I have some very basic problems with SEO copywriting. Many times it is seen that the focus is altogether on the keyword itself, but there isn’t nearly enough emphasis put on the content itself. This is why I am not in favor of SEO copywriting; not enough people care enough about to do it well. Conversely, I feel that is anything is worth doing, it is worth doing well. It reminds me in many ways of 1999. Everyone just wanted to get their website out, but no one cared about the quality of their website; they just wanted one. It resulted in so many cringe-inducing website designs that are laughable in retrospect. It is the same with SEO copywriting today. Not everyone is focusing on quality at all.
Just how do you optimize something that looks to be dead on arrival? Look at the keyword for sure, but at the very least you can try to enjoy yourself while writing it and make the content the best it can be. It doesn’t have to seem like you’re flogging a dead horse. Get the content right and you’ll be able to attract links and attention quite easily. Quality always shines through in the end, after all. And you can only optimize something that is functional in the first place. Where is the sense in optimizing something that is fundamentally broken to begin with?
Now though, things seem to be coming a full circle. Experts are now saying that SEO doesn’t matter any more and that you don’t need to game the system since traffic just comes. But I don’t agree with this. It is the online equivalent of a business saying that we don’t need to do marketing since the business will just happen and customers will come. You wouldn’t follow this tack for a real-time business. What makes an online business that different? Again, traffic just happens to come your way if your content is unique and of a certain quality. And you shouldn’t make it hard to find. But this might not be the right kind of traffic for you unless you’re lucky.
And if you just “got lucky”, chances are that you don’t know what to do with SEO copywriting. In the next article, I will talk about some simple SEO copywriting tips for you to improve yourself. But again, the onus to dish out quality content is entirely upon you. If something is worth doing, do it well. The same is true of SEO copywriting.