As we all know that Google in terms of monopoly is the highest market leader of today.  Google has always consistently focused on what the search marketers are looking for. Google Monopoly is not quite preferable for search marketers as Google has set standards, privacy policies, rules etc in such a way that either a search marketer has to obey them or has to knock himself out. Google has managed and balanced itself so consistently with the other major players including yahoo, AOL, Ask etc that it has become difficult for the search marketer to knock out Google-centric mindsets of today. As a result Google Monopoly is proving bad for the marketers.

Common problems faced by the search marketers due to the Google Monopoly are described below:

Power of Monopolies:
Google has set standards for PPC advertising’s which it can raise up to any level if the search engines are providing with 90% +share of the market. In such case even the illegal or fraud clicks made by search marketers have to pay the amount asked by it or else they have to shut it down as they have no choice. So in such case Google can dictate pricing as its advantage of its monopolies.  This shows the power of Google Monopolies.

Monopolies Control:
You have to get along with the rules and regulations of the monopolies even if you don’t like it. Google’s stance on data collection, paid links, cloaking etc even if you dislike such rules you have no option but to except them as there is only one big fish in the town and to get hold of it you have to follow it. This shows how monopolies have control over the search marketers.

Google can penalize you:
If you don’t follow Google’s rules, regulations and guidelines Google by all means can penalize your site or can set you out of the index. On doing so your page rank will again become ZERO. It can exercise it power on any large or small site with the help of Google’s web spam team.

Monopolies can be demanding:
In order to be listed in the Google search engine in your coming future you need to provide your personal data or the data regarding your site to Google. To represent your sites information you can add Site meter, Sitemaps or Webmaster Tools. It will be next to impossible to fight Google if it comes to know about what is happening around the web more than anyone else.

Monopolies are subjectively less to Market Strategies:
Google have become symbols of consumer aggression. Google is managing itself on staying ahead on user demands but due to its monopolies it is becoming quite difficult for it to keep on managing for the same. As a result its job has become progressively low. Once the market position becomes secure it becomes cause of frustration and disappointment for the consumers.

Competition is difficult:
The competition against the Google monopolies is incredibly difficult and to establish a search engine is even more difficult. So in this case Google again become a supreme power for the search marketers to defeat it.

Google has become a corporate:
It’s been noticed by the bloggers, SEO’s and the journalists that Google has now changed over to become a corporate. The privacy policy, search history etc is been included in a site not because it’s good but because Google thinks it right for their business which have made it corporate.

After all the above point a big question arises that can we ever get hold of Google’s advancing hold over the web? This question remains unanswered since the times Google have established itself to such a power with its vast network and monopolies due to which now its not how can we get hold of Google, the thing is how can we handle the increasing competition against Google?

The most common problems that young or new bloggers face is what SEO or relating efforts should they do to get on to high blog ranking. Blogging is something which search engines love and actually crawl through the blogs to uplift the best. To make your blogs up to the mark or I would say up to what search engines are looking for you need to do SEO of your blog. Competition on blogging is so very high that only best get the chance to get on the top. For better results and high ranking you have to do adequate amount of on-site and off-site optimization. This is a key to get the blog on high ranking which I am always telling all of you repetitively.

For blogging you are required to be regular on your posts, repetition of content should be avoided, designing of your blog should be attractive and networking should be adequate. Now that you know what is required for blogging now you need to do the SEO. In SEO you can not afford to make mistakes, you have no way to get through the whole writing that you post and therefore if you are not sure of what you are posting and having doubts on the same then probably you are going to loose because there will always be someone who will prove better than what you are posting on your blog. So to avoid such problem be sure of what you are posting, the content should match the level of what search engines are seeking for and hence it should be understandable by your readers.

For Enlistment of your blog you need not to stress yourself out just do what we tell u to. You just need to do two things. One is your basics should be perfect in SEO. This includes brand and designing. The other things you need to do are set your mind in one direction and then follow that path, don’t twist in between. Set your priorities foremost.

You must be wondering that why do we require to set the basics right for SEO?

Your basics should be right because you are not left with any other option. People working on blogs are taking every step and every amendment wisely that is the reason that if you don’t get your basics right it’s going to snub you down and you will be left no where. The content you post, illustrations, writings all depend on what SEO you do. To get on top you need to do your SEO right with best building designs.

Those who wish to establish themselves on a long way in blogging you have to set your aim and focus on that by laying a strong and resistible foundation. You have to be regular in whatever you do from the beginning only then you can think of getting a high ranking of your blog.