The area that identifies you at the end of your forum posts and emails is your ‘Signature File.’ To use this to its fullest potential, you have to put some thought into it. The same consideration should be used on your signature lines as would be on your paid advertisements. This way it can really work at a high potential for you without wasting space. It is important to not attach your signature file to anything that will reflect negatively on your business. Thus make sure you post it on forums that are your actual message or advertisement. Email jokes that are not very appropriate should not carry your signature.
- Capture A Click – You need to make sure your signature file can interest your viewer. It needs to be clear and direct, and it needs to state the benefits of your program. Thus receiving a click.
- Little is Much – Short and Sweet is what is needed. If it is too long and drawn-out it will probably be ignored. If your signature file is too boring to read, attention will go elsewhere. No matter how many websites you have, only apply 1 or 2 URLs to a signature, otherwise it will take away from effectiveness.
- Keep It a Simple Signature – Never assume that your readers know as much as you do about your business. Do not talk jargon it may confuse them. Confused people will say “no” to your program. Stay clear and concise so anyone can read and understand how your product or service can help them. This is not the place for terms or conditions. Don’t go crazy with too many links and such. People outside your industry need to understand who and what you are and what you are selling. For instance, all people have skin, but not everyone knows what an epidermis is. Therefore, explain yourself briefly, clearly, completely, and interestingly.
- The Customer Snag – There are ways to catch the information of someone who visits your site after reading your signature file. Offering free things to collect information is a good idea. Things like a free newsletter or calendar of events or sales. They sign up and you have an avenue to keep contact with that potential customer.
It’s all in how you word it! When you do not see as big of a click-rate as you want, try rewording your signature file. For instance, just off I29, instead of 45 minutes up I29. This way of thinking and wording may save you from missing prime opportunities to get visitors to your site. The amount of effort you put in your paid add needs to be the same for your ‘perfect’ signature page.