My #1 SEO Trick (It’s Not What You Think)

July 9, 2019

I know some of you guys have been wondering what’s the biggest SEO trick that I’m using today and I have to tell you it’s funny because most people think hey Neal you’re super tactical like what link building tactics are using how are you writing your content what are using specifically to rank at the top of Google because you’re ranked for terms like or a few Google terms like SEO online marketing internet marketing I’m ranking on page one for a lot of these terms some of them at the top some of them even number one here’s the trick my biggest SEO hack or trick isn’t SEO it’s building a brand if you’re looking at these videos that I’m doing from the content that I’m creating from my blog post from the podcasting I’m doing marketing school everything I do is about brand building what I found out is the one who has the biggest brand tends to win in the long run I was talking about this earlier with a friend I asked him I’m like if you were to get a credit card what would you get he’s like American Express was like okay you got to get a car what would you K he’s like Tesla here to get workout clothes what would you buy he said Nike and then I asked him would you Google for any of these products he’s like no I would just go and buy him why because they’ve built a brand you’re not going to build a big company unless you build a brand now you’re not gonna be able to do TV advertising billboards or any of that kind of stuff that these large corporations are doing but what you can do is you can start off by just giving people value by busting out your phone recording a video uploading it to Facebook to YouTube to LinkedIn Twitter Instagram whatever it may be you can create a podcast I’ll set your phone again record yourself upload it to iTunes you can write blog post write an article release it on WordPress share it on the social web it’ll get you some traction the point I’m trying to make is if you help people with your content your information and you just give it to them and you really just genuinely care I do this yes because I’ll build my brand but I really do genuinely care it’s the reason why I respond to comments I don’t have to respond to comments if you look at almost all the comments that I’m getting on the blog and that I’m responding to therefore people that can’t afford my products or services I don’t care I genuinely enjoy helping out people but if you care for others you want to help them the indirect benefit from that is that you’re gonna build a brand and I learned this not because I’m trying to build a brand I learned this because I genuinely wanted to help out people my mom’s a teacher I got it from her I genuinely wanted to help out people and then I found out that it was building my brand at the same time and then when people started offering me paid speaking gigs and all this kind of stuff I was like oh wow there’s value in building a brand but it didn’t click because at first I thought the Nikes of the world the American Express’s of the world Coca Cola’s were all wasting money on branding because I was like no Google ads are better to direct ROI and I’m not saying branding is better or worse but there is value in it as well and that’s the biggest SEO hack because if you build a brand a lot more people with Google for your name like Nike or whatever your company name is and you’ll find that your website will rank higher an Eric Schmidt gave a hint on this in which he once said you know brands are the way to separate the crap and I’m butchering his quote and he’s true cuz what I found is as my brand queries have gone up so has my search traffic and I believe that’s the future of SEO and I have a lot of data on this and I released a blog post on neil patel com a while back called the future of SEO and I talked about how brand queries are the future

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