for themselves because they are expert in it and can answer any questions raised by their readers.
When we know a particular website caters to something specific it is but natural people are going to turn to that website for information. Similarly, today there is huge craze for earning money through blogging we know for sure and there are also many sites teaching people how to go about it and now this particular niche of teaching their readers to make money makes the site famous because it has something which every one wants, EARNING $$$. The website teaching to make money has huge number of readers followed by other useful information posted on the site and so the site goes on making profits, though some people might not want to share this information, “how to earn”. For them I simply want to tell, if you don’t somebody else will tell them and it’s a misconception that if you share such secret your site will stop making any profits, for now you should be only thinking of ways to make your site popular amongst your readers and third party audiences.
There are lots of things where people can, would or has gone wrong in attempts to make money on teaching people “how to make money”, some of them are listed below:
- Some people come out of nowhere, launch their sites for teaching people to make money when they themselves have not earned a single $. This is the case with so many people, every one wants to copy someone who is making good money and without thinking or pre planning they go and then fail.
- Although we want to make money through blogging, don’t start your blogging business with the soul aim of
earning money through it. Have passion for interacting with people and providing them with useful information.
- The big mistake you do in your blogs network is to keep posting ads for affiliate products for making profits, if your site looks very clumsy full of ads no one would like reading your actual blogs and as a result you will have zero number of visitors.
Drawbacks are drawbacks, you can do nothing about what happened in the past but you can surely change your future by taking proper steps and measures of not repeating your mistakes by working on your weaknesses, lets discuss some of the ideas on unique market positioning to attract maximum audience to your blog in my next, PART II of the same blog.
Businesses all over the world have seen a slump in recent years, but slowly as the markets are recovering there is a hope of revival doing your normal business. Big businesses have a number of partners, sometimes not just individuals but even companies’ merge, making in to bigger joint ventures. There is an added advantage if more than one partner is doing the business because there are different opinions, suggestions, ideas that will make the perfect of everything. Doing business together is beneficial as you not only share the profits but also the losses, different individuals may be having different talents and expertise so you can bind them altogether making the perfect organization. So having joint ventures (not always) is good that will lead you to having more market share.
You have to figure out what works best for you and your organization, affiliate selling works sometimes especially when it’s the product from 2 companies and both have great reputations. When markets are full of varieties of the same products, then is the actual competition of persuading and selling your products to the final consumers. Reach out to the inner core of the market area and discover the true jewels of actual marketing tactics that contains varied ingredients. Today, when there is so much competition around, we know lots of business is done over Internet, people are not leaving a single stone unturned to what it takes to make it to the first pages of search engines and as a blogger I often get requests from businessmen to post their individual ads on the site and sending their emails to my readers, but I had kindly said them NO, just for money I cannot ruin your trust upon me. I simply love my blog without much ads around and you cannot possibly expand your business just by internet marketing.
You have to be very aggressive when it comes to selling your products in the market area, if you are not then you cannot
sell. Have a dominant personality (not actually dominating someone though) when you are dealing with your clients or a business partner, get yourself heard, no one is going to come to you to ask you about your products or what you have on offer, it is you who have to do from top till the bottom of the ladder. Here, by the word dominant personality I meant, you have to get yourself heard not by screaming but by serving, once you have good quality products to serve everything will fall at its place and you are ready to get more customers.
Create a niche for yourself and set yourself in that direction, sooner you will find that you are an expert in the field and that you are no far from your targets, the market targets of selling to your customers. Make use of various media like publishing in newspapers, magazines, radio ads, pamphlets and more. Make deeper promotions by penetrating each and every corners of the market. Attending to your audience should be your first priority and so move ahead to meet the ends.
Everybody starts business with the aim of making profits and not all of them succeed in their first endeavors, for some business may be a dream and they achieve their dreams while for some its just an idea which they try if they are successful in it. I have in my experiences noticed one aspect for the people who succeed in whatever they do, is it a sheer hard work or the luck factor that works? You might well say it’s the combination of both, but I would say its 100% on the work that you put in to achieve your goals. According to me, sometimes it’s just the peer pressure that drags you in this game of online business. Your partner makes his business online so do you feel the urge to do the same although you might have nil knowledge about it but you still do it but it is not going to be successful unless you make any efforts to do SEO for your site or join some social networks or get some interaction going with people, no one is going to come to your site like that. You have to have full knowledge of the field you are entering in to, once you are starting your blogging business there are few things the bloggers keep in mind like updating the page of its fresh content on a daily basis, joining social networks, commenting on the sites, replying to the comments, etc.
Success occurs only when a person has given 100% percent to it, if you set up everything, hold the online staff, kept the best of products in your online business store but unless you advertise your products who will come to your online store. Its fact that you can reach much wider audience through online store but its not going to make any point if you cant reach out to people. Here are few of the things or reasons that might be an add on factors which will lead to business failure:
- Some people try making moneyout of something they are totally unaware about, as I mentioned earlier too, people see if someone is doing and making good money out of it then why not I also do the same even if he has no knowledge about it. When you do something without any ground knowledge or research, you are surely going to fail in your endeavor. If you are serious of making money through it then give your best attempts and make sure you know how to play the game.
- Businesses are developed on some planning, and that planning and creativity needs lots of passion and interaction amongst the team players, if you lag in this than you stand nowhere in the competition. To be good and best at things you have to create that passion and money will pour in automatically.
- Have a determined nature to achieve what you want to achieve in life, be confident in whatever field you may want to excel but do it whole heartedly. Stay by your decisions and don’t change them often, if you are having hard time then have patience and troubles will get solved automatically. If you want success then you will have to overcome the stepping-stone to the path of success, nothing comes easy, give your hard work and yield the fruits later.
- Grab the best of knowledge you can to start with your online business, don’t leave a stone unturned to start with your business, if you are truly determined to make it big in this niche then you will have to search the path yourself. Having base knowledge about the field you are working in is important especially when you are just starting the business, as you progress ahead you will gain more knowledge.
You have to be a fighter if you truly want to achieve success in life, if you feel something is going wrong then take steady steps to improve upon it without further delays, which can worsen the situation. Believe in yourself and excel ahead.