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	<title>Blogging with Chris &#187; verisign</title>
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		<title>Increase The Conversion Rate Of Your Website</title>
		<link>http://www.bloggingwithchris.com/19-tips-for-increasing-the-conversion-rate-of-your-website/</link>
		<comments>http://www.bloggingwithchris.com/19-tips-for-increasing-the-conversion-rate-of-your-website/#comments</comments>
		<pubDate>Sun, 17 May 2009 12:16:03 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[SEO]]></category>
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		<category><![CDATA[conversion]]></category>
		<category><![CDATA[conversion rate]]></category>
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		<description><![CDATA[Increasing the conversion rate can be a huge advantage when you would like to increase the ROI of your business website. This is true regardless if the event of the conversion is based from a prospective lead, or if it was simply because of a purchase that was made online.
Below you will find some very [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-228" style="padding:5px;" title="goal-conversion-rate" src="http://www.bloggingwithchris.com/wp-content/uploads/2009/05/goal-conversion-rate.png" border="1" alt="goal-conversion-rate" width="326" height="126" />Increasing the conversion rate can be a huge advantage when you would like to increase the ROI of your business website. This is true regardless if the event of the conversion is based from a prospective lead, or if it was simply because of a purchase that was made online.</p>
<p>Below you will find some very effective methods of increasing the conversion rate on your online business website.</p>
<ol>
<li>Include graphics that are high resolution</li>
<li>Clarify the differentiation</li>
<li>Copy that is written should be compelling and persuasive</li>
<li>Add both audio and video to appeal to numerous styles</li>
<li>Offer benefits</li>
<li>Perform comparisons, case studies, and research data to show the ROI of the services and products that you offer</li>
<li>Add a policy of satisfaction guaranteed</li>
<li>Let your clients know how they will benefits from your specific products or services that you offer</li>
<li>Add a few of your customers testimonials</li>
<li>Try adding a few testimonials from experts in the industry</li>
<li>Include Calls to Action that are specific</li>
<li>Provide items that are related to enhance your specific offers</li>
<li>Segment traffic, then create funnels of conversions for each of the segments</li>
<li>Always remove fields that are unnecessary from forms</li>
<li>Add credibility, such as naming the Better Business Bureau, industry associations, or VeriSign</li>
<li>Provide a variety of different payment options</li>
<li>Provide detailed help with contextual answers</li>
<li>Include Privacy Policies and guarantee customers lists will never be sold</li>
<li>Add a variety of ways customers can locate information, such as a toll-free telephone number, email, or online-form</li>
</ol>
<p>Taking the time to apply each of these steps will increase your conversions and provide an opportunity to benefit from a successful business.</p>
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