Will Pay Per Click Advertising Help My Business?
A marketing technique used by search engines to help advertisers is known as Pay Per Click (PPC). These advertisers choose specific keywords or keyword phrases that are very important to their website. The “search engine results” page is called “sponsored links” for which advertisers place a bid for a specific position in the area for a better chance for their website to be visited.
Simple to set up, but requiring constant maintenance, running an effective PPC can prove to be challenging. When an account is set up it is called a PPC campaign. If not maintained properly, the advertiser can be bankrupted as quickly as overnight. So, to effectively help with getting started in a PPC campaign here are some of the best strategies.
- Keyword Research: Researching your keywords and keyword phrases to find out how many are related to your service or product is a great place to start. Don’t forget a group of secondary keywords as well. They may help bring up your rate for sales.
- Need of a Great Landing Page: This will be the first page your visitors will see when they click on your advertisement. It needs to be attractive and easy to maneuver. This is not your home page, it cannot be, but it will lead them to your home page. Your home page represents you and who you are. The landing page focuses on the product or service the visitor is interested in purchasing.
- Advertising Specifically: Your creative ad should be specific about your product or service. Your pricing list should be visible too. This will make finalizing the sale easier if the visitor clicks on it from your advertisement. However, you can lose the space if you deviate from this information.
- Know Your Conversion Ratio: When your advertisement is clicked on, it will count how many clicks were simple visits and which ones were sales or returns. This information will help you to manage your PPC campaign most effectively.
- Wise and Prudent Bidding: When bidding on your advertising position, take into consideration the amount of clicks (visits) to the amount of returns (sales). Make changes to your bids for a few weeks. This is helpful when deciding which placement is best for you and your budget. The right spot should have little problems in helping you to stick to your monthly budget. Remember, the top may not always be the best place to be.
- Keep Your Logo Yours: Be sure to check to make sure your affiliates don’t use your logo or brand name in their advertising copy. It will affect your own branding and advertising copy.
- Competition Strategy: Watch and study competitors’ websites. You may need to make changes to draw attention to your ad. For instance, make offers or discounts in exchange for visits to your advertising site (PPC).
- Remember to Monitor: You must constantly monitor your personal PPC campaign. The challenge is that the competition will eat you alive if you slack off. You may have to adjust your bid frequently in order to get the most return (sales) on your investment.
- Keep It Up: Make sure you adjust your bids and advertising copy occasionally to frequently. Get rid of those ads that are not proving to be a good return. It’s an ongoing process. You must treat it as such.
- Realism: You must be realistic in your expectation of the whole picture. Overnight millionaire isn’t going to happen here. You will not be able to get leads if your website doesn’t do your company justice. What if your prices don’t meet the requirements of the customer? Make changes to get the sales you desire.
An effective PPC campaign can generate a great deal of additional income for your company when done properly and consistently. Remembering it does take time, effort, and research in order for you to get the most out of your PPC advertising. Just follow the above examples for your set up and management of your PPC and you should do well.