Make Social Media and SEO Exposure Beneficial

May 7, 2009 by Chris  
Filed under SEO

social-media-marketing

In taking advantage of using various networks for profitable Internet marketing such as StumbleUpon, Digg, and Facebook, you may begin to wonder where effective SEO enters into these areas of strategy. In doing so, you are not only able to benefit from a positive impact on these networks, but the areas of social media can also be very beneficial in giving the effort you have put into SEO a solid ground to build upon. How can the specific areas you target for SEO exposure and social media be brought to their fullest potential?

Are Title Tags Really That Important?

As the title tags and the header tags are the first impression that many users read about your site, you will want to provide optimized tags that are compelling and interesting so they are effective for reeling the reader in. As you use numbers, specifics, and names make sure you use powerful words that are descriptive. After all, grabbing a reader’s undivided attention is what you are aiming for with strategic social media titles.

Titles tags that are effective in gaining SEO exposure among search engines should include keywords that are popular and relevant to your specific site. It is also important to carefully consider the strategies you use in seeing that the keywords appear in the beginning of title tags.

Some individuals are faced with a dilemma of not knowing how to use tags that will achieve both of these tasks successfully – effective exposure in both the SEO and social media arena at the same time.

The Answer…

However impossible it may seem to some individuals, it is very possible to successfully achieve both and it is simply by performing two simple steps.

When you are writing content that you plan to place on networks such as Reddit, Twitter, Digg, or StumbleUpon, create a title that reaches out and grabs the attention of readers, even if it means a title that may be controversial or shocking. After you have accomplished a snazzy title you can then use the social media sites to promote your articles. Generally this results in a large amount of traffic, but almost always the popularity will begin to lessen over time.

This is your opportunity to change the article’s title tag into one that focuses on SEO using relevant and popular keywords. You will however want to leave the social media directed header tag alone so it can continue to snag search visitors who will want to read the content you have provided.

What Does This Tactic Achieve?

Once you have obtained traffic by creating enticing titles that are shared on the social media platform that do not always offer the most detailed and search friendly, you are able to maximize your efforts by performing the next step. Title tags that are changed can benefit in even more search traffic by making the addition of popular and descriptive keywords, which will also increase your rank with search engines. Do not make the mistake of shorting yourself on visitors you could benefit from in using this effective technique.