The influence of typography on design
Gone are the days when designs used to be just limited to simple graphics or templates, today changing times have bought more innovations and techniques through which designs are developed some are supported with textual graphs and yet others with articulated alphabets. Today designs just don’t sell with a simple paint or a stroke of a brush, there needs to be lots thinking and a theme attached to your designs that will make up a selling idea for a marketer. You must have well recollected the days when your professor used to shout at you for letting loose your typed words while creating your designs for the project, placing an hierarchy is very important for it soothes your design in a prominent manner.
There are times when your creative brain is saying something else while the demands made from your manager is something else and in the end you just let go your wishes and do what your manager says, but that is what client demands, today customers are looking for absolute difference in their ads theme and that of competitors to stand out alone in the market. You must have well noticed how your client asked you to put some words bigger just to stress at that very important point while making a marketing ad, its just all much more than colors or the layout of the design, it’s the text that matters, with professionals in the field typography is in great demand. We all know the importance of ad making, a little bit of mistake can mar your whole project and thus the type treatments should be very carefully done with ease, it doesn’t matter even if takes more time to build a particular advertisements.
Now let’s discuss a few points regarding the logos and its different types that can be used in your designing purpose to state it clear let me give you an example which will make my point more clear, if someone is marketing a product then there has to be an idea behind it that will be named as good as its features lets take the case of the word “diamond red” this word means something that is strong, shining and sturdy, a connotation like this goes well in advertising campaign, not just this it gives a brand impression to the readers or on-lookers.
Now some might feel that this word as I said “diamond red” would not go well in the market, some may portray it as jewelry rather some may take it as the actual meaning what we are trying to say, and yet some may have something out of the world meaning for this, the word connotes a strong combination of the color and something that is diamond like, precious and rare. If we use the word “diamond red” to advertise for a car, the public might simply mean you are trying to sell them only red colored cars, the type faces in ads should be done up with reason, unless you are thinking a smart ad for a smart audience.
There may be different type faces or colors which might be used for the word “diamond red”, and it could be possible that the color red is not used anywhere at all so the audience might feel the grin that something is a miss here, but they fail to understand one thing that the word is trying to portray a feeling of something which is rare, precious, hot as the color red, etc. this is for smart audience to understand and if the ads are done up in a proper way I don’t understand the reason why this ad should fail, it is surely going to click the audience head straight in their minds so next time they are in market, they will understand the product is something which is rare, strong, and forever and of course remembering its hot natured colors.
While you are reading this blog, I have created especially for the starters in the field so that they well understand their future challenges, its very important to study your audience, the way they think, the way they will have an effect on something which is said, etc. when you use words like “sparkling, sharp, diamond, blue, red, beautiful, etc.” remember that it is sending out a strong message to the receivers of the message. When you make use of a proper logo in your ads, the viewer of the ad will well understand the meaning behind you portraying it in a particular manner, the color, the text, the script are of uttermost importance while creating your ads.
Along with the text and colors and face type, the layout is equally important as it gives a full meaning to your ads, the background, its color, the theme plays an important role in designing the color and the page. The type treatments are important from a layout point of view as it is going to determine the whole meaning to the ad system. There has to be a focus point in your ads which will encourage your audience to read further your advertisements or get tempted to buy your products. You have to set your priorities while you are sitting for a design, the content, the design, the layout, the face type, the body color is what all matter in creating an innovative advertisement.
Sometimes it so happens, that even after designing fantastic design, color and themes for ads at the end the audience don’t understand, and let them be searching for bits of information, they struggle to find the actual meaning behind your ads so it doesn’t make a point in you giving of so much of hard work, they will rather find other ads which will appeal to them rather than wasting their time in trying to understand what you are saying. Your marketing messages should be straight, with clarity, and the message shouldn’t be messy, if there is something that you will make your ad look complex, or sound complex while reading it than don’t hesitate to omit it after all let going your hard work is much less then loosing your client completely.
When you collect information for your ads, make sure to use the best which you could find, don’t just include all that you gathered for there are chances that you could make your ad look bigger and fatty. The best of information can be used in few lines that will set out a strong and clear message without consuming their time. Using the correct type of fonts, message and design is a strong indicator that your ad is going to succeed in the market and it will create the visual interest in your audience, don’t copy or steal your competitor’s idea that is not going to give you good information in the market.
May whatever be your project, your logo design, the font type, the look, the layout that you are using in logos or brochures or newspapers, set your objectives before setting out on starting to design or making a theme. Create a strong, peaceful and no-offensive message that will set out the world on roll and select the text that is easy to read from a distance too. The most important of them all, the typography that you use will make much of a difference to your ads along with the designing part and graphics too.