73% of all job seekers start their first search in Google. As a recruiter you want to appear on the first page here. Of course, you can use Google Adwords to rank on top, but this is expensive and not really a solution in the long run. What can you do to rank higher organically? By using embedded video in your job postings, you can rank up to 53 times higher in Google, attracting more candidates organically and saving budget which you can now spend on other things … .